SERP's & Search Engine Differences
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Hey,
I recently modified my pages to conform more closely to the "A" page rankings for MOZ's on-page report card but saw declines in my keyword rankings. They keywords in question appear in my title tag, description, one image alt tag, either an h1 or h2 tag, and 4 times throughout the text of the document. I don't think MOZ would recommend these changes if it was seen as stuffing - is there any other reason why my rankings might have dropped by 1-4 positions?
Also, does anyone know of a good article/book for Yahoo/Bing SEO? My Yahoo & Bing rankings are far below Google's in most cases. Any help would be appreciated!
-Michael
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While having your desired keywords throughout your webpage is an effective tool for helping SE results, it is by no means the only factor. Some have even suggested that as time passes, Google will continue to diminish the importance of parts of this strategy.
Even if it is not considered stuffing there are well over 200 factors that go into Google's algorithm. The loss in rankings can be caused by a number of potential issues. For example, poor quality links or other potential issues with the website may be hurting your results. It is difficult to determine the exact reasons without seeing your website. Another possibility is your competitors are utilizing more effective strategies in their marketing efforts to target those keywords, that is helping their website performance.
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