Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Complimentary sub-brand; subdomain, subfolder, something else?
-
Hello forum!
I have a question about subdomains vs. subfolders for a new sub-brand for a company.
The company is looking at creating a sub-brand delivering a different service to the parent company. It is complimentary in a sense, but it would need a very different marketing strategy. It is not trying to 'hide' its parent brand at all, but instead would leverage the parent brand as added social proof.
I've read that creating a subdomain essentially means starting from scratch in terms of SEO, and that a subfolder would better leverage the domain authority the TLD has accrued. However, creating a subfolder does not really gel with me, as it would not in my opinion provide a good experience for visitors.
I.e. it's like running a website that sells electronics and having a subfolder marketing IT support services.
Yes, there is some synergy-- but it can also lead to visitor confusion.
I'd love your opinions on this!
Carlo
-
Hey Carlo
I would go for a separate domain but try buying an aged domain that's clean with some existing back links. Failing that a new domain with keywords in the domain. Yea it still works!
Hope that helps
steve
-
Hi Vadim,
Thanks for sharing that video! Seems to conflict with what I've been reading. But I suppose it is coming straight from the horse's mouth.
P.S. Would love your feedback based on my response to Steve!
Cheers,
Carlo -
Hi Steve,
Thanks for commenting. The company provides Managed IT Support to businesses, and is looking to move into digital marketing and web design. So my original thoughts were:
- brand new domain
- subdomain
- subfolder and UI integration <-- (but this thought made me nauseous)
What do you think?
Regards,
Carlo -
Hi Carlo Del Fabbro,
You mentioned that you prefer not to use sub-directories but prefer sub-domains. To my understanding and according to Matt Cutts: http://www.youtube.com/watch?v=_MswMYk05tk subdomains and subfolders work the same way. There are some downsides with subdomains, but I do not believe they are with SEO, so it should not steer you away from using a subdomain. I am not sure why Rubix mentioned that in the post maybe ask him to clarify or get others to chime in
Hope this Helps!
-
Would it be more confusing to have:
http://itsupportservice.myelectronics.com rather than http://myelectronic.com/itsupportservice/
At least you get the leverage all the SEO work on the main domain!
It may depend on the brand and sub-brand though. What's the main main brand and sub-brand?
For what it's worth, my opinion is that you should go for a /folder/ off the main domain...
Regards
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
Having 2 brands with the same content - will this work from an SEO perspective
Hi All, I would love if someone could help and provide some insights on this. We're a financial institution and have a set of products that we offer. We have recently joined with another brand and will now be offering all our products to their customers. What we are looking to do is have 1 site that masks the content for both sites so it appears as there are 2 seperate brands with different content - in fact we have a main site and then a sister brand that offers the same products. Is there anyway to do this so when someone searches for Credit Card from Brand A it is indexed under Brand A and same when someone searched for Credit Card from Brand B it is indexed under Brand B. The one thing is we would not want to rel:can the pages nor be penalised by googles latest PR algorithm. Hope someone can help! Thanks Dave
Intermediate & Advanced SEO | | CFCU1 -
Google Flux in Rankings Or Something More Serious
Hi all, Two weeks ago i noticed that one of our pages which normally ranks in the top 5 of search results dropped out of the top 50 results. I checked to make sure there were no Google penalties and checked to make sure the page was crawlable. Everything seemed fine and after a few hours our page went back into the number one position. I assumed it was a Google Flux. This number one ranking lasted about a week, today I see my page has dropped out of the top 50 yet again and hasn't come back up. again there are no penalties and there doesn't seem to be issues with the page. I'm hoping it comes back up to the top by tomorrow. What could be causing such a big dip multiple times?
Intermediate & Advanced SEO | | znotes0 -
Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?
I want to put blog on my site. The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog). I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website). The main purpose of this blog is to attract backlinks. That is why I prefer the subfolder location for the Blog. Can anyone tell me if I am thinking about this right? Another solution I am being offered is to use a reverse proxy. Thoughts? Thank you for your time.
Intermediate & Advanced SEO | | ecerbone0 -
How to add subdomains to webmaster tools?
Can anyone help with how I add a sub domain to webmaster tools? Also do I need to create a seperate sitemap for each sub domain? Any help appreciated!
Intermediate & Advanced SEO | | SamCUK1 -
Google is mixing subdomains. What can we do?
Hi! I'm experiencing something that's kind of strange for me. I have my main domain let's say: www.domain.com. Then I have my mobile version in a subdomain: mobile.domain.com and I also have a german version of the website de.domain.com. When I Google my domain I have the main result linking to: www.domain.com but then Google mixes all the domains in the sites links. For example a Sing in may be linking mobile.domain.com, a How it works link may be pointing to de.domain.com, etc What's the solution? I think this is hurting a lot my position cause google sees that all are the same domain when clearly is not. thanks!!
Intermediate & Advanced SEO | | fabrizzio0 -
How to do geo targeting for domain and sub directories in Webmaster tool?
Hello All, How can i do geo targeting in multiple countries on my ** root domain and sub **directories in Webmaster tool. My domain is "abc.com" and i want to target three countries UAE , Kuwait, Saudi arabia. So, Can i assign geo targeting in Webmaster tool , Root domain for UAE country and make other two sub directories for Kuwait and saudi ? abc.com - UAE (geo targeting) abc.com/kw - Kuwait (geo targeting) abc.com/sa - Saudi (geo targeting) Or Root doamain should be not assign for any country and Make three sub directories for UAE, Kuwait , and saudi and targeting them there geo locations. abc.com - Unlisted (geo targeting) abc.com/uae/ - UAE (geo targeting) abc.com/kw/ - Kuwait (geo targeting) abc.com/sa/ - Saudi (geo targeting)
Intermediate & Advanced SEO | | rahul110 -
Disavow Subdomain?
Hi all, I've been checking and it seems like there are only 2 options when disavowing links with Google's tool. Disavow the link: http://spam.example.com/stuff/content.htm Disavow the domain: domain: example.com What can I do if I want do disavow a subdomain? i.e. spam.site.com I'm also assuming that if I were to disavow the domain it would include all subdomains? Thanks.
Intermediate & Advanced SEO | | Carlos-R0