Should i put an introduction on my site for better seo

[ClaireH-184886]

Hi, my site is www.in2town.co.uk and we have been having serious problems with our site since our upgrade.

Before the upgrade, our site was on the first page of google for many years and most of them we were in the top three, now however since the upgrade of our site we have had serious problems.

The main keyword for our site was lifestyle magazine, but now after checking this keyword we are now on page 12, this has gone down over the past couple of days.

we had an introduction and information about our magazine on the home page, trying to rank for the keyword lifestyle magazine, we were jumping from page nine to six to ten, we took the intro off as a developer said that we had done enough to rank well for the keyword without putting any text with the keyword on our site, but since taking it off, we have dropped down more in the rankings.

I would love to hear from people on their thoughts on this and if we should put back the intro at the top or where they feel we should put it and should we put about the magazine at the bottom.

I was always taught, if you want to rank well for a keyword then as well as doing all the linking, you also need to make sure you optimize the page with the keyword

looking forward to hearing your thoughts on this

[ClaireH-184886]

i will do and thanks

[JakubMovic]

yup, but at the moment we don't have enough data to say something more...

Let me know if you find out anything.

[ClaireH-184886]

hi, thanks for that. it just seems strange that the site has always done well and then some of our important keywords has dropped out of the top 50

[JakubMovic]

Sometimes rankings disappear for a whole month to come back on the same place or even better. There are many possibilities.

Compare this http://moz.com/google-algorithm-change to you Google Analytics data.

[ClaireH-184886]

a possibility but cannot see google doing that much damage, but i could be wrong

[JakubMovic]

Maybe check if the upgrade didn't take place at the same time as the Google algorithm update. Maybe not the website upgrade caused the rankings drop.

[ClaireH-184886]

The site has had a complete overhaul, we had it completed in May of this year.  I had some information about the magazine on the home page but as soon as i took it off as it was looking unprofessional we dropped by a few pages.

[ClaireH-184886]

thanks for this, will have a read

[WhoWuddaThunk]

How much did you change the layout of your homepage?  Google has specific aspects that look at the layout of pages, mostly looking at the placement and density of ads.  You could be feeling some ill effects from that.

You have your keywords in the most important places, so having a paragraph about the magazine would only make a small difference.  When did you launch your new site, and when did you notice the drop in rankings?

[SEMServices]

Read this http://moz.com/blog/whiteboard-friday-the-seo-fundamentals-pyramid

My suggestion was if you have time and interest, plan yourself and then assign the work to someone

http://moz.com/learn/seo/internal-link

[ClaireH-184886]

thanks for this, not sure how to do a seo pyramid but will take action with the footer

[SEMServices]

1. Create SEO Pyramid for the keyword Lifestyle Magazine with a bunch of related articles already you have in your website.

2. Create Footer with the Top keywords that are already ranking well in the search and link them to your pages.