Ecommerce Website Product Rich Snippet Image
-
Greetings Mozzers,
I'm working on an ecommerce site and my goal is to have the product rich snippets on each of them however, I would like an image to start displaying in the SERPs. Looking for some guidance on this issue. Here is a well phrased questioned I found that sums up my thoughts:
Product schema has the "image" attribute, but it is not displayed in rich snippets in SERP. However, there is recipe schema and it allows to show image directly on SERP. It means that we can define two entities on a page (product and recipe, it is allowed) and it should display an image from recipe's part + the rest of information (price, availability) from product's part. I know it is a dirty hack and semantically incorrect, but will it work? If so, would it affect rankings or not? Any other drawbacks?
Thank you for any advice/clarification!
-
Great thought, I'll try to make sure the intent is actually have the cooking recipes for the product in a prominent place, and then have products beside it to show you can buy this product to complete your recipe.
Thanks for you time!
-
I'd be careful as I still don't know if Google would class a product formula as a 'recipe'. It certainly wouldn't if your product was shampoo - and I don't know if the edible nature of your product fits the bill.
A big part of Google guidelines come down to 'intent' and when a user searches recipes it's because they want to make something themselves, not buy something and that may be where you come into some conflict!
Good luck!
-
Thank you for your advice and thoughts on the matter. The product I'm selling is coconut oil, thus we actually do have recipes on the page as well. I'm thinking since it is a product page and we do have recipes, the potential of both displaying has to be an increased possibility.
-
Well I have to commend you for thinking outside the box - I've seen a few attempted approaches at this but never pulling in recipe snippets before.
Would it work - I don't think so, I think Google calls on the Rich Snippets (excluding Authorship) only in relational context. Basically what this means is Google is well aware based on the user search if someone is looking for a product or a recipe and from my understanding would likely only pull the appropriate micro-form data. That being said, I've not tested this. Your best bet would be to start by using the rich snippet test tool to see what displays (http://www.google.com/webmasters/tools/richsnippets)
As for what would happen if it did work - you wouldn't see any impact negatively on your SEO I imagine, but you certainly would see a spike in CTR which would ultimately boost your SEO. People love pictures and you'd be in a unique and highlighted position for that search result.
However, at this point I feel it's fair to warn you that you may be in a grey area when it comes to Google's policy. In the Rich Snippets Guidelines (https://support.google.com/webmasters/answer/2722261?hl=en) it is discussed that webmasters have a responsibility to ensure that their information is properly represented and not misleading. While you aren't exactly tricking your clients, the fact that you are declaring a product image in the recipe category may in fact violate this policy. This policy is not an automatic one and therefore not black and white. It's really up to the Rich Snippets Manual Review team (which is surprisingly extensive). Punishments can include manual removal from the rich snippets program permanently and manual trust/quality penalties that would harm your SEO long term.
So while this may be possible, and may be temporarily beneficial I would personally advise against anything but proper micro-form markup.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Find archived sitemap of a website that no longer exists
I am trying to figure out the site structure of a website and the urls of all the pages. Normally this would be easy but a couple of months ago the website went down and I don't think it will ever come back. Any help would be appreciated.
Competitive Research | | EdKim1 -
Is it possible to find out how many indexed pages a website had at particular dates in the past?
I've found all kinds of websites and tools that can tell me how many pages a site has indexed currently, but how about historically? Does such a tool exist?
Competitive Research | | bigvibes9090 -
Selling on eBay and Amazon, does it have a negative impact our your website?
_We sell on multiple platforms I.e own website, eBay, Amazon and have noticed over the last few years to hold a page 1 ranking on Google is becoming more and more difficult as the SERPs are saturated with the big brands. _ My question is, we've loaded all of our products and there lovely unique descriptions to eBay and Amazon, is there any chance that this content is helping eBay and Amazon rank (may be not by much!), but certainly not doing us any favours. As effectively why would you show our site in the search results for a product range, when all of the content/products already appear on eBay/Amazon which is several SERPs places higher? Is Google not inclined to think, "hey no need to show x site, as the content is already features on Amazon, why show it twice?" Any one have any thoughts?
Competitive Research | | bnknowles10 -
I am looking to find the top pages based on traffic volume on my competitors websites, does anyone know of any good resources?
I want to know how which pages on my competitors websites are the most popular based on the traffic volume. I do not care how many links or directed to that page or any other metric. Only thing I am looking for is the traffic volume. It would also be nice to know the length of time spent on that page.
Competitive Research | | kanteenboy0 -
Building a high-traffic website in a jobs-related domain
Hi, We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting: Sarkari Naukri Government Jobs / Govt Jobs Latest Government jobs Banking Jobs Bank jobs Railway jobs Employment News IBPS SSC We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts. How do we go about building a high-traffic website in this domain? Thanks...
Competitive Research | | Shalin.TJ0 -
Why is our website ranked lower but beats most competitors in full SERP report?
We are analysing why our website ranks so low (currently position 8 in serp). We beat our competitors in most areas. Also we produce by far the most useful content. Do not buy links or do any other malpractice. We have been for a long time ranked in top 3 (well mostly 1-2) positions. In the last year we have seen a decline to position 8-10 and we are not sure why this is the case. Can anyone suggest what we should be focusing on? We are clueless. All the practices we used to "know" now seem obsolete. m8qIeyC,Kf1LLei#0
Competitive Research | | urkeman0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
50,000 Links From The Same Website
Hey Mozers, I was conducting competitive research for a client of mine and I discovered one of their competitors has over 50,000 backlinks! After removing my heart from my stomach I realized that 99.9% of the links came from a single website that doesn't have nearly that many pages. Has anyone experienced this in the past? And if so what exactly is going on? C
Competitive Research | | calindaniel0