Getting over that DA hump...
-
Hi All,
I have a client with a sizeable international manufacturing operation who we've managed to get up to a DA of 40 over time. However, things seem to have levelled out, and I'm not sure how to mix it up to get the numbers back on the rise.
We create regular blog and social content, run press releases bi-weekly, optimize on-page content and stay on top of all technical issues. What else can we do??
Any suggestions are greatly appreciated, Thanks.
-
I would suggest utilizing larger content marketing campaigns geared at the industry / vertical authorities.
At the same time, be careful to place too much weight on DA as a metric of concern. DA is a result of high level link and content strategies.
It is great for comparative purposes, and serves as a fantastic benchmark, but search revenue, CRO, acquisition and retention for your your audience is probably more important.
-
Keep in mind that DA is closer to logarithmic than linear.
It takes 10x as much work to move the needle from 40 to 50 as it did to move the needle from 30 to 40.
So, you said things seem to have "levelled out"..... Sir, the pitch has become awfully steeper and when you hit 60 the pitch becomes desperate and overhanging.
-
Could you detail this process a bit more?
-
David,
If you're not already, perhaps incorporate stakeholders and vertically aligned entities into your content process. By interviewing, featuring, and providing useful reasons for them, you have a good shot at building both goodwill and quality inbound inks, the latter being crucial to getting over the hump.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Benefit of getting more then one link from a site?
Hi Guys, Is there any benefit (purely for SEO - link building) to getting more than one link from a domain if you already have 1? From my understanding, even if you had 100 links from a domain, that really counts as 1 for link authority. So from this, i don't see much point in getting more then 1 link. Is this a right assumption? Cheers.
Intermediate & Advanced SEO | | wozniak650 -
How i get link to my website
hi i'm very new in seo want to have links to my website:www.warningbroker.com how i can get links to my website?
Intermediate & Advanced SEO | | marketing660 -
DA vs Relevancy - Trade Off Question
Hey Guys We all know that relevancy largely trumps DA nowadays. What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site... For example, sites with DA of 100 we probably want backlinks from. So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts... Obviously you would still be building relevant links too, developing content to do so and all that good stuff. I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links 🙂 Thanks
Intermediate & Advanced SEO | | GTAMP0 -
How can a recruitment company get 'credit' from Google when syndicating job posts?
I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content? The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it. Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it. A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon! Any thoughts?
Intermediate & Advanced SEO | | Mark_Reynolds0 -
Across the board drops in DA
Hi, has anyone noticed across the board drops in DA in specific industries lately? If you're tracking 5 companies in one industry it seems odd that all five would drop 2-3 DA points all at once don't you think? Just peculiar I think and would love some insight if there is some to be had / shared.
Intermediate & Advanced SEO | | wearehappymedia0 -
"Jump to" Links in Google, how do you get them?
I have just seen yoast.com results in Google and noticed that nearly all the indexed pages show a "Jump to" link So instead of showing the full URL under the title tag, it shows these type of links yoast.com › SEO
Intermediate & Advanced SEO | | JohnPeters
yoast.com › Social Media
yoast.com › Analytics With the SEO, Social Media and Analytics all being clickable. How has he achieved this? And is it something to try and incorporate in my sites?0 -
PA and DA
Over the past couple of monthly updates I have notice both coming down a bit even though nothing has changed that should affect them. Anyone else notice this? Perhaps it is attributable to better metrics?
Intermediate & Advanced SEO | | casper4340