New content cause for drop? Still showing old cache though...
-
About 10 days ago I added about 750 words of new text to a homepage as it was simply a sign up landing page and rather sparse. I presumed that by adding content it would help google understand the content of the site as it is a single page on the root domain (as soon as users sign up they go to a subdomain). Yesterday though the site recieved a huge drop in traffic and now recieves almost no organic traffic at all from google. I've done the obvious like checked WMT for messages but I'm not sure as to what caused the drop. As far as I'm aware there were no confirmed google updates on 7/6/13.
The strange thing is that when I check the google cache its about 3 weeks old so I'm guessing google is using the old cache to reference my site content against search queries. Does that mean the changes I made are not the cause for the drop in rankings? The title tag however has changed when the site is showin in the SERPS. How can that be if google has an old cache?
-
Samuel, I'd like to start over fresh in answering your question because there are too many thoughts going on here at once. Let's start with the obvious: Can you provide a link so we can have a look at the content you wrote? It is possible that you have crossed some sort of content overoptimization threshold if it seems to be keyword-stuffed.
Regarding timing, Google has a lot of databases and they don't all update simultaneously. It isn't uncommon for the title tag to update in the SERPs before the page content updates in the cached snapshot. Furthermore, algorithmic calculations, including whether or not to apply a filter or penalty, do not always happen at the same speed that indexation happens.
All of this is to say that just because a drop in traffic happened after you updated content doesn't mean the content was the cause of that drop. Post hoc ergo propter hoc (after this, therefore because of this) is a logical fallacy. But there does seem to be a strong temporal correlation so it is the obvious place to start ---> Can you share a link to the content?
-
Hi Sam, Here is info about this from Matt Cutts
http://www.youtube.com/watch?v=_MswMYk05tk&feature=youtu.be
I hope this helps,
use Google Web master tools fech as a google bot then add to index all links
Hope this help,
Tom
-
I only added the subdomain yesterday with a wordpress blog. The main site is html only. The rankings drop were before I added the blog on the subdomain.How I instruct google to recoginise the subdomain as part of the main domain. Is that what you're saying?
Thanks.
-
Please accept my apology I'm doing this on a cell phone and trying to Doug in a couple other things.
It is definitely because you are using a subdomain is your master site like www.
and if you were to change that then you'll will lose Rank Unless you instruct Google to recognize the root domain as part of the same URL as the sub domain the site is subject to being treated as a new URL with out the subdomain for what ever you use as subdomain this case www. Or not maybe? Regardless what you done is tell Google that this URL is not on the fully qualified domain name which could include www. .is no longer your homepage so it gave it what it we give any brand-new website homepage you need to add the subdomain then it should work.
If you use OSE on a subdomain like test. Example.com it is going to be less powerful check using Moz rank, trustUntil google is made to understand that this is part of the fully qualified domain and simply there to be part of the FQDN and put to index and treat it like its part of the Subdomain that was ranking well already it will not rank just like
I would not want to use some of my subdomain that I use for other purposes like video.Example.com domain it gets low rank It's not relative content wise to my primary domain.
There are exceptions with content delivery networks ranking very well
So
Please do not confuse what I said about CDN being bad for ranking at all. CDN's help rank and having a subdomain that is a CDN.Example.com will. Help rank your site very highly depending on the CDN and the cookie configuration it gets much more technical regardless I am not saying anything negative about CDN's and ranking it is simply a popular way of creating a subdomain and will most likely boost your ranking I was just using it as an example as it is a very popular way of adding a subdomain
all the best,
tom
-
Sorry your home page is a sign up only page?
And the news homepage coming up the root domain then you made a change to the structure of it which I'm sure was indexed by Google. Or should be if it's not. It sounds to me as if you should tell Google Webmaster tools that your homepage is a gateway and you do not consider it your actual homepage or to the traditional thing it allows sign-ups along with creating content
-
3 week old cache could be nothing or could be slow server and bad site design java, too many links on pages , PageRank you can do wonders with a site audit and a fast host what type of website EG WordPress , just HTML who do you host with?
-
In google Use site: then whatever your new page is not just your home page to see if its been indexed. If not fetch it in GWT.
Your server sends the changes to your site changes they will show up when the DNS + server say not google.
Google will then index as it likes.
If you took a loos I would look at what you added.
Audit the page then the site.Some change is normal use Moz with
authority tools or SERPS.com to see SERPS changes.Use Moz tools with http://marketing.grader.com
To see what you can do to better your site.
Hope this was of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What constitutes duplicate content on a page?
I am working on SEO for a Shopify store. Their products are very similar, hence the pages are so similar that Moz shows them as duplicate content. The only difference in the product pages is the title and model number. I am going to "go for the gold" and try re-writing all the product descriptions. It's incredibly difficult due to the products being nearly identical with just a minor variation. I know I could go down the road of just creating variants --- but the customer is not down for that. Here's my question: what constitutes duplicate content? 80% of the content, 90%???? If I can going to re-write the descriptions, what should I aim for? Thank you!
On-Page Optimization | | steve_linn1 -
Redirects for new site new urls?
If redoing a site and updating some of the url's for SEO should you do permanent redirects for the old sites url's ? Using WordPress. I saw that the Yoast Pro plugin allows you to do this inside WordPress , is this the best way? Suggestions.? I know there are old articles written out on the web pointing back to the what will be soon old url's so just wondering what's the best way to go about this. Thanks Scott
On-Page Optimization | | scott3150 -
How to transfer old WP blog to new URL
I have a 9 year old WP website with a WP blog which is still getting 300+ new visitors a day even though I have not written a blog for 5 years and have not updated content. Some posts have over 25,000 links. However the Moz analytics is fraught with significant errors-404 redirects, page not found, dup content, no metatags, title too long etc. I was totally inexperienced 5 years ago and made many errors. However the basic content was sound and still is producing new visitors. I am starting a new ecommerce website using the same name but the URL and server will be different. I want to transfer my WP blog to the new site. I am concerned however that bringing the posts over can create the same errors on the new site. If I update all of the blogs on the old site using Yoast before transferring the blog to the new site will that help. I suppose I could check those flagged dup content and only transfer one of that category?
On-Page Optimization | | wianno1680 -
If Google still shows my old title in the search results then there is no way my title change could have changed my ranking yet right?
If Google still shows my old title in the search results then there is no way my title change could have changed my ranking yet right? In other words if I changed from TItleA to TitleB but search results and cache still show TitleA then any SERP drops or increases would still be entirely based on titleA right? Thanks.
On-Page Optimization | | Rezo0 -
On Site Problem Caused Rankings To Drop?
I'm getting to the bottom of why my site dropped rankings on the 9th March. I noticed that in google there is a cached version of my site on 9th March at 8.37am which is when my rankings dissapeared. Presumably this is when google last crawled my site? I guess this means that google found something on the home page or on the site that it didn't like? I wonder if anyone can take a look and let me know if there's anything obvious. Could it be a duplicate content penalty as I have lots of categories pulling content from the same posts?
On-Page Optimization | | SamCUK0 -
Static content VS Dynamic changing content
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
On-Page Optimization | | DoRM0 -
Meta Descriptions - Duplicate Content?
I have created a Meta Description for a page that is optimized for SERPS. If I also put this exact content on my page for my readers, would this be considered duplicate content? The meta description and content will be listed on the same page with the same URL. Thanks for your help.
On-Page Optimization | | tuckjames0 -
Are xml sitemaps still in use today?
Hi, Are you still using XML sitemaps today? If yes, does it bring any benefit to your website like faster indexing of webpages or better rankings? Are you using special features like video sitemaps or sitemap index files? Best regards, Tobias
On-Page Optimization | | Tobiask-1215731