Why does this website rank so well?
-
We've just taken on a new client who wants to rank well for 'Emergency dentist' related keywords in the London area and they have identified a website that they would like to compete with rankings wise.
I've done a backlink analysis with Open Site explorer and it says that the domain only has 2 inbound links? I've also done a who-is lookup and the domain was only registered in December 2012.
Any idea why it is ranking so well for 'emergency dentist' 'emergency dentists' 'emergency dentist london' 'dental emergencies' (when searched for in the london area)
thanks in advance for any help
Marcus
-
Makes me want to re-train as a dentist in London, that's crazy and I'm speaking as a person who chipped their tooth today! As Jesse says.... go!
-
Hi Marcus,
Looking at majestic SEO, it is showing that they have received links in May from Yell.com which are sponsored listings. These links are followed and hold a pagerank of 4. This could potentially be why they are doing so well with only a few domains.
There could also be other factors, but just my two cents!
-
After glancing through the SERPs I would say it's because there isn't a ton of competition.
Honestly if I were you I'd be excited about this. If the site you're optimizing for is built correctly and the content is fresh and exciting you're going to be ranking high for these terms in no time!
Forget about what they are doing and focus on what you can do. Build a strong SEM campaign and go bury these guys!
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About porn sites and ranking
Hello, I'm thinking to extend my website into porn. At the moment there is no pornography on it, although we do talk about sex related topics and products (from dating to tutorials, to toys etc.) Would it be dangerous to keep the porn section on the same domain as the rest? Would this negatively affect my non-porn content as Googlebot would "flag" my website as being pornographic (although only a few pages would be)? Or simply Googlebot would leave the current non-porn pages ranking as they are now, just fine, and plus it would rank the porn pages if they "deserve" to? I hope my question is clear. I don't want to create a subdomain.
Algorithm Updates | | fabx0 -
Redirecting acquired website: DNS or 301?
Hi all, We have taken down some infringing websites and acquired them, so far we made around 40 websites. We are using DNS to land on our website from the acquired. But I've see that recently that DNS is not a redirect and we must 301 redirect from the old site to the new site. Also there is a potential harm in employing DNS method due to the duplicate content that will harm SERP performance severely. Which is the best way? DNS or 301 redirect? Thanks
Algorithm Updates | | vtmoz0 -
Best place to employ "branded" related keywords to gain SEO benefits and rank for "non branded" keywords?
Hi all, I want to put this question straight with an example rather than confusing with a scenario. If there is company called "vertigo", a tiles manufacturer. There are many search queries with thousands of searches like "vertigo tiles life", "vertigo tiles for garden", "vertigo tiles dealers", "vertigo tiles for kitchen", etc....These kind of pages will eventually have tendency to rank for non-branded keywords like "tiles for garden", "tiles for kitchen", etc. So where to employ these kind of help/info pages? Main website or sub-domain? Is it Okay to have these pages on sub-domain and traffic getting diverted to sub domain? What if the same pages are on main website? Will main website have ranking improvement for non branded keywords because of employing the landing pages with related topics? Thanks
Algorithm Updates | | vtmoz0 -
Google ranking impact: Returning visitor vs New visitor
Hi all, If a website's traffic increase in "New visitors"; will this impact rankings? Do the website overall traffic affect rankings? How much this is related with ranking improvement for main keywords? Just because thousands of visits increased for website, will it count as a strong ranking improvement signal? Thanks
Algorithm Updates | | vtmoz0 -
Searching for Compelling Hard Data on why B2B Websites Should Be Responsive
I am being asked to provide hard data in support the migration to a responsive website for a large B2B website. I have searched for any case studies showing before/after comparisons - no luck. I can easily show: Current data on desktop vs mobile visitors, their bounce rate, pages per visit, etc. Google Analytics Benchmark data - really compelling stuff there! In the past year, 100K visitors have come to the site from mobile devices. GWMTs shows the client not receiving mobile impressions for important keywords, All the close competitors have gone responsive. In APAC regions, mobile is more widely used than in the USA. BUT, I can’t show that making this expensive and time-consuming transition will result in more revenue. The client is a financial services software company, with a 2-3 year sales cycle. Has anyone seen data to support this transition? Thanks everyone! Have a great long weekend.
Algorithm Updates | | RosemaryB0 -
Traffic, CTR AND AdSense eCPM Down ... Keyword Rankings Unchanged
Since the last week in March, one of our sites with ~ 1 million high quality page-views per month has had a 25% drop in traffic, CTR drop from 4% to 3%, and AdSense eCPM has dropped from $8 to $5 ... however, all of our keyword rankings have remained unchanged. Also, it is an extremely consistent niche with no drop in relevant searches ... The only thing that we KNOW for sure has changed is the removal of the separator and indentation from the Google search ads to our #1 ranking positions. Could such a simple alteration in the Google search results UI have such a significant impact on our numbers? Is anyone else experiencing a similar revenue drop without a rankings drop in the past two weeks? Besides punching up the titles to make our search results more appealing to users, is there really anything that can be done about Googles new paid results placement? Your thoughts and suggestions are invited. Thanks guys and gals 😉
Algorithm Updates | | Humanovation0 -
Measuring Author Rank
It's pretty clear that "AuthorRank" is going to be a big thing for SEO. Although the main principles seem to be pretty straightforward (http://www.seomoz.org/blog/authorship-google-plus-link-building) what I'm less clear about is how we can start to think about author influence as a measurable metric. Webmaster tools gives us Author Stats as an impact on the site's impressions/CTR, but how do we measure the influence of an individual author? Are those factors even defined? Will we get to a stage where authors can be given a Klout-like score for Google Authorship? If not that, how will it look? This will be a HUGE question to solve for future content development strategies, and is something I'm thinking a lot about right now. Best, Matt.
Algorithm Updates | | MattBarker3 -
Changing Wordpress Permalink Structure, 301s, and Possibility of Rank Loss?
I have to change the permalink structure in wordpress, as using /%postname%/ in conjunction with a couple thousand pages triggers verbose rewrite rules, which further triggers about 5,000 requests per page load. The permalink structure must change as wordpress development probably won't change this in the near future. Now, changing the permalink structure worries me quite a bit, as about 25% of my traffic is attributed to my blog posts -- the rest is covered through CMS-like-use of pages (75%). blog posts will change permalink/url structure, pages won't The website is very respected in my niche and has quite a few links going to most of my posts and pages, as well as the homepage I've noticed in the last year that anything I post starts ranking on page 1 of Google for very competitive kws in 1-3 days, often with top 3 rankings PR4 / decent Alexa / Moz ranks not too shabby either / quality content / decent social media linking (mainly Facebook) / no penalties I provided the factors as to not gloat, but rather to get the best answer from those who have fairly established websites and perhaps had to change their URLs and noticed some or no changes to their rankings. How long of a hit am I going to take / how much my posts might drop down in SERPs if I change the permalink structure, properly 301 them, and implement all changes in one swoop? Info for WordPress users Benefits of changing the permalink structure to /%post_id%/%postname%/ -- for example -- include: way faster load times, not having 5,000 requests per page load, avoiding verbose rewrite rules trigger, finally modify the site without worrying about crashing the website and using a local server to make changes on thousands of pages (the database backups, the ritual of changing the settings in the local database, changing the post/page, saving the local database, loading the locally saved db on live server, and crossing fingers and pray it works -- just takes so darn long.) Ahh..yes, huge time saver. ** this issue occurs when using WP as a CMS with several hundred pages + and using the /%postname%/ or /%category%//%postname%/ or /somethingstatic/%postname%/ -- IF USING the date based way /%year%/%postname%/ or /%post_id%/%postname%/ you should be fine.
Algorithm Updates | | pepsimoz0