Help us with Moz Academy!
-
Hey Q&Aers!
I just wanted to create a discussion thread here to talk solicit some feedback and help with Moz Academy! We want your help coming up with future lessons so we’re getting you the content you need. So, think about what you’d or your team would like to learn from Rand and others at Moz. Let us know!
“So, what is Moz Academy?” you may ask. Well, Moz Academy gives subscribers the power to be better marketers, which will enable them to use Moz’s products with more depth and awesomeness. We want to provide a hub of marketing knowledge that will create a stronger community where people can teach each other while using Academy as a frame of reference. The key to this project is empowering you to kick even more ass than you already do!
If you have any questions about Moz Academy, feedback about lessons, or ideas on a future curriculum please feel free to get involved in the discussion below.
Looking forward to see what everyone comes up with.
-
Hi team moz.
Do you can put subtitles to videos in my case the Spanish?
-
Hi on this lesson:
http://moz.com/academy/elements-of-links, you can also give a link a title attribute. In my humble opinion that was missed in that lesson but is important for usability and SEO. -
Absolutely, loving the content, my one request....might be worth date stamping the content...i.e. "this information is correct as of 14/07/2013"
As we all know algorithms update and best practice changes....might help users determine the freshness of the content.
-
Tiny typo in the last paragraph at http://moz.com/academy/what-to-share-on-social-networks
"Remember to always revisit the fundament questions"
-
Awesome! I actually just spoke with our local expert David Mihm and we have around 9 lessons planned around local. We hope to have them all ready to go around the end of October!
-
First of all, thanks for the awesome videos.
I live in kind of a small town and work with a lot of local brick and mortar businesses. I could really benefit from some videos on local SEO and local inbound marketing.
Thanks,
Scott
-
We have plans for both!
-
Good ideas. I will talk to Rand about using specific case studies. I know he likes to talk about other what other companies are doing, but maybe we can pinpoint it a little more.
-
Love all the ideas here Gagan!
I like all the topics you cover here. #5 = That's a lot of visits to generate a year, but I think we can manage something about driving up traffic.
-
I will put that in the feature pipeline! Thanks.
-
Hey!
Are you talking about the 2nd video on the Inbound section? This one: http://moz.com/academy/marketing-funnel
Thanks for the help!
-
Your are missing content from the 3rd point in the 2nd video.
-
+1 for download videos!
-
Thank You.
-
Thanks Nick,
Back in June, Rand did a post on Generosity and Entitlement. These type of posts I find enjoyable on a couple of levels: they are not the same "How to link, etc." posts that we all see, and they are about the heart of business...The people in the business. They are about how do we develop conflict and how do we resolve conflict. They are about are we just in it to make money or can there actually be something greater?So, Keep up the good work for all of you at Moz. Frankly, it's my third home.
-
Thank you for writing this Robert!
I couldn't agree with you more! Building your culture is foundational. Before doing the work, it's important to talk about how to do the work. And the how is all about culture. Are we collaborative? Transparent? Focused on solutions? Okay with failure? Willing to take risks? What's the most important thing to us? How do we want to give and take feedback? What should we do when we disagree about something important? and on and on...
-
Whoa! Excellent suggestion. I love the idea of adding a section about building a great company and I know Rand is extremely passionate + knowledgable about the topic. I will put something in the queue for that type curriculum and send out an internal email to get some ideas around it. Many thanks for the awesome and well thought out suggestion.
-
Hello Nick,
In looking over what you have now it is a nice mix and obviously some great topics. One of the issues many seem to miss is the actual business of Inbound Marketing, Earned Marketing (thanks Rand), SEO, or marketing in general. Many of those who come to Moz are starting out as "freelance SEO's" and wanting to build a business around their profession or trying to establish a lifestyle business for themselves. Some already have agencies and are wanting to grow. And, others are working for someone and still can use some of the entrepreneurial knowledge.
Many seem to know a bit about SEO and, minimally, where to go for the data, but have little understanding of the business of marketing: Do's and Don't to customer acquisition, How to prospect, what are the best mechanisms to "get the word out" about your services? Or, How do I charge for this or that? What are the pitfalls I need to be aware of? What kind of contract should I have? Who do I hire first? How do I hire? How did Moz (or other companies) create the culture that they have? etc.
The last one is very important in my opinion. You guys say a lot about the story of Moz and TAGFEE and that is good. But some may not realize that it takes work to create a culture and it takes a set of beliefs at the top that are unshakable. IMO, if you are to truly build a great company, you have to go far beyond "Core Values" and "Mission Statements:" You have to go to living what you say you believe. Moz has proven many times that Transparency is important (think bandwidth arbitrage-that one blew me away and I still tell people about the way you guys just said, "This is what happened.") The same is true for the rest of TAGFEE. But, it did not happen because someone thought it was cool and then sprinkled unicorn dust everywhere. So, Culture Acquisition is something you can teach.
I know because over the last few years I borrowed a bit from you guys. I walk into an office that I love to be in with people I love to work with. It did not get this way overnight nor by accident. It was deliberate, others had buy in, and it has taken and is still taking time. But, that culture is what prospective clients see when they sit in our offices. That culture is what brings people asking if we are hiring. That culture is what has interns showing up, working, and looking forward to coming to work here when school is out for them. If you can teach people the importance of a quality culture and how to achieve it, they will be flocking to your doors.
I look forward to seeing the end result.
Best,
Robert Fisher
-
Hi Nick,
My compliments for the excellent video - quality and stuff out there from Mr. Rand
a) Is it possible to download videos and store it so as to view it as per convenience.
b) Some of the topics to my view will add value, if covered are:-
-
Reputation Management,
-
Brand Building for Small to Medium Sites,
-
Competition Management through Search Engines,
-
Tips for Level 2 Sites who are through with Beginner SEO - Onpage & Offpage to double up traffic -
-
A live case study for sites on how they doubled up visitors from 1 Lakh to 2 Lakh or say 5 Lakh to 10 Lakh in a year
-
-
I absolutely agree with Nick on the case studies, this is for me most relevant as it gives better insights in how other people are using certain tools and creating a strategy around it then straight forward following marketing books.
I'd also would like to see some more videos on technical SEO and dealing with really big sites.
Looking forward to more videos!
-
+1 for Mobil and Video Marketing related topics!
-
Hi Nick,
This is a fantastic resource that we can share internally with our team members. My feedback below:
- More case studies will be awesome. Showcasing real time examples to drive home the concepts would be really helpful
- More discussion on the effectiveness and usage of analytics in marketing campaigns would be very helpful
- Topics like mobile and video marketing would also be very helpful
Cant wait to see more content in the academy. Great initiative. Just this resource in itself is worth the pro membership fee.
Cheers,
SEO5..
-
Woops! Thanks. Should be all fixed up.
-
Cool!
(link above is broken: http://moz.com/academy )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drupal 8 tags and categories cause duplicate content shown in MOZ
Hi all, There is something difficult to trace that is causing duplicate content that is related to categories and tags i.e. https://example.com/contact Associated Pages https://example.com/tags/business https://example.com/taxonomy/term/41 example 2 https://example.com/category/example-category-1 Associated Pages https://example.com/category/occupiers-liability example 3 https://example.com/tags/test https://example.com/tags/test-2 Above two pages display same content (maybe due to similar posts feature) My question here is: Is this caused by Drupal website misconfiguration (or one of its modules) since website uses similar posts feature or it's something else. Duplicate content for example.com/index.php issue has been solved by redirects. Should something similar be done in case of tags / categories? Any discussion / suggestions on that matter are greatly appreciated. Thank you.
Moz Pro | | Optimal_Strategies0 -
Why does Moz show 302s that I previously resolved?
So Moz was flagging thousands of 302 errors in the Redirect Issues section. It was due to the URL extensions containing /directory/currency/switch/currency/ I added this to my Robots.txt file as I don't want these indexed. I marked the 302 errors as fixed and after the next crawl they came back and I now get the message: One or more previously fixed issues continue to persist. We have found one or more issues that were marked as fixed previously in the last crawl. Do I just ignore the errors or is there something wrong that I may be doing? Any help would be much appreciated. Thank you.
Moz Pro | | lbagley0 -
Competitor outranking us despite all SEO metrics in our favour
Hi, We are trying to outrank a competitor of ours on Google for around 100 terms that we are both clearly targetting. Our competitor currently 'wins' in the SERPS around 70% of the time, often ranking in the top 3 positions. The problem is, we are absolutely convinced that all onsite and offsite SEO metrics we are monitoring would suggest that our content should almost always place higher than theirs. Here is what I know: All pages on both websites are rated 'A' by the Moz on-page-grader tool for the phrases we are targetting, with virtually no tech issues to be addressed on either site Our domain authority is 10 points higher than theirs Neither of us have external links to the relevant pages on our sites (although we are working on some for ours) Our Page Authority is considerably higher on average - often by 10 points or more We have considerably more linking route domains, from better sites. Also many more total external links The HTML title and H1 headings of our pages contain the target phrases at the beginning - our competitors are the same. Although they often ONLY include the target phrases in their title, wheras in our title they might only take up 1/3 of the total characters We have images optimised for the target phrases on our pages. As do they. We use the target phrases roughly the same number of times in our copy text, as do they I have totally run out of ideas now for further optimising our site/pages to consistently rank better for these target phrases, although maybe these are a couple of factors that could be having an impact on the rankings: The structure of their website is perhaps optimised more for these target phrases - our site is much bigger, so perhaps our 100 pages are given less relevance on our site than their 100 pages? - but surely our stronger page authority would suggest otherwise? Perhaps Google is using page engagement statistics to determine that their site is 'betteer' than ours in terms of user appeal and engagment? Can anyone think of something that I might have missed? Is there another major ranking factor I have perhaps neglected in my research? I know link building strategies are a good way to approach this in the long run, but we are currently just concerned about why we are not already ranking better when clearly they are not undertaking any link building strategies of their own. Any help or pointers here would be enormously appreciated. Thanks Lou
Moz Pro | | OBG0 -
Domain authority get down significantly. Internal MOZ Issue? Google Algoritm Update?
I've noticed that several websites have lost DA since middle of october. I attached a picture. Could be this a MOZ internal issue like happened a time ago? Not only the DA get down, I have lost C-blocks links, too
Moz Pro | | NachoRetta
I check in http://health.moz.com/ and found this Crawl Services Outage: http://health.moz.com/incidents/fbn00m7xxzx2
But not appear to have direct relation with my question.
Or may be a google algoritm update? 3anVE5J.png2 -
Moz crawling
Hi Everyone! I'm new to the SEOMoz and wanted to find out if there is a way to decrease the waiting time for the campaign crawl. I have made a lot of changes based on the first crawl and would like to see how these are reflected on the reports, but can't until the next crawl is performed. Any help would be greatly appreciated.
Moz Pro | | coremediadesign0 -
Does the Moz Toolset offer anything like Raven's Backlink Explorer from fresh index
It seems like a useful feature where I can see what backlinks look like right now vs. the last monthly Moz dataset update. That is mostly because my site is new, but wondered if I was missing something. Thanks, Steven
Moz Pro | | sfmatthews0 -
SEO Moz ranking reports
I am confused. The SEO Moz ranking reports state that my site show show up in a specific position in SERP for a specific keyword yet when I google the keyword the ranking is different. Are these ranking reports merely indicative or are they supposed to be accurate?
Moz Pro | | casper4340