Ranking Factors
-
Hi,
Question from a newbie.
Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. I guess you could say it went viral. The result was that we have always ranked at position 1 or 2 on Google and never really put any work in to it. It was automatic.
My question is, that over the years we have brought out other products which were not as significant etc. and have put a bit of effort in to rankings in the UK and done OK, however, no we are about to launch something that is going to generate a lot of interest in the security market, but not as much as mosquito.
We have therefore been putting some serious thought in to the name of this product and this is where i am stuck, i have only been learning SEO for a matter of months, just enough to know that i don't know enough, so here is my plea for guidance.
Our company is called Compound Security Systems www.compoundsecurity.co.uk and we make GSM and GPRS communicating security systems that are battery powered and wireless, for use in empty properties, construction sites, farms, etc.
Our new product is one of the above but with a visual verification (camera / video) system in it specifically for EXTERNAL use (there are 1 or 2 for internal use).
The only name we can come up with that is not already in use is 'CompoundVision". Now, going back to Mosquito, we ranked 1 or 2 even though there are millions of pages of content relating to Mosquitos. We have a similar situation with CompoundVision. Compound is part of our company name, the camera systems will also be used to secure compounds, but 'compound vision' is how insects eyes work and there is a huge amount of content out there.
I have run a keyword analysis in Moz.com Keyword analysis tool (see below) but i really do not understand how to draw a conclusion due to the mitigating factors above.
Any suggestions / wisdom would be most welcome.
Thanks
Si
Rank
Page Name and URL / Vertical Result
Page Authority
Page Linking Root
DomainsDomain Authority
Root Domain
Linking Root Domains1
Eye - Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Eye
85.7
5 Image Results
- color-940x940.jpg - indianapublicmedia.org
- trilobite-vision.jpg - www.juniorgeo.co.uk
- hollywood_story(1).jpg - askabiologist.asu.edu
- compound_eye_man.gif - www.phys.ufl.edu
- empire_of_ants-antseye.gif - livingwithinsects.wordpress.com
2
Compound Eyes - Photoreceptors and the Evolution of Vision
1
0
54.2
457
3
How is the vision of the compound eye in insects different from ...
1
0
91.9
95.4 K
4
http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/C/CompoundEye.html
69.7
39
83.3
20.9 K
5
Modeling Insect Compound Eyes: Space-Variant Spherical Vision
http://www.kyb.tue.mpg.de/publications/pdfs/pdf1826.pdf
1
0
87.8
35.7 K
6
Educational animations of vision by insect compound eyes
http://www.physioviva.com/movies/ommatidium_struc-func/
14.2
1
21.1
16
7
B-EYE - The world through the eyes of a bee - Andy Giger
http://andygiger.com/science/beye/beyehome.html
44.3
48
33.5
74
8
The Evolution of Arthropod Eyes
http://www.d.umn.edu/~olse0176/Evolution/insects.html
1
0
95.6
103 K
9
Insect Color Vision: Compound Eyes | A Moment of Science ...
http://indianapublicmedia.org/amomentofscience/insect-color-vision/
42.1
6
69.9
3.29 K
10
http://www.compoundvision.com/
17.7
1
15.6
5
680
100
3 M
-
Hi Chris,
Thank you for your answer. I appreciate your comments.
Regards,
Si
-
Even with the right name, you may not be able to reproduce what you did with mosquito, due to algorithm changes pertaining to exact match keywords--that is, unless you happen to accidentally stumble on the perfect combo of name/keyword (I suppose that's what you're hoping for). Today however, if you're coming out with a hot new product, focus your SEO and social networking on the brand/name. While you may not be able to take advantage of the keyword helping the product achieve viral status, you can still take advantage of social media to build and capitalize on engagement around content you create for the product. Focus on brand awareness over keyword today.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are your Top tips to a top 5 ranking for a keyword with an Easy KWD?
I am trying to improve my SEO ranking for wood effect floor tiles from position 98 to the top 3.
Keyword Research | | ElevateOnlineLtd
This website is very new and so is the page of content. The keyword difficulty is only 5 so Easy. What would your top 3 tips be to improve the rankings as fast as possible? https://tilesandmosaics.co.uk/floor-tiles/wood-effect-tiles/ uvRmyaK0 -
What is the best way to do a one time rankings check of 10000+ keywords
Title pretty much sums it up. At the pricing moz offers this is not practical. Even at their highest tier i would only get 3700 keywords, so it would take several months to get the results.
Keyword Research | | adriandg0 -
Question about ranking for long tail keywords
So I am looking at some long tail keywords for my web design company, for example: "website development and design company" The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links. If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
Keyword Research | | WebAdvancedUK0 -
Keyword Analysis ranking is not according to google
I'm confused with Keyword Analysis tool because when i run it it show me like this: Keywords: Alpaca Scarves Rank 1. page1 2 page2 3 page3 4 page4 Rank 1: page1 p. authority: 26, page linking root domains: 2 domain autority: 31 root domain linking root domains: 33 Rank 4: page4 p. authority: 26, page linking root domains: 2 domain autority: 45 root domain linking root domains: 232 I think that the rank 4 should be in the 1. can you help me to understand it? Alfredo
Keyword Research | | russelgz0 -
Keywords and Rank Checker Tool
Two questions about checking the rank of keywords. The easiest way to say this is by example. I have a keyword that SEOMOZ ranks on google in the 32nd position but when I look for that keyword in Google it's nowhere to be found (it's buried deep in the results pages somewhere). Where does SEOMOZ get its keyword results from? How do I non-localize my browser so I can see "global" keyword results? Is there such a thing? thanks in advance.
Keyword Research | | dpdeleon10 -
Am I obsessed with my rank?
Is there someone else out there that obsesses about their rank and check it multiple times a day? Please tell me I am not the only one LOL!
Keyword Research | | cbielich0 -
Big difference in rank on google.com and google.no
Hi Our E-com website went from 8th to 1st spot yesterday for our most important keyword (barneklær = childrens clothing) on google.no weirdly enough we arent ranking on first page at all on google.com . I find this very strange especially since the keyword itself is so country specific - mainly because of the norwegian specific letter - æ. The results are not due to personalization i ve check it with the keyword difficulty tool here on seomoz. The sites ranking higher then me on google.com are sites i am ranking higher then on google.no. Anyone got a good explanation ? The changes for my keyword in ranking i saw yesterday was alot more then i am used to see - almost like google made some sort of script change. we went from 8th to 1st. 1st dropped to 4th, 5ht went to 2nd etc - i am not used to seeing this big changes. Anyone got a clue to either of these 2 questions ?
Keyword Research | | danlae0 -
How long till you rank for your domain name?
Hi everybody! Say you have a domain like stocktips.com - how long would you estimate it'll take to rank for it's name? Thank you, Alex
Keyword Research | | pwpaneuro0