Complimentary sub-brand; subdomain, subfolder, something else?
-
Hello forum!
I have a question about subdomains vs. subfolders for a new sub-brand for a company.
The company is looking at creating a sub-brand delivering a different service to the parent company. It is complimentary in a sense, but it would need a very different marketing strategy. It is not trying to 'hide' its parent brand at all, but instead would leverage the parent brand as added social proof.
I've read that creating a subdomain essentially means starting from scratch in terms of SEO, and that a subfolder would better leverage the domain authority the TLD has accrued. However, creating a subfolder does not really gel with me, as it would not in my opinion provide a good experience for visitors.
I.e. it's like running a website that sells electronics and having a subfolder marketing IT support services.
Yes, there is some synergy-- but it can also lead to visitor confusion.
I'd love your opinions on this!
Carlo
-
Hey Carlo
I would go for a separate domain but try buying an aged domain that's clean with some existing back links. Failing that a new domain with keywords in the domain. Yea it still works!
Hope that helps
steve
-
Hi Vadim,
Thanks for sharing that video! Seems to conflict with what I've been reading. But I suppose it is coming straight from the horse's mouth.
P.S. Would love your feedback based on my response to Steve!
Cheers,
Carlo -
Hi Steve,
Thanks for commenting. The company provides Managed IT Support to businesses, and is looking to move into digital marketing and web design. So my original thoughts were:
- brand new domain
- subdomain
- subfolder and UI integration <-- (but this thought made me nauseous)
What do you think?
Regards,
Carlo -
Hi Carlo Del Fabbro,
You mentioned that you prefer not to use sub-directories but prefer sub-domains. To my understanding and according to Matt Cutts: http://www.youtube.com/watch?v=_MswMYk05tk subdomains and subfolders work the same way. There are some downsides with subdomains, but I do not believe they are with SEO, so it should not steer you away from using a subdomain. I am not sure why Rubix mentioned that in the post maybe ask him to clarify or get others to chime in
Hope this Helps!
-
Would it be more confusing to have:
http://itsupportservice.myelectronics.com rather than http://myelectronic.com/itsupportservice/
At least you get the leverage all the SEO work on the main domain!
It may depend on the brand and sub-brand though. What's the main main brand and sub-brand?
For what it's worth, my opinion is that you should go for a /folder/ off the main domain...
Regards
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink from same domain but different subdomain? any juice here?
will i be able to get the link juice from same domain but different subdomain, if I have a backlink lets say there is a website, which is featuring my topic on multiple subdomain any benefit? or it will considered one link?
Intermediate & Advanced SEO | | SIMON-CULL0 -
Finding non-linked brand mentions
Hi, i have a client whose brand name is a common phrase used in English, so i'm gI'ming 1000s of alerts of non-linked brand mentions but 98% most of them are not the brand. Are there any tools which you can apply advanced filters so it can figure out if it's the brand or commonly use phrase? Cheers
Intermediate & Advanced SEO | | marieh0 -
BetterWidget or Better Widget? Brand name effect on SEO
I have a company that produces widgets. People generally search for "widget". I need to decide how to brand my company. Stylistically, I like BetterWidget, but I worry about the effects on SEO. If people are commonly searching for "widget", and my page title contains "BetterWidget", but no other use of the term, that may have a negative effect. 1. Is Google able to parse through these joined words? (this is similar but distinct from the discussion on common compound words like ice cream) 2. Does capitalization of the second "word" in the joined word help signal to Google that these are two terms joined together? 3. On the flip side, is there a negative effect from not having a unique "brand". In other words, articles that are about my company Better Widget may seem to google just to be about better widgets in general. Thanks
Intermediate & Advanced SEO | | galenweber1 -
Should brand/company be included in meta title?
Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms. Any thoughts?
Intermediate & Advanced SEO | | seoman100 -
Does subdomain hurt SEO on main site
This client sells event management software and puts all their clients on different subdomains of their main domain. Looking in SEO tools like OSE, when I run a backlink analysis, it pulls up all the backlinks to the subdomains as well as those for the main domain. In webmaster tools when I look at queries, impressions and clicks, they get at least 30 times more traffic and impressions on keywords found in their subdomains and very few on their own. In other words, all these tools are providing a collective analysis of main domain and all subdomains. All the backlinks and keywords recorded for those subdomains are not at all relevent to the keywords they want to rank for. For example, their software supports Boy Scouts, so keywords they rank for according to WT include merit badge, scout camp, etc., but of course, that's on the subdomain. As a result, if you were to take a snapshot of their online presence as these tools do, you would think they were a boy scout website and not a software developer if you include the subdomain, along with its PR, backlinks, keywords, etc. So the question I have is, does Google connect all these subdomains with the main domain and then water down the main site with irrelevant keywords, content and backlinks? Or does Google see all those subdomains as completely separate and we don't need to worry or move their clients off their subdomain? I'm worried about Google assigning a "boy scout" relevancy to them. Am I wrong? What would you do?
Intermediate & Advanced SEO | | katandmouse0 -
Main page - catogory and sub-catogories
This is a complex one for me but here goes. my site sales personalized widgets and this is the main keyword. other keyword that convert are gold personalized widgets silver personalized widgets brass personalized widgets and many others. all those keywords are categories including the main keyword. (each category is a page on my site optimized for that category) (If you did not guess already I sale jewelry. I assume that having the keyword included in links pointing to intenal category pages dilute the importance of this keyword on the main page? there are few options I consider. for testing have the gold,silver and others to include canonical to the main page just to test the affect on the main keyword. Not pointing from the main page to those sub-category pages - it feels wrong to me just canonize the main keyword category page to point to the main page Would love o hear what are our thoughts
Intermediate & Advanced SEO | | ciznerguy0 -
Subdomain or Subfolder for Locations?
I have a client who is ranking #1 for every term related to "bathroom renovations (main city)". They have now started to take on dealers/franchisees in neighbouring cities, and each location would now like to be ranking for THEIR cities. Is it better to use bathcompany.com/location or location.bathcompany.com? Considerations: The site has the address and phone number of the main location listed in the header, so if we do /location you will still see the main NAP. Using /location, If someone browses beyond the location landing page, they will venture into pages that target the main city (ex. "Bath Remodelling (Main City)") Using a subdomain will mean that we will need to duplicate content such as their image gallery, and we will have to create new content for their service pages or risk duplicate content. (ex. "shower remodelling (city)") Questions By using /location they will benefit from the strength of the subdomain, while using a new location-based subdomain will this mean we will have to start from scratch in terms of domain authority / link-juice? Will the NAP in the header affect the ranking of these location pages?
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0