Help us with Moz Academy!
-
Hey Q&Aers!
I just wanted to create a discussion thread here to talk solicit some feedback and help with Moz Academy! We want your help coming up with future lessons so we’re getting you the content you need. So, think about what you’d or your team would like to learn from Rand and others at Moz. Let us know!
“So, what is Moz Academy?” you may ask. Well, Moz Academy gives subscribers the power to be better marketers, which will enable them to use Moz’s products with more depth and awesomeness. We want to provide a hub of marketing knowledge that will create a stronger community where people can teach each other while using Academy as a frame of reference. The key to this project is empowering you to kick even more ass than you already do!
If you have any questions about Moz Academy, feedback about lessons, or ideas on a future curriculum please feel free to get involved in the discussion below.
Looking forward to see what everyone comes up with.
-
Hi team moz.
Do you can put subtitles to videos in my case the Spanish?
-
Hi on this lesson:
http://moz.com/academy/elements-of-links, you can also give a link a title attribute. In my humble opinion that was missed in that lesson but is important for usability and SEO. -
Absolutely, loving the content, my one request....might be worth date stamping the content...i.e. "this information is correct as of 14/07/2013"
As we all know algorithms update and best practice changes....might help users determine the freshness of the content.
-
Tiny typo in the last paragraph at http://moz.com/academy/what-to-share-on-social-networks
"Remember to always revisit the fundament questions"
-
Awesome! I actually just spoke with our local expert David Mihm and we have around 9 lessons planned around local. We hope to have them all ready to go around the end of October!
-
First of all, thanks for the awesome videos.
I live in kind of a small town and work with a lot of local brick and mortar businesses. I could really benefit from some videos on local SEO and local inbound marketing.
Thanks,
Scott
-
We have plans for both!
-
Good ideas. I will talk to Rand about using specific case studies. I know he likes to talk about other what other companies are doing, but maybe we can pinpoint it a little more.
-
Love all the ideas here Gagan!
I like all the topics you cover here. #5 = That's a lot of visits to generate a year, but I think we can manage something about driving up traffic.
-
I will put that in the feature pipeline! Thanks.
-
Hey!
Are you talking about the 2nd video on the Inbound section? This one: http://moz.com/academy/marketing-funnel
Thanks for the help!
-
Your are missing content from the 3rd point in the 2nd video.
-
+1 for download videos!
-
Thank You.
-
Thanks Nick,
Back in June, Rand did a post on Generosity and Entitlement. These type of posts I find enjoyable on a couple of levels: they are not the same "How to link, etc." posts that we all see, and they are about the heart of business...The people in the business. They are about how do we develop conflict and how do we resolve conflict. They are about are we just in it to make money or can there actually be something greater?So, Keep up the good work for all of you at Moz. Frankly, it's my third home.
-
Thank you for writing this Robert!
I couldn't agree with you more! Building your culture is foundational. Before doing the work, it's important to talk about how to do the work. And the how is all about culture. Are we collaborative? Transparent? Focused on solutions? Okay with failure? Willing to take risks? What's the most important thing to us? How do we want to give and take feedback? What should we do when we disagree about something important? and on and on...
-
Whoa! Excellent suggestion. I love the idea of adding a section about building a great company and I know Rand is extremely passionate + knowledgable about the topic. I will put something in the queue for that type curriculum and send out an internal email to get some ideas around it. Many thanks for the awesome and well thought out suggestion.
-
Hello Nick,
In looking over what you have now it is a nice mix and obviously some great topics. One of the issues many seem to miss is the actual business of Inbound Marketing, Earned Marketing (thanks Rand), SEO, or marketing in general. Many of those who come to Moz are starting out as "freelance SEO's" and wanting to build a business around their profession or trying to establish a lifestyle business for themselves. Some already have agencies and are wanting to grow. And, others are working for someone and still can use some of the entrepreneurial knowledge.
Many seem to know a bit about SEO and, minimally, where to go for the data, but have little understanding of the business of marketing: Do's and Don't to customer acquisition, How to prospect, what are the best mechanisms to "get the word out" about your services? Or, How do I charge for this or that? What are the pitfalls I need to be aware of? What kind of contract should I have? Who do I hire first? How do I hire? How did Moz (or other companies) create the culture that they have? etc.
The last one is very important in my opinion. You guys say a lot about the story of Moz and TAGFEE and that is good. But some may not realize that it takes work to create a culture and it takes a set of beliefs at the top that are unshakable. IMO, if you are to truly build a great company, you have to go far beyond "Core Values" and "Mission Statements:" You have to go to living what you say you believe. Moz has proven many times that Transparency is important (think bandwidth arbitrage-that one blew me away and I still tell people about the way you guys just said, "This is what happened.") The same is true for the rest of TAGFEE. But, it did not happen because someone thought it was cool and then sprinkled unicorn dust everywhere. So, Culture Acquisition is something you can teach.
I know because over the last few years I borrowed a bit from you guys. I walk into an office that I love to be in with people I love to work with. It did not get this way overnight nor by accident. It was deliberate, others had buy in, and it has taken and is still taking time. But, that culture is what prospective clients see when they sit in our offices. That culture is what brings people asking if we are hiring. That culture is what has interns showing up, working, and looking forward to coming to work here when school is out for them. If you can teach people the importance of a quality culture and how to achieve it, they will be flocking to your doors.
I look forward to seeing the end result.
Best,
Robert Fisher
-
Hi Nick,
My compliments for the excellent video - quality and stuff out there from Mr. Rand
a) Is it possible to download videos and store it so as to view it as per convenience.
b) Some of the topics to my view will add value, if covered are:-
-
Reputation Management,
-
Brand Building for Small to Medium Sites,
-
Competition Management through Search Engines,
-
Tips for Level 2 Sites who are through with Beginner SEO - Onpage & Offpage to double up traffic -
-
A live case study for sites on how they doubled up visitors from 1 Lakh to 2 Lakh or say 5 Lakh to 10 Lakh in a year
-
-
I absolutely agree with Nick on the case studies, this is for me most relevant as it gives better insights in how other people are using certain tools and creating a strategy around it then straight forward following marketing books.
I'd also would like to see some more videos on technical SEO and dealing with really big sites.
Looking forward to more videos!
-
+1 for Mobil and Video Marketing related topics!
-
Hi Nick,
This is a fantastic resource that we can share internally with our team members. My feedback below:
- More case studies will be awesome. Showcasing real time examples to drive home the concepts would be really helpful
- More discussion on the effectiveness and usage of analytics in marketing campaigns would be very helpful
- Topics like mobile and video marketing would also be very helpful
Cant wait to see more content in the academy. Great initiative. Just this resource in itself is worth the pro membership fee.
Cheers,
SEO5..
-
Woops! Thanks. Should be all fixed up.
-
Cool!
(link above is broken: http://moz.com/academy )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this owned by moz?
We continue to get hundreds of spam links per month, and just found a link from here. I do not believe this is owned by moz. https://www.wapz.net/ Maybe I'm wrong? Thanks.
Moz Pro | | plahpoy0 -
Setting up MOZ to run on Staging
Hi Moz, We would like to setup Moz to run on our Staging Server. This would be extremely valuable as it alerts us to new SEO issues/risks in a controlled and secure environment that is not exposed to production. Our internal team has recommended potentially setting up a reverse proxy server that will validate either via Moz's/Rogerbot's http header or IP and allow Moz access to our Staging environment to crawl. Is this something that we can setup with Moz? Are there other ideas to enable Moz to crawl our Staging server?
Moz Pro | | kriskunisch0 -
Why does Moz show 302s that I previously resolved?
So Moz was flagging thousands of 302 errors in the Redirect Issues section. It was due to the URL extensions containing /directory/currency/switch/currency/ I added this to my Robots.txt file as I don't want these indexed. I marked the 302 errors as fixed and after the next crawl they came back and I now get the message: One or more previously fixed issues continue to persist. We have found one or more issues that were marked as fixed previously in the last crawl. Do I just ignore the errors or is there something wrong that I may be doing? Any help would be much appreciated. Thank you.
Moz Pro | | lbagley0 -
Duplicate Site Content found in Moz; Have a URL Parameter set in Google Webmaster Tools
Hey, So on our site we have a Buyer's Guide that we made. Essentially it is a pop-up with a series of questions that then recommends a product. The parameter ?openguide=true can be used on any url on our site to pull this buyer's guide up. Somehow the Moz Site Crawl reported each one of our pages as duplicate content as it added this string (?openguide=true) to each page. We already have a URL Parameter set in Google Webmaster Tools as openguide ; however, I am now worried that google might be seeing this duplicate content as well. I have checked all of the pages with duplicate title tags in the Webmaster Tools to see if that could give me an answer as to whether it is detecting duplicate content. I did not find any duplicate title tag pages that were because of the openguide parameter. I am just wondering if anyone knows:
Moz Pro | | MitchellChapman
1. a way to check if google is seeing it as duplicate content
2. make sure that the parameter is set correctly in webmaster tools
3. or a better way to prevent the crawler from thinking this is duplicate content Any help is appreciated! Thanks, Mitchell Chapman
www.kontrolfreek.com0 -
Is it normal for Moz to report on nofollow pages in crawl diagnostics?
I have a dev version of my website, for example, devwww.website.com. The htaccess page has a noindex and nofollow request, but I got crawl issues reported from these pages in my Moz report. Does this mean that I don't have the development site hidden from search like I thought I did?
Moz Pro | | houstonbrooke0 -
Losing Rankings & Need Help
Hi Guys, I am not sure if anyone else is suffering from the July 4, 2013 update. I know many of us are awaiting to see what happens once the dust settles. I have a couple of issues/questions/statements below. This is the first time any Google update has every affected me negatively and I'd love some ideas or input. 1. I have ranked quite well for nearly 10 years for all my top keywords. Now, after this update, I am disappearing for my top keywords in the SERPS - definitely getting pushed to page two, etc. Can anyone help me discover the reasons? I have a great SEO expert helping me and I know quite a bit, but this has me baffled. My website is Journey Beyond Travel.com I have read MOZ's ranking factors for 2013 and also the recently published report from SearchMetrics. In the last few days, I've added more quality text to the homepage and shortened my page title on the homepage (although Google has been changing my homepage browser title to put my brand name first in the title - and they haven't for my competitors). Over the past few months, I've really cleaned up my link profile to the best of my ability. I've never really taken part in any negative or black-hat practices. I am trying to get more links that use my 'brand' name rather than exact anchor text. I believe I have a natural profile - any thoughts? 2. One thing I notice is the higher ranking of larger brands now (at least in my field). Just because a domain with higher authority creates one page of content, how can that outrank me? I mean, I've got ten years and 600+ darn good articles of content on my website. How can one domain that is very 'general' (for example, well known in the world of travel and not specialized or niche like mine) outrank me? How can it be that Google allows larger brands to outrank smaller ones just because they have more backlinks and domain authority, but no real content to support these pages? Is content truly king? I am thinking about an article: "Google, Brands, and the Death of Small Business Online." Anyone wish to collaborate here? I am not being hatelful or resentful, but I foresee the day when an 'alternative' search engine emerges, doesn't allow crap ads, allows users more flexibility, and brings search to the next level. Not all of us want the big brands and are searching for alternatives that stand out. I ignore them when I am searching mostly. Any thoughts or elaborations? Thanks!
Moz Pro | | journeybeyondtravel1 -
Moz bar down?
Is the Mozbar not working for link data? Whats up with moz I signed up for a free trial and nothing works....
Moz Pro | | JohnWalker0 -
GWT data v SEO Moz data
I'm sure there's a simple explanation but I can't find it- Looking through the GWT avg position data v SEOMoz ranking data and Market Samurai data there is a large discrepancy. For one term that we hold #1, and have held for a month or two GWTis showing that the avg position is 180 (and down 30). Any reason you know of why the GWT avg position data would be so out of whack with our SERP's and other data? Thanks.
Moz Pro | | MrPaulB0