Website Layout and SEO
-
Hi All,
As a brand new user to Wordpress and having read articles and forum posts I have purchased Studiopress Genesis Enterprise Theme.
QuestionWordpress like any traditional bespoke site can be written to incorporate variations of columns structures.
What is the best column strategy or page layout strategy for SEO?Thanks Mark
-
Hi Tom,
Thanks for the great info.
Mark
-
Hi Mark
There really is no optimal layout purely for SEO. You can definitely hinder your SEO if your content is poor, if it's stuffed with keywords, if there are too many ads above the fold, or if the content is hidden using uncrawlable elements like Flash. But in terms of SEO performance, one layout will not perform better than the other.
However, in terms of traffic and conversions, layout can make a big difference. I highly recommend reading some conversion rate optimisation blogs, such as Optimizely, Conversion Gardens and many more. This will show how a good layout may not necessarily out perform another in SEO or bringing traffic to your site, but how it definitely can convert that traffic that you do bring a whole lot better.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO Mentor
I do in-house marketing for a medium sized luxury architectural design firm. I have a good understanding of the moz platform and general SEO but would like to findsomeone to provide regular guidance and answer some specific questions regarding our SEO. Specifically, we want advising on keywords, blog content, and link building. Ideally we'd like to engage a consultant (remotely) on an hourly basis. We'v have had very poor experiences with big SEO firms so that’s definitely not something we’re looking for. Best,
Intermediate & Advanced SEO | | WorkshopAPD
Caio0 -
Content very similar on different websites
Hello, I am in the travel industry and I am currently building the same website (different domain names), one for the US and one for the UK (same website design). They will both features the same content (itinerary, activities) on the page with 2 exception, the 1 st one is that I will use different hotels for my uk clientele and for my US clientele and on the UK page I will use the word "holiday" in the UK and the word "vacation" in the US. Can the fact that I do the same "itineraries" and use the same text on 95 % of the page hurt my ranking in one country or another ?
Intermediate & Advanced SEO | | seoanalytics0 -
I have rebuilt a website on a new domain and followed SEO protocol to maintain authority, but the results and rankings are declining.
We took over an account for a company called knightdoorservices.com who specialize in doors and windows in Edmonton, Alberta. We built them a new website on a new domain: knightdoorsandwindows.com. We did 301 redirects on all of the old URLs so that they now point to the new URLs so most of the authority should transfer over. Additionally, each page has a properly optimized title, h1 tag, a series of pertinent alt tags, and many instances of the focus keyword for that particular page. Additionally, the website loads quickly and has many high authority inbound links pointing to the domain. We have done this for many other companies and have seen their rankings maintain their position or increase. Is there something that I am missing for this company in particular? Thanks so much!
Intermediate & Advanced SEO | | Web3Marketing870 -
International Domains for SEO
My company is international and we have websites for each country with Country Code Top Level Domains (ccTLD). I am in the US and I am seeing that other countries such as Costa Rica and Germany are ranking above us in search results. I thought Google automatically geo-targeted users by default and therefore I should only get .com or US results. Any idea why other countries would rank above our site?
Intermediate & Advanced SEO | | fastlaneus0 -
Adding videos to a website
Hello! We are producing multiple videos (each about 1-minute long) for a company website. We have decided to use Wistia to host them, in order get the full SEO benefits of links to the videos. I have two questions: 1. Would it definitely be better for SEO to divide up the videos and place them on the various existing pages of the site that are related to the video content, rather than putting all the videos together on a separate video page? 2. If we do put different videos on different pages, would it be a bad idea also to have a video page with all the videos together? Would this be considered duplicate content? Thank you very much!
Intermediate & Advanced SEO | | nyc-seo0 -
SEO Checklist for eCommerce?
Over the past week or so, my eCommerce site has experienced a large drop in organic traffic from Google.I have used analytics to determine that the pages that have seen the biggest losses in traffic are product pages. I know there are so many seo checklists/site audit checklists out there recommending different things, but does anyone have a good checklist (or link to a good checklist) that would fit our situation best? Thank you!
Intermediate & Advanced SEO | | Gordian0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0