How to rank on Amazon
-
We are new to amazon. When i was creating a listing, there are alot of fields you can type your keywords in, and each field you can type up to 2000 letters. I have also seen people built up a really long title. So what is amazon looking at?
-
Hey SpyderTrap,
Yes, very useful information. Also I like to focus more on images because most of the customers buy products seeing pictures. I am also selling my products on amazon. i have good photo editing company they give products photos within 24 hours with amazon compliance. you guys may check out https://www.clippingpathasia.com/
thank you
-
"In the Search Terms fields, sellers are given the opportunity to provide 5 key terms or phrases. More often than not, sellers choose words that already appear in their Title, Brand and Manufacturer fields. This is not necessary. Amazon’s system automatically includes Title, Brand and Manufacturer when determining search relevancy.
Instead, come up with new and inventive words that relate to the product at hand."
So having the title keywords will do no good? Would it rank better if we put the same anchor texts in keywords and the title?
-
To increase the review rate, I would suggest doing these two things:
- Leave a printed card in every box you ship to customers asking for reviews with a short url pointing to the appropriate product review page.
- Set up a dynamic email response to automatically send 10 days after shipping the product (after the sale, after the customer receives the product, whatever you want) asking the customer to leave a review on the product and your store/company.
-
How do you improve the rate of customer leaving a review? I sell on eBay, only 1 in 10 customers leave a review. Is it the same with amazon?
-
Optimize things for search the same as Google, but with added info. For example, instead of just saying "iPhone 5 case," try using something product-specific, like, "natural cherry wood iphone 5 case."
Quality of info, categorization,and images is very important to Amazon, so don't cut corners. Beyond that, definitely get into Amazon's ad service to display your products. Just speaking from my/our experiences, this has helped a lot! After all of that, it comes down to user trust, etc. Think like a shopper. What do you want to see? Cost savings. High-quality imagery and information. Lots of reviews. LOTS of positive reviews.
-
Sales, and Reviews, do great things to help rank.
For more ideas: http://searchengineland.com/six-ways-online-retailers-can-better-optimize-listings-for-amazon-101752
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Very High Impressions and 0% Organic CTR Impact our SEO Rankings?
I have a very strange feeling that someone bad is trying to hurt our company, but maybe I am wrong. Let me explain. In the last two month, we have seen a very significant drop in sales on our website, but we couldn't figure out why. We have looked at different metrics (Google Search Console, Moz, Google Analytics), but everything looked alright. We had 10% loss in traffic, but we didnt believe at the time that it could be the main issue. Just yesterday we've discovered the following (please see attached screenshot😞 On August 18, 2018 Google launched Search Update On the same date, we had a jump in Organic Search Impressions for one particular keyword, which we never tracked before: "free facebook login". Majority of all impressions (233,000 out of 258,000) were from Philippines. Very low total number of clicks (50 clicks) led to 0% Average CTR for this keyword. Which in return, also lowered our global CTR by 1%. One month later we had 1000's of spam emails sent to our Helpdesk from two IP addresses, also from Philippines. We blocked them of course. It could be all coincidence. I dont know. But do you think that someone can use this fraudulent tactic to lower our CTR and drop our ranking and traffic? Can this influence our SEO in any way? It's also possible that someone is attacking Facebook and we just happen to be there, on the first page, for the same keyword. Should we try to eliminate our page for this keyword and see what happens? I've checked this article from Rand Fishkin - https://moz.com/blog/impact-of-queries-and-clicks-on-googles-rankings-whiteboard-friday and it seems that CTR is an important factor. However the article is from 2015 and maybe it's no longer relevant. What should we do? Thanks! G86Nge4
Conversion Rate Optimization | | plumrocket11 -
Ranking Drops
Hi I'm seeing a few category pages drop out of Google for certain keywords but not others, I'm trying to work out why & see if this correlates to a drop in conversion Organic Traffic isnt down, but conversion is so I'm trying to identify where its coming from - a lot has come from the homepage, but we have also lost a lot of positions across the site. has anyone noticed any google updates in Jan? Example of the page https://www.key.co.uk/en/key/shelving-racking Keywords lost in top 10 UK Google: <colgroup><col width="199"></colgroup>
Conversion Rate Optimization | | BeckyKey
| racking shelving |
| shelving racking |
| racking shelves |
| industrial shelving unit |
| racking storage |
| shelf racking |
| shelving units industrial |
| industrial pallet racking |
| shelf racking system |0 -
Massive drop in rankings alert!
Hi fello SEOs. I've been working for a large UK artificial grass company since last November. They we're converting badly but ranked no.1 for the keyword artificial grass. Now they convert well but have slipped down to 18. That's one hell of a drop!!! The website is www.easigrass.com But; Before I came on board they had their main .com website with about 25 subdomains for each major city in the UK. I switched that in February 2016 to sub folders and the rankings for "artificial grass" have drastically dropped in the SERPs but they now have many more pages being indexed by Google. I'm simply lost at what has happend. Am I trying too hard to rank or is there a problem that I''m not seeing. Many of the pages have great grades and scores with MOZ, most in the 90's so the on-page SEO doesn't seem to be a problem. I'm wondering if there is something that I'm not seeing. HELP!!!!
Conversion Rate Optimization | | SeoSheikh0 -
Is it Easier to rank High Authority Websites?
I have been doing SEO for several years and I know LOTS of things play into factor when it comes to rankings, but what's your thoughts on ranking pages on a high authority websites vs a fairly new website? I'm thinking about buying an old domain and building links to it, rather than continuing with my fairly new domain. Do you think I have a better chance taking this route??
Conversion Rate Optimization | | aldona000 -
How To Rank Landing Pages In The SERPs
Hi, am hoping someone can give me a little advice.. We have created an Ebook for a client, which we will ‘hide’ behind a landing page for the purpose of collecting email addresses in return for a link to the Ebook. We are thinking of using Unbounce landing pages, integrated with Mailchimp. The problem however is that I’m assuming it will not be possible for Unbounce landing pages to rank well in the SERPs.. which is essential. The obvious solution would be to write a blog post detailing the contents of the Ebook, and then to ‘SEO’ this post.. this however will not provide a positive user experience as below; Visitor lands on blog post Visitor then has to click through to Ubounce landing page (very similar content) Visitor completes form to download Ebook My question is; What’s the best way to rank a direct landing page in the SERP’s, whilst providing the best possible user experience (less steps)? Many thanks in advance, your time is appreciated 🙂 Lee.
Conversion Rate Optimization | | Webpresence0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Ranking at 8, 9, & 15... Is this self-cannibalisation?
@ 8 is a blog about a youtube video review a customer made of the product. Blog title includes keyword @ 9 is the product page itself and includes a rich snippet video @ 15 is a blog about the product by an independent professional in the field - again the blog title contains the keyword. The page I want to rank highest is the product page which is currently at position 9. If it were you would you delete the keyword from the blog titles? Or is that just going to lose me those blog results and do little/nothing for the product page. Thanks EDIT: I should have said... both blog pages link to the product page and the keyword is the anchor.
Conversion Rate Optimization | | Brocberry0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0