Ecommerce Website Product Rich Snippet Image
-
Greetings Mozzers,
I'm working on an ecommerce site and my goal is to have the product rich snippets on each of them however, I would like an image to start displaying in the SERPs. Looking for some guidance on this issue. Here is a well phrased questioned I found that sums up my thoughts:
Product schema has the "image" attribute, but it is not displayed in rich snippets in SERP. However, there is recipe schema and it allows to show image directly on SERP. It means that we can define two entities on a page (product and recipe, it is allowed) and it should display an image from recipe's part + the rest of information (price, availability) from product's part. I know it is a dirty hack and semantically incorrect, but will it work? If so, would it affect rankings or not? Any other drawbacks?
Thank you for any advice/clarification!
-
Great thought, I'll try to make sure the intent is actually have the cooking recipes for the product in a prominent place, and then have products beside it to show you can buy this product to complete your recipe.
Thanks for you time!
-
I'd be careful as I still don't know if Google would class a product formula as a 'recipe'. It certainly wouldn't if your product was shampoo - and I don't know if the edible nature of your product fits the bill.
A big part of Google guidelines come down to 'intent' and when a user searches recipes it's because they want to make something themselves, not buy something and that may be where you come into some conflict!
Good luck!
-
Thank you for your advice and thoughts on the matter. The product I'm selling is coconut oil, thus we actually do have recipes on the page as well. I'm thinking since it is a product page and we do have recipes, the potential of both displaying has to be an increased possibility.
-
Well I have to commend you for thinking outside the box - I've seen a few attempted approaches at this but never pulling in recipe snippets before.
Would it work - I don't think so, I think Google calls on the Rich Snippets (excluding Authorship) only in relational context. Basically what this means is Google is well aware based on the user search if someone is looking for a product or a recipe and from my understanding would likely only pull the appropriate micro-form data. That being said, I've not tested this. Your best bet would be to start by using the rich snippet test tool to see what displays (http://www.google.com/webmasters/tools/richsnippets)
As for what would happen if it did work - you wouldn't see any impact negatively on your SEO I imagine, but you certainly would see a spike in CTR which would ultimately boost your SEO. People love pictures and you'd be in a unique and highlighted position for that search result.
However, at this point I feel it's fair to warn you that you may be in a grey area when it comes to Google's policy. In the Rich Snippets Guidelines (https://support.google.com/webmasters/answer/2722261?hl=en) it is discussed that webmasters have a responsibility to ensure that their information is properly represented and not misleading. While you aren't exactly tricking your clients, the fact that you are declaring a product image in the recipe category may in fact violate this policy. This policy is not an automatic one and therefore not black and white. It's really up to the Rich Snippets Manual Review team (which is surprisingly extensive). Punishments can include manual removal from the rich snippets program permanently and manual trust/quality penalties that would harm your SEO long term.
So while this may be possible, and may be temporarily beneficial I would personally advise against anything but proper micro-form markup.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
How can I track relevant websites my visitors are viewing?
I'm wanting to build a in-depth profile for my company's typical site visitor and I was wondering if there is anyway to view other websites that visitors are searching for online to get an idea of their hobbies/interests and how they spend their free time. I'm not sure if I'm asking the right questions in Google because the results are very broad and are more about reading analytics for your own company. Can anyone point me to a website or software that allows for this sort of thing?
Competitive Research | | CleanEdisonInc0 -
Why is our website ranked lower but beats most competitors in full SERP report?
We are analysing why our website ranks so low (currently position 8 in serp). We beat our competitors in most areas. Also we produce by far the most useful content. Do not buy links or do any other malpractice. We have been for a long time ranked in top 3 (well mostly 1-2) positions. In the last year we have seen a decline to position 8-10 and we are not sure why this is the case. Can anyone suggest what we should be focusing on? We are clueless. All the practices we used to "know" now seem obsolete. m8qIeyC,Kf1LLei#0
Competitive Research | | urkeman0 -
Why is my website not in the top 3 if our Moz statistics are better?
Hi, We've been using Moz, for our E-commerce sites, for some time now and are improving all of our statistics, be it on-page for specific keywords or general crawl errors, but I've not been seeing a lot of change in our rankings... (we've moved from place 7 to 6 on our main keyword). I'm thinking of looking at our backlinks, through Link Detox, after we finish our Moz optimisation to see if anything weird is going on with that. Are there any other areas I should be looking at? any other clues as to why we're not ranking higher than our competitors. Even if our Moz statistics are better and our Market Samurai values are similar? Thank you very much! Alexander
Competitive Research | | WebmasterAlex1 -
Creating Free Website Accounts (Weebly, Wix, Wordpress.com, etc) for Linking Purposes?
Greetings Mozzers, I came a cross several sites and when looking at their link profile I found they had several links from these free services to gain links. Obviously duplicate content is bad, but if all the content on each one was completely unique, would these links be of quality? Let's say, 1 link per site that is external to your site. I know it's a tricky topic but just wanted thoughts, would the above be a potentially beneficial method for gaining a simple quality link. Your advice and information is much appreciated!
Competitive Research | | MonsterWeb280 -
Is there an SEO benefit to purchasing domains for a website?
Greetings Mozzers, I wanted to see if someone could clarify the power of domains for me a bit. Is there an SEO benefit in purchasing fresh domains for a specific website? Something that would effect certain metrics like parking keyword domains to pages that target that keyword? I'm not talking about buying pre-existing domains that have value and are for sale. I'm talking about newly registered domains. Thanks for any advice/clarification.
Competitive Research | | MonsterWeb280 -
My competition is using 1px images and links without anchor text. Good or bad idea?
I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff. I saw a bunch of 1px blank images that they must be using for the alt tag keywords. I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page. Is this considered black hat? Should I be doing something similar? It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.
Competitive Research | | technota0 -
Help with website
Hello, I've been trying to get our website on 1st place (or at least 1st page to start) on several keywords, on google in all English speaking countries. In most of them I managed, but in USA I'm on 5th page. By Domain Analysis we are better than competition. Keywords are glass nail files, crystals nail files (some long tail keywords are ok, we are somewhere on top). Website: http://www.czech-glass-nail-files.com/ We worked on code, design (notice issues is just recent, because of server migration), on-page, blog. Can someone help me out with an advise? The goal is to be #1. We definitely doing something wrong, but I can't figure out what. Thank you.
Competitive Research | | divan0