Ranking Factors
-
Hi,
Question from a newbie.
Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. I guess you could say it went viral. The result was that we have always ranked at position 1 or 2 on Google and never really put any work in to it. It was automatic.
My question is, that over the years we have brought out other products which were not as significant etc. and have put a bit of effort in to rankings in the UK and done OK, however, no we are about to launch something that is going to generate a lot of interest in the security market, but not as much as mosquito.
We have therefore been putting some serious thought in to the name of this product and this is where i am stuck, i have only been learning SEO for a matter of months, just enough to know that i don't know enough, so here is my plea for guidance.
Our company is called Compound Security Systems www.compoundsecurity.co.uk and we make GSM and GPRS communicating security systems that are battery powered and wireless, for use in empty properties, construction sites, farms, etc.
Our new product is one of the above but with a visual verification (camera / video) system in it specifically for EXTERNAL use (there are 1 or 2 for internal use).
The only name we can come up with that is not already in use is 'CompoundVision". Now, going back to Mosquito, we ranked 1 or 2 even though there are millions of pages of content relating to Mosquitos. We have a similar situation with CompoundVision. Compound is part of our company name, the camera systems will also be used to secure compounds, but 'compound vision' is how insects eyes work and there is a huge amount of content out there.
I have run a keyword analysis in Moz.com Keyword analysis tool (see below) but i really do not understand how to draw a conclusion due to the mitigating factors above.
Any suggestions / wisdom would be most welcome.
Thanks
Si
Rank
Page Name and URL / Vertical Result
Page Authority
Page Linking Root
DomainsDomain Authority
Root Domain
Linking Root Domains1
Eye - Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Eye
85.7
5 Image Results
- color-940x940.jpg - indianapublicmedia.org
- trilobite-vision.jpg - www.juniorgeo.co.uk
- hollywood_story(1).jpg - askabiologist.asu.edu
- compound_eye_man.gif - www.phys.ufl.edu
- empire_of_ants-antseye.gif - livingwithinsects.wordpress.com
2
Compound Eyes - Photoreceptors and the Evolution of Vision
1
0
54.2
457
3
How is the vision of the compound eye in insects different from ...
1
0
91.9
95.4 K
4
http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/C/CompoundEye.html
69.7
39
83.3
20.9 K
5
Modeling Insect Compound Eyes: Space-Variant Spherical Vision
http://www.kyb.tue.mpg.de/publications/pdfs/pdf1826.pdf
1
0
87.8
35.7 K
6
Educational animations of vision by insect compound eyes
http://www.physioviva.com/movies/ommatidium_struc-func/
14.2
1
21.1
16
7
B-EYE - The world through the eyes of a bee - Andy Giger
http://andygiger.com/science/beye/beyehome.html
44.3
48
33.5
74
8
The Evolution of Arthropod Eyes
http://www.d.umn.edu/~olse0176/Evolution/insects.html
1
0
95.6
103 K
9
Insect Color Vision: Compound Eyes | A Moment of Science ...
http://indianapublicmedia.org/amomentofscience/insect-color-vision/
42.1
6
69.9
3.29 K
10
http://www.compoundvision.com/
17.7
1
15.6
5
680
100
3 M
-
Hi Chris,
Thank you for your answer. I appreciate your comments.
Regards,
Si
-
Even with the right name, you may not be able to reproduce what you did with mosquito, due to algorithm changes pertaining to exact match keywords--that is, unless you happen to accidentally stumble on the perfect combo of name/keyword (I suppose that's what you're hoping for). Today however, if you're coming out with a hot new product, focus your SEO and social networking on the brand/name. While you may not be able to take advantage of the keyword helping the product achieve viral status, you can still take advantage of social media to build and capitalize on engagement around content you create for the product. Focus on brand awareness over keyword today.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking stuck in neutral... Suggestions needed
Hi everyone. I wanted to make a post in hopes of getting some opinions on my next course of action when it comes to SEO. I have worked for my current company for 3 years and raised their keyword ranking from 39% to 55% (according to MOZ's keyword tracker). I did this mostly through improving on-page SEO for each keyword. I think the on-page SEO is as good as it can get? Just so you guys know there are 101 keywords they want to rank for nationally. We currently rank for 56. My current company has really starting to ask me more about the percentage we are at and they of course want it to grow (or show consistent growth) as time passes. Since May 2014 it seems to have fluctuated each week from 50% to 58%. Some other info: We are well known in our industry We post on social media almost every day We are at event trade shows We are a global company We have tons of ads in industry magazines etc. We have industry news sites write about us and link to us We are consistent with press releases (a few a month) With that being said, where should I go from here to get those number to grow? As I mentioned, my company is starting to look at these numbers more.
Keyword Research | | trumpfinc0 -
Ranking Tracker-"Sorry But This Page Inaccessible". ERROR
When I try to use the on page grader and enter my URL, an error message appears stating: "Sorry But This Page Inaccessible". The URL is http://www.nyc-officespace-leader.com/commercial-space/office-space and it works fine when I enter it on my browser. Any page from this domain generates this error. Is there a bug with this tool? How would I go about tracking ranking on various keywords? I see it is possible to tag keywords, and I have done so for about 250. But I don't know how to generate a ranking report for these keywords; ideally I would like to do so filtering them by the label I have applied. Any suggestions? Thanks,
Keyword Research | | Kingalan1
Alan0 -
Does my website have a bad rank in google because EMD or lack content ?
Hello, I'm a beginner I just started my website xxx a few days ago. I submitted my url to several good quality directories (about 20, the last 3 days), I tried to write different descriptions for each directory. I have a very bad rank on google results (28+) for keywords "psychologue montluçon" I don't know if it's because of : lack of content, EMD, lack of backlinks (I submitted my website to directories, but its seems it takes a lot of time for updates). Sorry for bad english, if you can help, thank you !
Keyword Research | | adelie0 -
How do I find what keywords competitors are ranking for?
I am just starting out doing come SEO research. I seem to remember a tool that would tell me which words my competitors are ranking for and what kind of traffic they are getting. Thanks, Lisa
Keyword Research | | lisarein0 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0 -
After 10th August ranking has changed
Good evening, I hava a questiong regardin the ranking after 10th August. I hava an online tire shop and the ranking has changed that means I was on the first position on search term "anvelope" and now I am on the 3 rd place. I have unique content, few duplicate content and still in front of my site there are sites with huge duplicate content and not so unique. Is it a coincidence that the position has changed on the 10 August or I was affected by Emanuel? How Emanuel update can affect an online tire shop? In other city's I am on the firs place. My site is www.anvelope.ro Thank's Florin
Keyword Research | | Vreaumobila0 -
Is there a point in ranking non-competitive terms?
Hello, I wanted to know if you could still make $$$ of a term that is not competitive for people. For example if a keyword is a quote, an idea, topic, or something that isn't real but still brings more than 1K exact search a month (Several terms come out to more), how can this be monetized? If it can't, could you just own one to show off?
Keyword Research | | 6786486312640 -
Are keywords rankings a zero sum game for our site?
We’ve made pages with resources for our customers. These pages have been well received and gotten us some good traffic. But these pages only target our main keywords tangentially. If we continue to build up pages like this -- that give us traffic from our customers, but don’t directly target our main keywords -- will our target keywords -- and the pages that focus on those keywords -- suffer? Is it a zero sum game for our web site? Does increasing rankings and pages for certain keywords mean that other keywords / pages decrease as a result?
Keyword Research | | boxcarpress0