How can i improve my blogger

[ClaireH-184886]

hi, i have been using blogger for many years now but i have not really been using it to its full advantage, basically because i am not sure how to use it.

I would like to know what i could do with my blogger to make it better and for it to stand out. at the moment i just use it to promote part of an article but want it to look nicer and more professional

here is my blogger

http://showbizgossipandnews.blogspot.co.uk/2013/07/michael-jackson-family-angry-that.html

any advice on this would be great as it is a shame to let it go to waste

[Chris.Menke]

Sorry 'bout that.

I can't help you on that question.

[ClaireH-184886]

hi, sorry i do not think i explained myself properly, i was talking about the actual blogger, the way it looks.

i want to know if there are any designs out there to make it look tidy and if there are any articles out there that i can read to make it look more professional.

i signed up for the blogger account a few years ago and have only really used it to show intro to my articles but now i would like to make it look better

[Chris.Menke]

A "lifestyle magazine brings you all the latest news and views and latest health features and celebrity gossip" is cool, but how do you compete with domains already doing the same thing and have a bunch of their own writers, tons of subscribers, and tons of domain authority? One person can't hope to gain traction on a platform that broadly covers new, views, health, and gossip. You've got to narrow your focus.

For example, you could cover  new, views, health, and gossip for a couple of "B" list celebrities that also have something in common with you, like place of origin, hobby, or favorite author.  That way you can relate to them better and your content can focus on details that an audience, who also wants to know about those details, will want to come back again and again to read more about.

You need to document exactly you want your blog to accomplish and how you will verify that it has been accomplished.  In order to do that correctly, you've got to go through a bunch of ideas and spend serious time researching each of those ideas and seeing 1. what other people are doing along those lines 2. whether you're able to do a similar amount of work as those successful ones are doing 3. how you can be different from them and still achieve your goal.