What else rather than posts for linkbuilding?
-
Hello,
My question is: we all know that blogs or great content is the way to good backlinks. But rather than this, what other ways are to build quality links to a website?
I for example try researching competition backlinks (with opensiteexplorer), or find directories etc.
Is this the right way? I also try to produce great content, but I would have liked more technical SEO tricks for this
And one more thing: how long links are needed before they impact rankings?
Thanks if someone can help!
Eugenio
-
You are on the right track, I think. This is the hardest part of the whole process really - the "wall" that you hit after you've posted a good blog. Most of the advice I read, stops there and kind of expects us to know what to do or that people are magically supposed to find your awesome content and start linking.
Here's some extra "technical SEO tricks" that I've started using. Since you've already got the good content - use that to build links (everyone else feel free to chime in, as I'm really new to this):
- Use the rel=author Markup to link your post to your Google+ page
- Add social media share buttons
- Promote your blog on your social media pages (FB, Twitter, Google+, Pinterest, LinkedIn)
- Submit to blog directories (Technorati, Zimbio, Ontoplist, Alltop, BestoftheWeb, Blogarama, etc - All PR6). Make sure you choose the right category, so that all your links source from your niche and look natural - don't "automate" this process.
- Submit to bookmarking sites (Digg, Reddit, StumbleUpon, Tumblr, Delicious - All PR8)
If anyone else has ideas for using their content to build good links, let me know.
To answer your second question, how long a link takes until it adds value, it really depends. I've seen 2 weeks, and I have actually seen 5-6 months afterward, it finally shows up in Moz tools. Strange.
Hope this helps. I'm still learning too - so anyone else have any suggestions?
-
Hey Social,
The "technical SEO tricks" of the past aren't going to pay you big dividends these days. Today's link building is really about being excited about your product and being excited to produce content that others will find valuable. But there are still numerous, less exciting tactics that you can employ, as Jon Cooper points out in one of his posts on link building strategies. http://pointblankseo.com/link-building-strategies . It turns out that link building is about being creative, knowing your product and your audience, and having a passion for spending hours on end discovering new places and ways your product or brand can fit into people's lives.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Should you delete old blog posts for SEO purposes?
Hey all, When I run crawl diagnostics I get around 500 medium-priority issues. The majority of these (95%) come from issues with blog pages (duplicate titles, missing meta desc, etc.). Many of these pages are posts listing contest winners and/or generic announcements (like, "we'll be out of the office tomorrow"). I have gone through and started to fix these, but as I was doing so I had the thought: what is the point of updating pages that are completely worthless to new members (like a page listing winners in 2011, in which case I just slap a date into the title)? My question is: Should I just bite the bullet and fix all of these or should delete the ones that are no longer relevant? Thanks in advance, Roman
Intermediate & Advanced SEO | | Dynata_panel_marketing1 -
Brand name in title of posts?
Hi All,
Intermediate & Advanced SEO | | JohnPalmer
new question about my blog: in my posts title I have to add the brand? for example -
The title of the post | My Brand name
Or just the title without the brand? Because my post title too long and I know that Google show only the 60 characters. so it will show like this:
The long title of my post | My Brand n... (just for example) is it okay? or for 100% optimization I have to keep it 60 Characters and no more. What do you think? Is it bad for my brand? good?0 -
What do you think of this post? An ordered article or not???
Hi, Just encountered the following article on Digital Trends: http://www.digitaltrends.com/mobile/lg-z-rumored/ This is a huge and respected site. Notice, that whenever the word "smartphone" or "smartphones" is mentioned, there is a link to Sprint. Needless to say that Sprint has nothing to do directly with the article's subject (a new LG smartphone that may be coming soon). So, is this an ordered piece? Is this legit? Does it assist Sprint with the article that is not really related? Should I pursue these type of articles (links) for my site or only HUGE companies can get away with it? Any thoughts?
Intermediate & Advanced SEO | | BeytzNet0 -
Complimentary sub-brand; subdomain, subfolder, something else?
Hello forum! I have a question about subdomains vs. subfolders for a new sub-brand for a company. The company is looking at creating a sub-brand delivering a different service to the parent company. It is complimentary in a sense, but it would need a very different marketing strategy. It is not trying to 'hide' its parent brand at all, but instead would leverage the parent brand as added social proof. I've read that creating a subdomain essentially means starting from scratch in terms of SEO, and that a subfolder would better leverage the domain authority the TLD has accrued. However, creating a subfolder does not really gel with me, as it would not in my opinion provide a good experience for visitors. I.e. it's like running a website that sells electronics and having a subfolder marketing IT support services. Yes, there is some synergy-- but it can also lead to visitor confusion. I'd love your opinions on this! Carlo
Intermediate & Advanced SEO | | carlod0 -
Should I Remove Dates From My Old Posts
I have a web site that has content about home improvement topics but the site has no new content since 2010. All the posts on the wordpress site have the date which are all 2010 and prior. Is there a downside in terms of search engine rankings to remove the dates or changing the dates? What are the risks to removing the dates? Could I lose rankings if I do this? Do you have any personal experience with this situation?
Intermediate & Advanced SEO | | alpha170 -
Help, really struggling with fixing mistakes post-Penguin
We had previously implemented a strategy of paying for lots of links and focusing on 3 or 4 keywords as our anchors, which used to REALLY work (I know, I know, bad black hat strategy - I have since learned my lesson). These keywords and others have since plummeted up to 100 spots since Panda 3.3 and Penguin. So I'm trying to go in and fix all our mistakes cuz our domain is too valuable to us just to start over from scratch. Yesterday I literally printed a 75 page document of all of our links according to Open Site Explorer. I have been going in and manually changing anchor text wherever I can, and taking down the very egregious links if possible.This has involved calling and emailing webmasters, digging up old accounts and passwords, and otherwise just trying to diversify our anchor text and remove bad links. I've also gone into our site and edited some internal links (also too weighty on certain keywords) and removed other links entirely. My rankings have gone DOWN more today. A lot. WTF does Google want? Is there something I'm doing wrong? Should we be deleted links from all private networks entirely or just trying to vary the anchor text? Any advice greatly appreciated. Thanks!
Intermediate & Advanced SEO | | LilyRay0 -
Leveraging interest on a popular blog post, with a new, expanded page on the subject...
On a wordpress site, I have one blog post that performs extremely well for Adsense revenue. But the post is getting older and older, and requires me to place some updates into the article from time to time. It's a blog post, but really feels like more of a reference types page (it's about stocks in a particular industry). Now that I see so many people landing on this page through search (#1 for the term), I'm thinking I really should really develop this information further, and make a reference page out of this information and keep it updated, with a link to it from the nav menu. However, I don't know if it will be bad to have both the reference page and the old post page trying to rank for the same keyword term or not? (They won't be duplicate content, the new page will just the same topic rewritten and expanded). Is that something I can get penalized for? I'm getting very good income off of this existing blog post and don't want to mess it up, but I also know that only keeping this info on a post that's getting older and older is not a good long term plan, and I need to pounce on the interest in the subject matter. So, I see these options: 1. Create the new expanded page, and let Google sort it in the SERPs. 2. Create the new page and redirect the old blog post to the new page. That just doesn't seem right to remove access to my old blog post, though. Which of these is the right thing to do, or is there some way I'm not thinking of?
Intermediate & Advanced SEO | | bizzer0