About Us in the Footer
-
For our new site we created a simple navigational footer. The development team wants to put a short "About Us" paragraph with relevant links to our products or services.
I know putting footer links for the search engines is a big no-no, but is this different because it's meant for the users convenience?
This is an image of our unfinished footer: https://www.diigo.com/item/image/3vpdp/jihw Are there any other changes we should implement?
Thanks!
-
Hi Rachel,
If you're planning to put an About Us description with relevant links, with the aim of driving visitors to your product pages, I would recommend you putting it somewhere above the fold instead of putting it in the footer. The footer is the last thing the user will see when visiting your website, and is probably a better place to put links which are less important.
An exception to this I can think of is if you are running a blog where the latest posts play a more important role. In that case, putting an About Us description in the footer (e.g. Copyblogger) will be wise.
-
Yes.
It's the first thing I read on the page that tells me what they do.
I could have gone to an "About Us" page, "Our Mission" or "Our Guarantee" page and got the same/similar or something less informative.
In the process, they're also sending their homepage authority to pages they value.
The link to the sitemap is the least helpful link in that paragraph.
-
Even though it's there for linking purposes only?
-
Hi Rachel,
The "Did You Know" paragraph does not appear to be in the footer.
I clicked on a category and a couple of products and the content is not there, so it is not run-of-site.
The footer will appear on every page of a site.
I don't have a problem at all with the "Did You Know" paragraph on the homepage.
-
Thanks for responding.
The other links in the footer are not in the main navigation bar on our site (Terms of service, wholesalers, about us...). But the links that we will be putting into the about us paragraph are for specific best selling products we want our users to buy that are part of our main navigation funnel.
Take a look at this site: http://www.brickhousesecurity.com/ it's a very nice site but the paragraph close to the footer comes across as a bit spammy. This is something the development team is interested in. Is this considered going against best practices?
-
If the links are relevant to users to navigate the site, how is that any different than the other links you show there in the footer?
I think your concern stems from when someone buys a link on another site and it is put in the footer across the site. That is a different situation and generally a no-no. That has to do with external links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Three version of english pages: EN-US, EN-GB und EN as x-default
We want address the search market for USA and UK. Therefore all english pages have small regional variations with similar content. Since a longer time (after a relaunch) Google has problems to identify the right page (/en-gb/) for the right search market (UK) - although we use hreflang and sitemaps from the beginning. We monitor those in moz for our UK campaign (/en-gb/ pages) by jumps in the ranking of individual keywords (>-50 and >+50). -50 means not that the ranking of our website is lost. In this case Google will substitute the ranking of the /en-gb/ page with the variant /en/. One excample:
Technical SEO | | PeterGolze
https://www.openmind-tech.com/en-gb/industries/cam-software-for-motor-sports/
This page lost the ranking and the other languag variant is ranking for position 2.
https://www.openmind-tech.com/en/industries/cam-software-for-motorsport/ In the moment I have no idea what we can change in our html code.0 -
Why our competitor with lower DR and PA outranks us in Google?
Hi everyone, I really don't understand why our competitor with lower DR and PA outranks us in Google.lv (Google Latvia). Below is a screenshot showing that our company takes #2 for the following keyword "gāzes baloni" in Google. Our DR is 24 and our PA is: 26, whereas our competitors DR is 23 and their PA is 19. The content on our page is much better too - we have clear Title, description, Q&A section etc, whereas our competitor has very limited content, just photos of the product and titles. Any suggestions would be highly appreciated. Thank you very much in advance. PYNPLNw i1lp4QI NriO6O4
Technical SEO | | Intergaz0 -
Duplicate Footer Content Issue
Please check given screenshot URL. As per the screenshot we are using highlighted content through out the website in the footer section of our website (https://www.mastersindia.co/) . So, please tell us how Google will treat this content. Will Google count it as duplicate content or not? What is the solution in case if the Google treat it as duplicate content. Screenshot URL: https://prnt.sc/pmvumv
Technical SEO | | AnilTanwarMI0 -
Will you get more 'google juice' if your social links are in your websites header, rather than its footer?
Hi team, I'm in the process of making some aesthetic changes to my website. Its getting quite cluttered so the main purpose is to clean up its look. I currently have 3x social links in the header, right at the top, and i would really like to move these to the footer to remove some clutter in the header. My concern is that moving them may have an impact on the domains ranking in google. Website: www.mountainjade.co.nz We've made some huge gains against our competitors over the past 6 months and I don't want to jeopardise that. Any help would be much appreciated as i'm self taught in SEO and have learnt through making mistakes. This time however, with Moz, i'd rather get some advice before I make any decisions! Thanks is advance, Jake S
Technical SEO | | Jacobsheehan0 -
Why are the bots still picking up so many links on our page despite us adding nofollow?
We have been working to reduce our on-page links issue. On a particular type of page the problem arose because we automatically link out to relevant content. When we added nofollows to this content it resolved the issue for some but not all and we can't figure out why is was not successful for every one. Can you see any issues? Example of a page where nofollow did not work for... http://www.andor.com/learning-academy/4-5d-microscopy-an-overview-of-andor's-solutions-for-4-5d-microscopy
Technical SEO | | tonykelly0 -
4 websites on same IP crosslinking in footer
Hello, we have 3 separate websites and domains. Industry directory websites Industrialdomain.com DA:62, 8yrs old Medicaldomain.com DA:45, 8yrs old and Hosptalitydomain.com DA:24, 1yr old These sites are cross linked site-wide via footer links and the sites flow a substantial amount of well converting traffic between each other. How does Google see this? Could we place the links in a better position than the footer? The links should be site-wide as we receive many deep visits to these sites from organic and PPC sources. Our traffic is down 20% post penguin, we are going through the backlinks now and weeding out some iffy links but the site has never been forum spammed or anything even close to that. One other thing is that they are linked to with anchor text type links
Technical SEO | | JeremyNathan
For example,
Hospitality Equipment
Medical Supplies & Devices
Industrial Directory It may be best to start of just linking with an image.0 -
Will a 303 redirect hurt us?
Our membership based website is using a 303 redirect to handle the redirection of users back to the login page when those users try to access a page behind the logged in firewall. Said another way, if a user is not yet logged in, we redirect them to the login page using a 303 redirection. Unfortunately, Googlebot get this redirection too and after a recent audit, we're thinking this isn't the best way to handle this. For pages which require a user to login first, should we: A) index and 303 redirect to the login page (what we are currently doing) B) index and 302 redirect to the login page C) noindex those pages D) Remove any special treatment and let Google figure it out. Thanks in advance for your help! David
Technical SEO | | voicesdotcom0 -
Would nofollowing the footer throw an unnatural blance between followed and nofollowed links?
I have been getting errors for too many on-page links. All the major navigation pages are found in links within the navigation tabs and are identical to the footer links. So my question is, would nofollowing the footer look unnatural and throw off the balance between followed and nofollowed links on the site and negatively effect SEO?
Technical SEO | | smilingbunny0