Hiring an SEO account manager in the "new world"
-
I run a small web design and digital marketing agency but we're growing fast. Since October we've employed 1 web developer and made use of a lot of partnerships to sub contract work out and get it all done.
I'm now ready to employ a person to take on a digital marketing role. I potentially have someone lined up (a strong person) who has a lot of experience with PR & building relationships and she has worked with the two largest local newspaper publishers in our area. Therefore, she has a lot of connections with journalists. She has also run an events company (owned by one of the newspaper publishers) pretty much single handed for the last few years so she has some good experience in that area as far as PR and marketing goes too.
However, the person I am looking for is digital marketing account manager. However, given that SEO is moving away from traditional tactics and more towards content marketing, outreach and PR I though that she might be a good fit after all and then teaching her the digital side. She will be my first employee in the digital marketing team and leading the digital marketing and SEO campaigns.
I'm interested to hear people thoughts on hiring in this way or should I just stick with a traditional SEO person and help them move to the new world? (if they need it).
Thanks.
-
Sounds like you need her for pr/content and someone else to handle the tradtional seo stuff
-
Thanks Jason. I guess the reason I am asking is because in my heart I know that she's probably not right in this instance but she does have potential in other marketing capacities. I am sure she could be great at certain aspects of SEO but what I need right now is a good all rounder.Thanks very much for your response, it really helped my thinking.
-
What I have noticed with clients and others is that traditionalists tend to have a harder time to move over towards digital, where as digitalists have an easier time adapting to changing environments. However, this is also dependent on the person themselves. If the traditionalist has a drive to explore the digital side, and they will need to have one otherwise your digital efforts will go to waste, then go ahead and hire that person. If they do not, i would recommend you hire a traditional SEO and push them along as most traditional SEO's have to deal with change everytime Google does an update (about 500 times a year). Those are my two cents. I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tips for interview with large electronics company / focus on brand magazine?
Hi all, I have a second round of an interview on Tuesday for a large / internationally well known electronics & household appliances company. They are producing an online brand magazine (target group: millennials) with tips on how to use their products, among other things (e.g., how tech makes life easier). I'm not new to writing / content/copy writing, but new to SEO in the grand scheme of things - I have experience in writing blog posts, social media posts, and articles with an SEO focus, and I'm taking a course currently. But the scale on which this would be SEO focused writing is something I don't have direct experience in. The person I interviewed with is the person I'd be working with, and we got along very well - the second interview is with them and their higher up, who I need to convince. However, they did originally want someone SEO focused, so the interviewer asked me to prepare to talk about a variety of things to see my knowledge / what I could research. They include the brand magazine, using SEO with their brand / brand-focused SEO, how the brand can support their magazine, and keeping the SEO organic so the traffic goes there naturally - there isn't a plan to market the magazine on social media. Do you have any tips or resources for this so I can read / watch / learn and speak intelligently on this topic? I have a trial of Moz's pro search bar - anything there that could give me advice on tips to give them? Thanks in advance!
Jobs and Opportunities | | bernrc0 -
Help with Case study for an interview
I recently appeared for an interview and have been asked to work on 2 case study related to Paid Advertising. I have created the strategy document for Organic and Email Marketing, I need help with paid advertising. CASE STUDY 1 The Challenge Client is a newbie (Sam’s Pizza) in online pizza delivery (veg & non-veg) services in the country. Online pizza delivery is a competitive marketplace, so the client needs to expand its marketing efforts to be among the top. The client decides to try Google AdWords to expand business. Challenge is to gain qualified traffic and to convert visitors to sales. Also, the Client is looking to make their business more efficient by using the Internet to allow customers to order food. Client needs to present its service only to certain cities (Delhi, Mumbai, Bangalore, Chennai), as he isn’t providing delivery service in the whole country. The pizzas are priced competitively at 10% (avg) lower than the top players. The client chooses to allot a test budget of Rs 2,00,000 (3000$ approx) for the initial phase. You own the campaign, How would you take this forward?
Jobs and Opportunities | | jankit19810 -
Are you looking for an SEO job? National Pen (Pens.com) is hiring!
Hi all, We have an opening for a Senior SEO Associate. Would love to hire someone in the Moz Community. Here are the details: Sr SEO Associate https://g.co/kgs/Ucwzp7 Cheers, Dana
Jobs and Opportunities | | danatanseo0 -
Taking advantage of a radio interview
Hi, My colleague is doing a series of radio interviews with the BBC (to be played everyday for a week and can be downloaded for a Month from the BBC website) about our business and our trade in general, but with it being the BBC we can't have any links, tweets, FB, etc links. However I don't want to miss an opportunity to try and generate some 'juice'. We can have a link to the download but anyone else have any suggestions? It is local but it is the BBC. Thanks in advance, Paul.
Jobs and Opportunities | | archdecor0 -
Should I accept a lower role than what I applied for?
Hello everyone, I have a small quick question... I recently applied for a role in a digital agency. They got back to me offering a lower role. My question is whether I should accept it or politely decline? Also... should I ask the interviewer for the reason? I would appreciate your opinions. Regards, Talha
Jobs and Opportunities | | MTalhaImtiaz0 -
Pointers for an Interview with a Large (3000+ employee) Company?
Hi All, I'm interviewing with the director of SEO of a large enterprise company tomorrow afternoon and would love some pointers. It's a relatively large company with about 3,000+ employees. There are currently 2 people doing SEO exclusively in the company and they are looking to expand the team significantly. As I understand it, my role will be to help out with link building initiatives. I currently work freelance as a content marketer for startups. While I do some onsite optimization and some keyword research, I consider building domain authority by creating quality content that gets links to be my main focus. But link building for a large enterprise may be a little less hands-on than I'm used to. I imagine I'll be working with different departments, namely these ones: Biz Dev Team PR Team SEM Team I imagine there will be some questions about how I would work with these departments to help build links. Any suggestions for working with these other teams? What other questions should I be prepared for? Oh, and here's my resume for those interested...I imagine there will be some questions about my background too: http://bit.ly/KenjisResume Thanks, Kenji
Jobs and Opportunities | | KenjiCrosland0 -
Potential new clients - any tips to enter well armed?
Hi, What are the steps people follow when arranging a meeting with a new client? I've got two meetings next week, and want to arm myself. All previous SEO work I've had so far has just landed on my desk with no need to pitch for it. Whilst I'm no stranger to selling, what steps do other people go through when visiting a potential client? I'd hate to go in after some other SEO company has really pitched well and find myself looking stupid? I obviously have a subscription here, but are there other tools people would recommend? Whilst this may be good for discussion, I'd appreciate any tips. Thanks in advance,
Jobs and Opportunities | | Gordon_Hall0 -
Hire a SEO contractor for a small company.
I have a small company that has struggled over the past three years to get on its feet. We've finally made it in the retail sector building a nice client base and delivering beyond what is expected. I'm trying not to make mistakes and have been doing the SEO on my own with a SEO word pack plug in for our Wordpress site and all the training videos I could handle from SEOMOZ and Hubspot (forever grateful). I have a list of 200 key words and only a handful are on the first page, but with that it has meant the difference between getting paycheck for not. It's now time for us to hire an expert. Here's what I want. 1. Quality back links with a MOZ grade higher than mine. 2. All the errors fixed in my site that I don't understand from the reports generated by the MOZ tool. 3. A weekly report of the sites that have created a link and its MOZ ranking. 4. Ongoing support and tracking of progress with no black hat techniques. 5. 3 client references with a name and number that I can speak to. Am I asking too much? I'm told that client information is confidential and couldn't be release. If I'm in a completely different sector of retail, would that matter? What questions should I be asking? If you were me, what would you do?
Jobs and Opportunities | | Digby0