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Hotel Multi country targeting + Google Local + TLDs => "MesSEO"
Hi guys, I own a guesthouse which is facing a messy structural problem in its own web presence: Portuguese: www.residencia-aeminium-coimbra.com.pt English: www.residencia-aeminium-coimbra.com Spanish: www.residencia-aeminium-coimbra.com/espanol Looking for success in the long term, a few years ago, we decided to host 3 TLDs: 1 for global international english, 1 for local portuguese and 1 for the main foreign market Spain (we already redirected it to a subfolder in the .com in the meanwhile). We tried to promote each one of these in their targeted markets - mainly the .com got back-links links and authority. With time, google local appeared and changed the face of google accommodation rankings. Google local are now the top results for most searches, even outside the country, and I came to the conclusion that the TLD assets were now a problem. For instance, I can only add 1 domain to google local..what language should this be? It is the same for most social media presence..How should international markets be targeted in a local page? Since TLDs do not seem to be an advantage right now, I am thinking we should be moving to a single domain and use a folder structure so we can use it everywhere. Questions: 1. In terms of structure (TLD or Folder) and multi-lingual targeting what is the current best practice for hotels that show in local results but promote internationally? 2. What language should I point google local results to? And our Facebook page, etc? 3. If I move things around to a folder structure, what domain should I use? the .com is in english and has the most authority and links according to opensiteexplorer the .com.pt is in portuguese, our local language and our main market (but only 35% share) should I create a new domain ".pt"? 4. I don't think that geo-targeting the languages is worth it in this case, what do you think? Kind Regards
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Same website in different countries, best practices for SEO?
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What’s the best way to convert ccTLD to global TLD?
We started out as a Canadian site targeting Canadian users. Now our site http://iCraft.ca has a lot of international buyers and sellers and .ca TLD doesn’t make sense anymore, as we are not performing well on Google.com We are doing a complete site redesign right now, which will address a lot of coding and content specific issues, but we suspect .ca domain will always hold us back in achieving good positions on Google.com. Since Google doesn’t allow ccTLDs to set geo-targeting, what are our options? a) Migrating to a brand new .com site and setting up 301 redirects for all links from iCraft.ca. Would we lose all rankings in this example and pretty much start building them from scratch? Or would PR be transferred page by page from one domain to another through 301 redirects? b) Setup a separate .com site with mirrored content to target global audience and keep .ca site to target Canada. Not sure if splitting PR for the same pages between 2 sites is a good idea. Also, how would you address duplicate content properly in our situation?
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Outsourcing development to external agencies
We are a large charitable organisation which has not paid too much attention to SEO guidelines in the past and as such have a number of websites that have been built by external development agencies. The question that we would like to ask is how this is affecting our SEO. The sites that have been built previously have been created on subdomains and we know that this is an issue. Subdomains are considered separate sites by the Search Engines and not all equity is passed from the subdomains to our main sites, especially as our internal link structure is poorly constructed. However if we had put the sites under our main website URL in subfolders would we still be reducing our page rank and link equity as the pages are hosted by the companies that built them often in a different programming language (Open Source rather than Enterprise) and sometimes in a different country. One company that we asked to build pages for us recently said that it was no problem with SEO because they would put the content in an iFrame to one of our main domain URL in a subfolder but I know that iFrames pass all link equity to the company where the site is actually located/hosted. What are the brilliant SEOMOZs communities thoughts on this? Thanks very much. EDIT - 1100hrs. Thanks to all the responses so far, but we've not quite got to the root of the issue - sorry it's probably the way I've phrased the question. Essentially we host our own website but our internal team does not have the resource to build all the functionality required by the business. So if we need a platform that manages our events or a platform that manages our community it has to be built externally then integrated into our existing structure as it would cost too much / take too long / potentially don' t have the expertise to do internally. External companies tend to have the best functionality but then we are directing our visitors to their sites. So we are asking them to integrate their sites into ours for an extra fee but what we are trying to find out is whether or not this is worth it in terms of search equity for our site if we only lose visitors once they have arrived at our site and are then directed off...?
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