Other than the homepage, what other pages need linkbuilding TLC?
-
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
-
No problem, Jessica! Glad you found the information helpful.
One last point. Depending on your site design, you may have an opportunity to pass some of your home page's ranking power to your most important landing pages by linking to them from the home page. For example, we have persistent links on our home page to our top 10 games, games that convert new visitors very well, and game genres. While part of this is user experience oriented, a lot of it is also to pass on the home page's ranking power to those pages we want to rank well on the SERPs.
The links on your home page shouldn't be random. Think strategically about what you link to from your home page.
-
Why can't I double thumb-up this?! haha - thanks, Ryan. I appreciate the step-by-step advice.
-
Good point with the percentages! Thanks, Mike.
-
The pages that need links are the pages that drive (or should drive) value for your business.
Take a look at the keywords your are building content for. Hopefully you can rank those keywords based on the revenue potential. Next, look at where the best pages for each keyword are currently ranking. Finally, ascertain the overall competitive landscape for those keywords.
What you are looking for is high revenue potential + low rankings + reasonable competitive landscape. Build links into those pages.
Furthermore, is it possible your other pages aren't ranking well because they are not properly optimized for the keywords you want them to rank for? Have you surveyed the content on the page, the URL structure, the title tag, etc.?
-
If you want the other pages to rank for the keywords they were optimized (on-page) for then you will need to do some external link building to each of the other pages (with appropriate anchor text for each).
When I've looked at the link profile of other sites and compared the number of external links that point to the home page vs internal pages, it looks like about 40-70% of external links point to the home page. Meaning, 30-60% of a site's links point to its sub-pages. Sometimes this is because the sub-pages have awesome content that people have chosen to link to, and other times it's because the webmaster has done standard link building exercises for the important sub-pages (guest blogging, article marketing, etc) that she/he wants to rank in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
My website Moz Page Authority
My website is Best Comedy Tickets. The current homepage has a Page Authority is 41, mR : 4:53 and Domain Authority is 31. However all my sub pages are basically non existent. All the other pages on the site are a Page Authority of 1, mR : 0.00. Why is this and how do I increase this ? Are there any tips or tricks to increase subpages ? I appreciate all the feed back and am grateful for any tips or helpful advice.
Link Building | | JosephSantiagoNYC0 -
Links to deep pages good for Homepage ranking?
Hello Moz community. My question today is: if I got great backlinks with anchor text "abc" coming to a deep resource page in my site, will these links help my homepage rank for keyword "xyz"? In other words, are all links (regarless of anchor text) coming to a site helpful for the homepage to rank for its main keyword? Thanks.
Link Building | | EduardoRuiz0 -
Removing a link to a 404 page
Hi guys, If I found a low quality or spam link pointing to my site, but the link points to a 404, 500, etc (inaccessible, error page), Should I bother asking him to remove the link? Thanks
Link Building | | WizardOfMoz0 -
Advice needed on making some pages more relevant...
Hello - and sorry to bother you all. I am learning on my feet with SEO, but gradually getting there. I have started a directory for musical instruments and need to make the profile pages for dealers as relevant as possible (their instruments are doing well, but profile views less so). The following link is an example. http://www.amati.com/music-shops/dealers/dealer/turner-violins.html all of them can be found here: http://www.amati.com/music-shops/dealers/page-1.html We are putting in a search box to help with functionality, but if any one can give me an idea how to make these profiles super then I would be enormously grateful! Best wishes, James
Link Building | | bucky1010 -
Article Backlinks To Product Pages
I am writing a number of 500 word articles and have read that Top 10 lists are becoming more and more popular on the web. So my thoughts are to write an article about the the 'Top 10 Mens Grooming Products 2013' for example. My questions is - do I post this article on my own website with the 10 links to the product pages using the product name as 'anchor text', or post the article to somewhere like Squidoo containing the links to my product pages. Which strategy has more SEO value?
Link Building | | Ubique0 -
I need help finding a link building professional
I understand that some may respond to this question advising that we should concentrate on building good quality content, and eventually the links will come. And I do agree. The problem is that while we are implementing a content strategy and we're absolutely focused on creating unique, quality content for our audience, we're also a brand new business with a current grand total of (wait for it...) - 4 back-links! So while we're devoting our efforts to create the most engaging content we can, we need to find someone that can help us build our back-link profile and help to promote our brand and content in the most legitimate way possible. Obviously typing "SEO" into Google is not necessarily the most effective way to find the right person for the job and I'm a bit apprehensive about posting ads on eLance, oDesk, etc Does anyone have any idea how we can find someone smart and highly experienced that understands the importance of doing this right? We are Australian based but they don't have to be local. Thanks in advance. Stu
Link Building | | stuart_h_19780 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0