Understanding Source/Medium & Conversion Paths
-
I had always thought that the Traffic Source/Medium in all sections of GA shows last interaction, and the only way to see indirect conversions was through Multi-Channel Functions/Conversion Paths.
However, the screenshots - shows transactions and conversion paths that resulted from an email campaign we've done recently.
As you can see on the conversion path screenshot, there were 5 conversions (1 conversion type selected - ecommerce/transactions) 3 direct conversion or last interaction and 2 assisted conversions.
However - according to the transactions screenshot - there are 5 transactions, all show up as email.
I would have thought, that the transaction page would have only shown 3 email conversions - for the 3 direct/last interactions conversions seen in the conversion path.
Any idea why this would happen? Was my initial understanding of traffic sources wrong?
-
anyone?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone have a good resource for seeing SERP feature/presentation change Year-Over-Year?
Moz only tracks general SERP feature changes for the last 30 days.
Reporting & Analytics | | homedepot0 -
Android Webview & Safari (in-app) without any referrer information in Google Analytics
I've got a client that gets a considerable amount of traffic that: Enters on an interior page (that we are running properly tagged ads for on various platforms) Bounces Has a browser of either Android Webview or Safari (in-app) which I believe indicates the website is being viewed within a mobile app Has no referrer data: (direct) / (none) We've tested several scenarios (Facebook app, Gmail app, etc.) and ruled them out. Anyone know what this might be? Thanks in advance!!
Reporting & Analytics | | SarahLK0 -
Huge Analytics discrepancy when I turned off Analytics Module & Turned on GA via GTM
Hello, I was running universal GA via a GA Drupal module. We setup Google Tag Manager and setup a GA tag to run through GTM. When we pushed the GTM container live our Real Time was at around 1900 and when we turned off the Drupal module the Real Time was reporting around 1100. After 24 hours the sessions for that day were about 100k lower than what they usually are. Any ideas Why the larger discrepancy? Any places that are obvious to look? *I didn't setup the original Drupal GA module, nor do I know who did. Thanks
Reporting & Analytics | | JJLWeber0 -
Is there an efficient way to block/filter referral spam in Google Analytics for a large network of websites?
Hello, everyone - I'm looking for guidance on how to block or filter referral spam in Google Analytics. But I'm needing to block for an entire network of Wordpress websites. We have two networks which total over 2,500 websites. We are currently blocking sites we find out about via htaccess. This works, but only after we see we are getting hit with the spam. Updating 2,500+ Google Analytics accounts with filtering is not an ideal option due to the time factor and the fact that new bots coming out almost daily. We can continue the htaccess method, but does anyone have any other ideas for blocking referral spam for a large network of sites? These are the other ideas we have. 1. Blocking all traffic from Russia and China based up subnets. We know many will still get through, but it should block 50% of it, we hope.
Reporting & Analytics | | copyjack
2. Moving sites to Google Tag manager. This is a huge tasks but we have seen that sites using Tag Manager are not effected, at least for now. Other ideas are appreciated!0 -
Locating Source of Referral Traffic
Hey Folks, I have discovered a Korean site is sending considerable traffic to a specific landing page on my client's cosmetic surgery site in California. I am concerned Google may deem this as spammy - I know I do. I have been able to track the referral traffic to this point: cluster1.cafe.daum.net/c21/bbs_read which appears to be a community-based site and/or forum. However, I can not locate the exact source where the href back to my client's site resides. Given that my Korean is not exactly up to par 😉 and Google translate only takes me so far, can any of you suggest an advanced query or method of tracking to pinpoint the source page? Thanks!
Reporting & Analytics | | SCW0 -
Number of clicks / organic traffic - different data in Google Analytics and Webmaster Tools
Hi. I have a little problem. When I open Google Webmaster Tools I see 3000 clicks (in Traffic - Search queries - Clicks). But when I open Google Analytics I see much more visits from search engine (Google) - it´s 4-5 times more! It´s a huge difference, don´t you think? Do you know, where is the problem? What causes this diffence? thanks a lot
Reporting & Analytics | | mysho0 -
Facebook.com/I.php
Hi, I get a lot of traffic lately from Facebook.com/I.php. This is was Google Analytics shows me. But I can not see more details concerning what causes of the traffic. Since it´s more than 500 Users per Day I need to see more details. Does somebody has an idea on how to do a more detailed analysis of this traffic? Thanks!
Reporting & Analytics | | RTG0 -
Google Analytics Customer filters & the correct syntax
Good afternoon from torential rain and thunder Wetherby UK 😞 Ive been delving into the world of custom filters in Google analytics and Ive hit a problem. Apart from Googles advice being out of date (wont get into that one) I wanted to set up clone a profile of an existing site and set up a filter that would exclde USA traffic. But a country can be called many things e.g. United Sates USA America so how do you know what is the correct name to put in the filter pattern box? Here is a screen shot of my efforts :http://i216.photobucket.com/albums/cc53/zymurgy_bucket/filter-toexclude-usatrafficcopy.jpg (I chaned it to United States) So my question is where is there a list of the correct syntax for the filter pattern box? Taker for example you wnated to set up a custom filter to include just Palm OS traffic apprently from reading this the correct filter patter is Palm OS, i only know that from this http://www.e-nor.com/blog/web-analytics/tracking-mobile-devices-in-google-analytics Whilst Google has lots of documentation about filed patterns as documented here http://support.google.com/analytics/bin/answer.py?hl=en&answer=1034380&topic=1034830&ctx=topic Where in the name of flying spacial jockstraps is there documentation for the correct filter pattern syntax. Help my head hurts 😞
Reporting & Analytics | | Nightwing0