Eshop - Prevent Duplicate Product Titles... A Strategy
-
Hi Mozzers !
I'm running a small online vintage bag and jewellery store (www.vintageheirloom.com). Items are unique and need to be written up individually. Whilst the details condition, age etc are unique many of the items name's aren't.
For instance, we have over a year had several bags that we've named: Vintage Celine classic box bag
Naturally Moz has pulled up these as duplicates, same product title.
I could append a unique database id number at the end of each title but it looks strange for the customer.
I could add a few details like condition, age & price e.g. Vintage Celine classic box bag - B+ 80s 90s £425 but I don't think this would be entirely unique either.
Has anyone a good strategy for creating unique product titles that looks ok and informative to the customer?
Thanks for looking.
Kevin
abut some items do have the same Does anyone have a strat
-
Sounds good! Thanks!
-
Hi CleverPHD,
Many thanks for your considered response. I'll definitely add the unique product id at the end, it'll prevent dups as you say. Also I agree a bit more detail in the product title will help with long tail searches.
I'm working on a new site (Wordpress), and will also consider more product categories so again thanks for reminding me :-).
Hope your business is going well.
Thanks
Kevin -
I think you are on the right track. You just need to be more descriptive in your Title tags (and meta descriptions). If the page ranks, then a better description in the Title will help the user know what to click on and potentially can increase your CTR. I went to your website and on the Celine Bags page http://www.vintageheirloom.com/vintage-celine/bags you do list things on a bag like the pattern or year or color, etc. Those are things that can help make the title tags unique, just keep on expanding on those ideas.
You may want to consider this. As Google only shows 70 characters, setup your title tag so that it is descriptive but then just to make sure that the title is unique add something like Item #74747 at the very end and use the item id from your system. This can also help the user if they are emailing or calling you to have the item number and eliminate any confusion about what product they are asking about, plus it will always make the title tag unique. Also, if it is after 70 characters, then it will (generally) not show in the SERPs. We have used this in the same way in the meta descriptions to make them unique as well. I help run a site with over 5,000 items that we have used this approach with much success in keeping our titles and descriptions helpful and unique! It looks like you are doing this with the URL already so would not be a big step to put into the other slots.
Just to be clear, I would make the title tag more descriptive to help make it more unique, but then just as a fail safe add the ID number on at the end. It seems that you do not have a huge inventory of these bags and so expanded details on the product in the title tags may be enough - you will have to experiment.
Something else to consider, but it looks like you do not have enough inventory to justify it, if you had a ton of "box bags" I would potentially set that up as a cat or subcat. This way you have a page that will be dedicated to that KW to help with ranking. The transitory nature of your products will make it hard to have a product page that will rank as it seems they are changing. Just something else to consider.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
Duplicate Pages software
Hey guys, i was told few hours ago about a system that can take few of your keywords and automatically will create new links and pages (in the map file) for your website, so a website that was build with 20 pages( for example) will be shown to SE as a site with hundreds of pages, thing that should help the SEO IS anyone heard about such a software? is it legal? any advice that you can give on this mater? Thanks i.
On-Page Optimization | | iivgi0 -
Duplicate title tag
Hello,
On-Page Optimization | | JohnHuynh
My site have problems with duplicate title, they were reported from google webmaster. For example:
/extra-services/car-pick-up-service-146.html (1) /extra-services/transportation--car-rails--146.html (2) According to my sitemap the first URL is right (1). But the second URL is wrong, I don't know it occur here.0 -
Duplicate content
Are images considered duplicate content too? Example:
On-Page Optimization | | BridalHotspot
I've got a size chart on each my lingerie pages. All written content is unique but I'm using the same chart for all those pages.0 -
Title tags in duplicate pages
hi there, we have a new ecommerce platform which has just been deployed, and I've been asked to tidy up the onpage SEO. we have employed canonicals across the category and product pages and we now have a nice set of unique product pages my question is - do we need to create the title tags in all of the duplicate non-canonical pages eg www.mysite.com/niceproduct.html (canonical) www.mysite.com/acategory/niceproduct.html (duplicate) Can we leave the duplicate title tag empty and not worry about it, or should we put in a duplicate of the canonical title tag hope the question makes sense! thanks in advance for all help
On-Page Optimization | | k3nn3dy30 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
Keyword use in Title tag?
To improve SEO on a particular keyword, should you use that same keyword in the title tag of multiple pages within your site? Will that help or would it actually hurt by causing pages within your site to complete against each other for that keyword? Does it make a difference if that keyword is truly used on all those different pages?
On-Page Optimization | | KHCreative0 -
Duplicate page title issues with a CMS
I am using MODx as a CMS on a site and trying to eliminate duplicate page titles. url.com/ url.com/[~897~] which is really {~897~} its a resource number. url.com/home/ How can I resolve this issue when its all one page in the CMS? thanks
On-Page Optimization | | tjsherrill0