Authorship showing in SERPs for non-blog pages

[Stuart26]

Hi,

A few months ago we set up authorship for on our blog articles for multiple authors, which has helped driving extra traffic to our blog posts. Today, I did a search for one of most important search terms and one of our non-blog pages is showing in the first page of the results with one of our authors headshot next to it. Technically we have not not set it up to do this, the page is on a different CMS to our blog (which is wordpress).

I'm not complaining because I think this is a positive outcome, but does anyone have an idea why it has done this? I was under the impression that only blog article pages could have authorship set up.

Thanks,

Stu

[Chris.Menke]

Yes, the tool will show if your business is using publisher markup.

[Stuart26]

All good to know - thanks for the info guys.

Stu

[Martijn_Scheijbeler]

Hi Stubabble, it can be the admin author but it can also be somebody who's related to the site and who you're close to on Google+. I have seen this with one of my colleagues pictures next to our normal pages not containing any authorship details as well.

[Stuart26]

Hi Chris,

Thanks for the response. I have used the structured data testing tool and it says the pages in question do not contain authorship markup but they do contain publisher markup. Could it be that Google is picking up the admin author of the publisher page?

[Chris.Menke]

Actually, StuBabble, any page can contain authorship markup and may show up in the search results with an author's head shot.  You can use Google's Structured Data Testing Tool to verify that mark up is installed and how the snippet will look for any of your web pages.