Goals in analytics
-
How do you establish which keywords generated traffic that resulted in goal completions (in GA) ?
I thought this would be Reverse Goal Paths but this only goes back as far as the original page. Goal Flow shows the traffic source which is better but not the kw used ?
Cheers
Dan
-
To view a report on Goal conversion by Keywords, drill down to the Traffic Sources > Sources > Search Reports.
Then select Goal Set under Explorer, and **Keyword **for your Primary Dimension.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whatstuffwherebot user agent messing up Google Analytics
Starting yesterday, Aug 26, 2020, I noticed a new bot crawling our site with user agent whatstuffwherebot. Google Analytics is counting these hits as human traffic, completely throwing off my numbers - yesterday, Analytics reported nearly triple my typical number of visitors. As of now, Search Console only shows data through Aug 25 so I don't know if Search Console is also affected. Is anybody else seeing something similar? Does anybody know what the whatstuffwherebot bot is? I don't get any results when I search on Google or Bing. For what it's worth, the traffic is coming from Columbus, OH, running over Amazon AWS via 278 different IP addresses so far. Also, WordFence (my WordPress security plugin) correctly identifies these hits as bot traffic.
Reporting & Analytics | | ahirai0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Reverse an Ecommerce Transaction in Analytics
I am looking for help on using Googles Reverse an Ecommerce Transaction in Analytics work flow documented here: https://support.google.com/analytics/answer/1037443?hl=en&ref_topic=1037062 Essentially an incorrect transaction was processed that was for such a large number that it is really messing up reporting. I have never used Googles outlined process and from my research it looks like it might not reverse the transaction for the date it was placed but ad a negative amount to offset it on the date submitted. This will still work for year of year reporting but it will mess up the data for two different days in one month. If someone who had done this before has any insight please chime in thanks! Here is a support thread about the reverse transaction messing up a different days data. https://productforums.google.com/forum/#!searchin/analytics/reverse$20transaction/analytics/gDiVNJDwx5I/BwlNJ9D6Lp8J
Reporting & Analytics | | RMATVMC0 -
Google analytics Goals and Funnels??
Hey - how's things? I've got 2 goals setup, each of which use the same thank you page but with different required funnels. The results have been identical for the last few weeks - which tells me I've got something wrong!! The first goal has a contact form on every page in the /products/ directory set up like this:
Reporting & Analytics | | agua
destination equal to: /thanks-enquiry/funnel step1 page: ^/products/.* required: yes The first goal has a form on 1 page called /on-sale set up like this:
destination equal to: /thanks-enquiry/
funnel step1 page: /on-sale required: yes Any ideas?0 -
How do I set up goals in analytics to track the sales funnel when several pages of the steps required to checkout have the same url?
I have found this in Google Analytic but it makes no sense to me - is there are better resource which explains how you do this step by step ( or a good video perhaps?) Identical URLs Across Multiple Steps In some situations, the URL does not change across a sequence of activity. For example, a sign-up process might have the following URL path: Step 1 (Sign Up): www.example.com/sign_up.cgi Step 2 (Accept Agreement): www.example.com/sign_up.cgi Step 3 (Finish): www.example.com/sign_up.cgi To track visitors' progress through a funnel with the same URL for each step, modify the tracking code to create a virtual URL for each step in the sequence that you want to track. For details on how to use this in your tracking code, see Virtual Pageviews in the _Asynchronous Migration Examples_guide, which shows how to do this in all versions of the tracking code. The following example shows how you might fabricate 3 URLs using the asynchronous tracking code: _gaq.push(['_trackPageview', '/funnel_G1/step1.html']); _gaq.push(['_trackPageview', '/funnel_G1/step2.html']); _gaq.push(['_trackPageview', '/funnel_G1/step3.html']); You would then define your funnel and goal URLs using the ones you created in the tracking code modifications.
Reporting & Analytics | | pookiepro0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
What are your top 5 Analytics Reports?
What are for you the 5 most important reports into Google Analytics? Thank you for yours answers guys, Jonathan Leplang
Reporting & Analytics | | JonathanLeplang0
