Website Layout and SEO

[Mark_Ch]

Hi All,

As a brand new user to Wordpress and having read articles and forum posts I have purchased Studiopress Genesis Enterprise Theme.

QuestionWordpress like any traditional bespoke site can be written to incorporate variations of columns structures.
What is the best column strategy or page layout strategy for SEO?

Thanks Mark

[Mark_Ch]

Hi Tom,

Thanks for the great info.

Mark

[TomRayner]

Hi Mark

There really is no optimal layout purely for SEO.  You can definitely hinder your SEO if your content is poor, if it's stuffed with keywords, if there are too many ads above the fold, or if the content is hidden using uncrawlable elements like Flash.  But in terms of SEO performance, one layout will not perform better than the other.

However, in terms of traffic and conversions, layout can make a big difference.  I highly recommend reading some conversion rate optimisation blogs, such as Optimizely, Conversion Gardens and many more.  This will show how a good layout may not necessarily out perform another in SEO or bringing traffic to your site, but how it definitely can convert that traffic that you do bring a whole lot better.

Hope this helps.