Getting a Home Page to Rank

[Travis-W]

Hi Mozzers,

My question specifically has to do with optimizing a home page for specific keywords, but still keeping the design clean and not cluttered.
How do you guys prefer to go about it?

Currently our home page only really gets traffic for branded keywords (though we do have some rankings for real keywords showing in GWT which I can't really explain).

I know how to write content for specific long-tail keywords, but we want to keep our homepage very clean, not filled with gobs of text.

Right now my main plan is to display content under a "Read More.." button.
What do you pros suggest?

Thanks!

[Travis-W]

Thanks Vadim, that does help.  I'm thinking the accordion may not be the best for my site, but I will look into other hide-until-clicked-to-reveal snippets.

[vmialik]

There is a way to display a lot of content (assuming its great relevant content) but not all at once:

http://jqueryui.com/accordion/ accordion and similar hide-until-clicked-to-reveal features will allow for clean design and allowing you to add great content.

Btw jquery is by no means the only way of making this happen there are different code snippets or even frameworks and shortcodes if you are using a content management system to make this happen

Let me know if this helps