Other than the homepage, what other pages need linkbuilding TLC?
-
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
-
No problem, Jessica! Glad you found the information helpful.
One last point. Depending on your site design, you may have an opportunity to pass some of your home page's ranking power to your most important landing pages by linking to them from the home page. For example, we have persistent links on our home page to our top 10 games, games that convert new visitors very well, and game genres. While part of this is user experience oriented, a lot of it is also to pass on the home page's ranking power to those pages we want to rank well on the SERPs.
The links on your home page shouldn't be random. Think strategically about what you link to from your home page.
-
Why can't I double thumb-up this?! haha - thanks, Ryan. I appreciate the step-by-step advice.
-
Good point with the percentages! Thanks, Mike.
-
The pages that need links are the pages that drive (or should drive) value for your business.
Take a look at the keywords your are building content for. Hopefully you can rank those keywords based on the revenue potential. Next, look at where the best pages for each keyword are currently ranking. Finally, ascertain the overall competitive landscape for those keywords.
What you are looking for is high revenue potential + low rankings + reasonable competitive landscape. Build links into those pages.
Furthermore, is it possible your other pages aren't ranking well because they are not properly optimized for the keywords you want them to rank for? Have you surveyed the content on the page, the URL structure, the title tag, etc.?
-
If you want the other pages to rank for the keywords they were optimized (on-page) for then you will need to do some external link building to each of the other pages (with appropriate anchor text for each).
When I've looked at the link profile of other sites and compared the number of external links that point to the home page vs internal pages, it looks like about 40-70% of external links point to the home page. Meaning, 30-60% of a site's links point to its sub-pages. Sometimes this is because the sub-pages have awesome content that people have chosen to link to, and other times it's because the webmaster has done standard link building exercises for the important sub-pages (guest blogging, article marketing, etc) that she/he wants to rank in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth getting a backlink to a page that will be 301'd?
I have an opportunity to get high value backlinks (from the Emmy's) to a landing page before our new website is live. The backlinks won't be free and they would go live before the website is live. Is it worth spending the money if the landing page will be redirected once the site goes live?
Link Building | | TimThiel0 -
I recently had someone say a resource page is a bad idea. What do you think?
I have a resource page on my website: www.joeborders.com an admin on the google webmaster forum said I should get rid of it. That google might look at it as spammy and gaming the system. Either that or greatly expand on it and make it more complete. I haven't updated it in a while and its far from complete. What do you think? Boot it or grow it?
Link Building | | joebordersmft1 -
400$ to sponsoring an Event page, does it worth the money?
I'm thinking of sponsoring an Event page related to a campaign topic. DOMAIN AUTHORITY
Link Building | | wppseo
49 /100 PAGE AUTHORITY
49 /100 Type of link: Linked Image, with other 30 Followed External Linked Images in the same page.
Page with a very long life. Cost of the sponsorship:
300 Euros
410 US Dollars It is worth?0 -
Internal Links and Page Authority - Best Practices
Hello, Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21? In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link? Page A links to Page B Page A page authority is 18 Page B page authority 21 could this negatively affect my rankings? Thanks
Link Building | | Prime850 -
Should I use the Root domain as a landing page for 2 languages?
Dear Sirs, I am developing a site www.mysite.com , this site has content in spanish www.mysite.com/es and in english www.mysite.com/en I would like to know if for SEO purposes if it would be good to have an enter page (landing page) at the root of the domain www.mysite.com where the users can choose the language, so I can get backlinks from both languages to the home page in this case the enter page. The thing is for spanish I dont see many seo resources so this way I can get links for the homepage www.mysite.com from english and spanish resources. and then focus in each folder language to get links for each one, english link sfor /en and Spanish Links for /es Thanks in advance, David
Link Building | | sellonline1230 -
Getting my crunchbase page to rank in au search engines
Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
Link Building | | adam2012
Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks0 -
SEO value of expired Pages
We run a classified site and after every day there are thousands of ads/pages that get expired which has no use to visitors. What is the best practice to deal with them keeping SEO factor in mind? Should we keep them as they are linking to home page. redirect 301 to existing, 404 to home page or any other practice. Please advise.
Link Building | | razasaeed0