The best SEO practice for a .hk domain
-
We are currently working on a project which involves 3 separate .com domains in relation to a UK company selling/renting residential, commercial and investment properties within the UK.
We are now working on producing a .hk site for the overseas customers.
Can anyone advise what the best practice is for a .hk domain and where best to start? Should the domain be hosted in that geographical location for example?
We are relatively new to this so any advise would be greatly appreciated.
-
With the .hk top level domain you'll have enough of an indicator to get localized boost so you could continue to maintain hosting in a different location. A few things to check in to:
1. Localized load times. Do HK customers experience slow or speedy load times of the site?
2. Customer privacy. Is the hosting in a country that matches up well with HK (or UK) laws on privacy?
3. Localized conversion rates. Does having a site with the HK extension help or hinder conversions?Most of the other best practices when it comes to domains are going to be pretty universal and similar to what you've done with your others I'm guessing.
-
All things being equal, a domain hosted in a local country should rank higher in a Google search from that country.
Your first consideration would be determining where your customer base is located. Specifically, the customers who are most likely to reach you through a search engine.
TLD, Hosting location and site language are the three considerations which come to mind for a site. The only other factor to consider would be any local customs or culture differences.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce Product Page Optimization & International SEO
Hello, I'm working on our website SEO optimization. We have a thousands of products pages with different structures for the languages (arg) and very depth folder path .com/[folder]/[folder]/[folder]/product1.hmtl So now I have the happiness of working on the optimization of the website with themajor risk of impacting all current ranking. But anyway, here are a few questions I have on the way. Part 1 - International URL Our websites target people per country and languages. We do not have shops per countries (not enough resources_) but we try to get at least website per languages. What could be the best option?_ Url Parameters +hreflang So we save one folder less and the proper setup. But I'm just scared it's gonna be too messy for Google URL:.com/product1**?lang=fr** Product page:link rel="alternate" hreflang="en" href=".com/product1" / Language folder + hreflang one folder more but clearer structure URL:.com**/fr/**product1 **Product **page:****link rel="alternate" hreflang="en" href=".com/product1" / Part 2 - Product URL Our website is structure per categories so the product comes after. However, I've seen a lot of websites recently removing the categories to save folders space. What should be the most efficient option? Category folder It's obviously a good practice but this + the language folder makes already 2 folders URL:.com/categoryA/product1-{targetedKW} {targetedKW} = cheap product, best price or else All in url I've never done it but it somehow makes sense URL:.com/categoryA-product1-{targetedKW} Part 3 - Keyword stuffing As I'd like to get most of it automatically done, what could be the best places to add a few KW. **Markups:**All the ones we can **Meta Descriptions:**optimize one for Google + one for twitter + one for facebook Longer to do but then from google shopping and other automatic links, we could have the perfect or, at least, best description possible **All other option:**Reuse our product name + {targetter KW1 KW2 ...} Product description_ex: content_ Buttons (click to buy)ex: button title="Buy product_name cheap" alt="Purchase product_name"Buy Product name/button Images:same than above Meta:Titles and meta description Hn
International SEO | | omnyex0 -
Best way to improve USA rankings on .co.uk domain?
I have a client with a .co.uk domain. They currently rank #1 in 13 our of 14 keywords for UK. They rank #1 for the majority of the terms in the USA but want to improve on them. What would be the best route?
International SEO | | TomKelly0 -
Help with .asia domain extension
hi there i m planning to buy a domain with .asia extension. I want to know ....values of these tlds regarding seo.did i chose wrong tlds?? purely targeting emd traffic. One of my site with .biz for a emd in "biz op" ranked less than 2 weeks ..now i have 200-300 traffic daily. i asked here because of i have no experience with .asia extension. 1.can i target the audience demographically with these .asia for u.s. , u.k .or brazil. 2. these extension can be good for seo ? can i ranked high in serp for low ocmpetition terms any suggestion or idea & tips for me??? thanks in advances.
International SEO | | ranktrack0 -
Working with country specific domain names vs. staying with .com
I've recently inherited a client that has a country specific domain for Canada (.ca) but there is also a US branch for the company at the .com address. They have a direct competitor that operates also in the U.S. and Canada that has decided to operate entirely under the .com address and re-direct all .ca traffic to their .com address. When I compare the link analysis data for both the .ca, .com, and competitors site, I'm finding there is a huge difference between the .ca site and the competitors site, but not a huge difference between the .com site and the competitors site. For example, the domain authorities are as follows: myclient.ca (Canadian branch) - 22 myclient.com (US branch) - 46 competitor.com - 53 When I do a brand search for my client in Canada, the Canadian branch website shows up first, but the American one is second. At this point, would it be better for my client to consolidate the two branches into the .com address and focus on increasing external followed links to the .com website? Or, is there merit in continuing to create a separate inbound link strategy for the .ca site? Thanks.
International SEO | | modernmusings0 -
SEO rates in Brazil
This question is for SEOs working in Brazil (please feel perfectly free to reply in Portuguese). I am an independent Local Search consultant living and working in France and would like to get an approximate idea of the range of SEO rates charged in Brazil by independent SEOs. As is the case in any country, I'm sure that rates vary significantly in Brazil. My goal is simply to get an idea of that range. Thanks very much. Ken Fagan (www.kenfagan.com)
International SEO | | Mindful0 -
Good or Bad? - buying a .com domain name that is already branded under a different county code like .nl but a different business model completely
For example - www.example.com (I purchase) and www.example.nl (is in use and well optimized but a different business model) Seeing that this business (example.com) will be based here in the USA and theirs (example.nl) is in the Netherlands and they are both completely different models, is this ok? They are well optimized for the name and it will be a little bit of a challenge to outdo them here in the US as far as the name goes, but the name is really good and the client wants it!
International SEO | | Cyclone1 -
What is the best SEO site structure for multi country targeting?
Hi There, We are an online retailer with four (and soon to be five) distinct geographic target markets (we have physical operations in both the UK and New Zealand). We currently target these markets like this: United Kingdom (www.natureshop.co.uk) New Zealand (www.natureshop.co.nz) Australia (www.natureshop.com/au) - using a google web master tools geo targeted folder United States (www.natureshop.com) - using google web master tools geo targeted domain Germany (www.natureshop.de) - in german and yet to be launched as full site We have various issues we want to address. The key one is this: our www.natureshop.co.uk website was adversely affected by the panda update on April 12. We had some external seo firms work on this site for us and unfortunately the links they gained for us were very low quality, from sometimes spammy sites and also "keyword" packed with very littlle anchor text variation. Our other websites (the .co.nz and .com) moved up after the updates so I can only assume our external seo consultants were responsible for this. I have since managed to get them to remove around 70% of these links and we have bought all seo efforts back in house again. I have also worked to improve the quality of our content on this site and I have 404'ed the six worst affected pages (the ones that had far too many single phrase anchor text links coming into them). We have however not budged much in our rankings (we have made some small gains but not a lot). Our other weakness's are not the fastest page load times and some "thin" content. We are on the cusp (around 4 weeks away) of deploying a brand new platform using asp.net MVP with N2 and this looks like it will address our page load speed issues. We also have been working hard on our content building and I believe we will address that as well with this release. Sorry for the long build up, however I felt some background was needed to get to my questions. My questions are: Do you think we are best to proceed with trying to get our www.natureshop.co.uk website out of the panda trap or should we consider deploying a new version of the site on www.natureshop.com/uk/ (geo targeted to the UK)? If we are to do this should we do the same for New Zealand and Germany and redirect the existing domains to the new geo targeted folders? If we do this should we redirect the natureshop.co.uk pages to the new www.natureshop.com/uk/ pages or will this simply pass on the panda "penalty". Will this model build stronger authority on the .com domain that benefit all of the geo targeted sub folders or does it not work this way? Finally can we deploy the same pages and content on the different geo targeted sub folders (with some subtle regional variations of spelling and language) or will this result in a duplicate content penalty? Thank you very much in advance to all of you and I apologise for the length and complexity of the question. Kind Regards
International SEO | | ConradC
Conrad Cranfield
Founder: Nature Shop Ltd0 -
Australia specific SEO tips?
For those who are conducting SEO here in Australia: A lot of the info I read, and there is a lot, is generally from the States or UK it seems. Are there any things in particular I should look out for when doing SEO in Australia? Are there any SEO tips that are particular to Australia only? What directories are a must in Australia?
International SEO | | iSenseWebSolutions0