Being Outranked But Don't Know Why!
-
My client, Comprehensive OBGYN of the Palm Beaches, is being outranked by two sites that have lower DA/PA and seemingly inferior on-page work for the term "palm beach obgyn". https://www.google.com/search?q=palm+beach+obgyn&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
Our site is comprehensiveobgyn.net
The two sites beating us are "obgynpalmbeach.com" and "obgynspb.com"
My only thought is the exact match domain factor may be coming into play a bit, but It doesn't seem like it should make THIS much of a difference.
Any thoughts?
-
Thanks Ricky,
Another couple of things you should consider given the issues you face (and clean up the multiple Places listings first) are to set up a couple of sub-directory location pages and contact pages. So, list Loxahatchee on your Places/G+, but then set up a West Palm page and contact page, a Palm Beach Page and contact page, etc. for those areas you want to draw patients from. On those pages optimize the content for those locations and state you server "the area." Also consider schema or other markup for Place. As to title tags, Jesse is right that they actually are relevant - they are just not relevant alone - and if you can have the location in the url (sub directory) and in the Title tags and H1's, you are on your way.
Good Luck to you. -
Thank for the insights Robert! The practice is actually on the corner of three cities (royal palm, wellington and loxahatchee). Unfortunately our address is technically in Loxahatchee (the city we least care to rank for). Turns out there were also multiple Google Places listings created so I KNOW that is causing us problems as well.
Great tips! I knew from my research as well that it had almost nothing to do with the title tags.
-
Ricky,
You have issues. OK, I will give you the short version of why you are ranked below two OB/Gyn clinics that happen to be in Palm Beach Gardens and West Palm Beach (obgynpalmbeach.com) and (obgynspb.com) and, sorry Jesse it is not the title tags. You are located in Loxahatchee according to your website contact page and in Wellington Florida according to your Our Practice page and your Services main page.
You have no map API and use a simple image. Your driving directions goes to Bing maps and it shows your location as Loxahatchee Groves, Fl. (Yes, I know, it is in Palm Beach County). What I find interesting is that in the 3 pack there is actually a physician from Wellington, Fl. but she is consistent with Wellington.
So, you don't rank for the term ahead of others who are actually there in the eyes of Google. Your NAP is inconsistent and it is affecting more than Local and in an OB/Gyn practice - it is local. Even though you have used Obgyn and Palm Beach in some of your content and H1's, it is Palm Beach is not in your urls, etc. So, the reality is that you really are lucky to be ranking there given all that is working against you.
If you clean all of that up, I think even with Loxahatchee as an address, you could rank ahead of them. (I had a business in Miami for years and I think Google gets it.) You are just confusing the bots. I would definitely put in the API map, clean up NAP, URL's etc.
Let us know how it goes,
Best,Robert
-
Quickly, my first thought is try shortening up your Title tag. Play with that a bit. I think you could do better. Notice what the other two title tags are beating you with.. Play around..
But what will definitely win you over is this - SEO! Build some content, gain some links, keep 'em relevant and you'll succeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has discovered a URL but won't index it?
Hey all, have a really strange situation I've never encountered before. I launched a new website about 2 months ago. It took an awfully long time to get index, probably 3 weeks. When it did, only the homepage was indexed. I completed the site, all it's pages, made and submitted a sitemap...all about a month ago. The coverage report shows that Google has discovered the URL's but not indexed them. Weirdly, 3 of the pages ARE indexed, but the rest are not. So I have 42 URL's in the coverage report listed as "Excluded" and 39 say "Discovered- currently not indexed." When I inspect any of these URL's, it says "this page is not in the index, but not because of an error." They are listed as crawled - currently not indexed or discovered - currently not indexed. But 3 of them are, and I updated those pages, and now those changes are reflected in Google's index. I have no idea how those 3 made it in while others didn't, or why the crawler came back and indexed the changes but continues to leave the others out. Has anyone seen this before and know what to do?
Intermediate & Advanced SEO | | DanDeceuster0 -
Category Page Outranks Homepage
I have an online party store and when I search for broad industry terms: (party supplies & party decorations) I notice that one of my category pages outranks the homepage. The homepage's Page Authority is better and more external links pointing to the homepage. Is there s technical SEO problem? Why would a category page outrank the homepage?
Intermediate & Advanced SEO | | PartyStore0 -
Website with only a portion being 'mobile friendly' -- what to tell Google?
I have a website for desktop that does a lot of things, and have converted part of it do show pages in a mobile friendly format based on the users device. Not responsive design, but actual diff code with different formatting by mobile vs desktop--but each still share the same page url name. Google allows this approach. The mobile-friendly part of the site is not as extensive as desktop, so there are pages that apply to the desktop but not for mobile. So the functionality is limited some for mobile devices, and therefore some pages should only be indexed for desktop users. How should that page be handled for Google crawlers? If it is given a 404 not found for their mobile bot will Google properly still crawl it for the desktop, or will Google see that the url was flagged as 'not found' and not crawl it for the desktop? I asked a similar question yest, but it was not stated clearly. Thanks,Ted
Intermediate & Advanced SEO | | friendoffood0 -
Wondering why PR hasn't increased?
Hi there, I’ve been working on a website for about 6 months now and the page rank still remains at 0 - Google Page Rank. Fresh content has been created across the majority of the site, blog implemented, titles and meta’s, schema.org, we've built some good links etc. There are a lot of 404’errors but a lot of this is to do with stocking issues, products being sold/taken down and new products being put up. Do you think this is the major reason the page rank is not moving – but 404’s are a regular occurrence on a lot of E-Commerce sites. Also, the server went off line on two occasions(obviously Google frowns upon this) but in general server is grand. Also when we started working on the website it wasn't in the best of shape DA: 11, now it's DA:17. I know still not great but moving in the right direction. Just wondering yer thoughts on the PR?
Intermediate & Advanced SEO | | niamhomahony0 -
Mystery 404's
I have a large number of 404's that all have a similar structure: www.kempruge.com/example/kemprugelaw. kemprugelaw keeps getting stuck on the end of url's. While I created www.kempruge.com/example/ I never created the www.kempruge.com/example/kemprugelaw page or edited permalinks to have kemprugelaw at the end of the url. Any idea how this happens? And what I can do to make it stop? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Advice on outranking Amazon and other big names in eCommerce
I have a client that is targeting some product related keywords. They are on page one for them but Amazon, OfficeMax and Staples are ranking in the top 3 spots for this specific product. Before I start targeting completely different words, do you have any advice on how to tackle big name eCommerce sites who are ranking higher than you. Thank you!
Intermediate & Advanced SEO | | TheOceanAgency0 -
Preferred domain can't set in Web master Tool
I have put my domain name as xxxxxtours.com without www in web master tool. i have redirect to www version using htaccess file .So I wanna put Preferred domain "Display urls as www.xxxxtours.com .When trying it give error as attached image.but i have verified site the .waiting for expert help . Ar5qx.png
Intermediate & Advanced SEO | | innofidelity0 -
Why isn't link velocity in the 2011 Ranking Factors?
How come there's no reference to link velocity in the Search Ranking Factors, 2011 or prior? We know that we have to continue building links for a client even if they're already doing well, not just because of the competition nipping at their heels but because if we stop they slip down anyway, so we know that stopping link building will often times have an adverse effect... meaning link velocity right? So how come there's no mention of it? Just curious 🙂
Intermediate & Advanced SEO | | SteveOllington0