Ranking Factors

[DaddySmurf]

Hi,

Question from a newbie.

Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. I guess you could say it went viral. The result was that we have always ranked at position 1 or 2 on Google and never really put any work in to it. It was automatic.

My question is, that over the years we have brought out other products which were not as significant etc. and have put a bit of effort in to rankings in the UK and done OK, however, no we are about to launch something that is going to generate a lot of interest in the security market, but not as much as mosquito.

We have therefore been putting some serious thought in to the name of this product and this is where i am stuck, i have only been learning SEO for a matter of months, just enough to know that i don't know enough, so here is my plea for guidance.

Our company is called Compound Security Systems www.compoundsecurity.co.uk and we make GSM and GPRS communicating security systems that are battery powered and wireless, for use in empty properties, construction sites, farms, etc.

Our new product is one of the above but with a visual verification (camera / video) system in it specifically for EXTERNAL use (there are 1 or 2 for internal use).

The only name we can come up with that is not already in use is 'CompoundVision". Now, going back to Mosquito, we ranked 1 or 2 even though there are millions of pages of content relating to Mosquitos. We have a similar situation with CompoundVision. Compound is part of our company name, the camera systems will also be used to secure compounds, but 'compound vision' is how insects eyes work and there is a huge amount of content out there.

I have run a keyword analysis in Moz.com Keyword analysis tool (see below) but i really do not understand how to draw a conclusion due to the mitigating factors above.

Any suggestions / wisdom would be most welcome.

Thanks

Si

Rank

Page Name and URL / Vertical Result

Page Authority

Page Linking Root 
Domains

Domain Authority

Root Domain 
Linking Root Domains

1

Eye - Wikipedia, the free encyclopedia

https://en.wikipedia.org/wiki/Eye

85.7

5 Image Results

• color-940x940.jpg - indianapublicmedia.org
• trilobite-vision.jpg - www.juniorgeo.co.uk
• hollywood_story(1).jpg - askabiologist.asu.edu
• compound_eye_man.gif - www.phys.ufl.edu
• empire_of_ants-antseye.gif - livingwithinsects.wordpress.com

2

Compound Eyes - Photoreceptors and the Evolution of Vision

https://www.boundless.com/biology/sensation-and-perception/photoreceptors-and-the-evolution-of-vision/compound-eyes/

1

0

54.2

457

3

How is the vision of the compound eye in insects different from ...

http://wiki.answers.com/Q/How_is_the_vision_of_the_compound_eye_in_insects_different_from_human_vision

1

0

91.9

95.4 K

4

The Compound Eye

http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/C/CompoundEye.html

69.7

39

83.3

20.9 K

5

Modeling Insect Compound Eyes: Space-Variant Spherical Vision

http://www.kyb.tue.mpg.de/publications/pdfs/pdf1826.pdf

1

0

87.8

35.7 K

6

Educational animations of vision by insect compound eyes

http://www.physioviva.com/movies/ommatidium_struc-func/

14.2

1

21.1

16

7

B-EYE - The world through the eyes of a bee - Andy Giger

http://andygiger.com/science/beye/beyehome.html

44.3

48

33.5

74

8

The Evolution of Arthropod Eyes

http://www.d.umn.edu/~olse0176/Evolution/insects.html

1

0

95.6

103 K

9

Insect Color Vision: Compound Eyes | A Moment of Science ...

http://indianapublicmedia.org/amomentofscience/insect-color-vision/

42.1

6

69.9

3.29 K

10

compound vision

http://www.compoundvision.com/

17.7

1

15.6

5

680

100

3 M

[DaddySmurf]

Hi Chris,

Thank you for your answer. I appreciate your comments.

Regards,

Si

[Chris.Menke]

Even with the right name, you may not be able to reproduce what you did with mosquito, due to algorithm changes pertaining to exact match keywords--that is, unless you happen to accidentally stumble on the perfect combo of name/keyword (I suppose that's what you're hoping for).  Today however, if you're coming out with a hot new product, focus your SEO and social networking on the brand/name.  While you may not be able to take advantage of the keyword helping the product achieve viral status, you can still take advantage of social media to build and capitalize on engagement around content you create for the product.  Focus on brand awareness over keyword today.