Analytics / Funnel benefits to account creation at end of steps?
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I'm working with a client that has a number of paths for users to take (demand vs. supply, a lot of variables, etc). All involve new URLs and are perfect for destination-based goals and thus the creation of funnels; however, right now most are irrelevant due to some issues involving redirects, changed paths, etc.
In the process of trying to make sense of them, I discovered that the site forces you to make an account before proceeding through the steps in the funnel.
Are there any resources that might indicate the best to approach situations like this - that is, account creation at the beginning (and as a requirement before proceeding) to creating an account at the end? I'm trying to make sense of all their potential paths, but it's impossible without making countless accounts.
Thanks.
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For people on Moz to help you, we need a more solid idea of what the issue is which you are trying to get help on
For example:
- I am trying to solve technical issues that would prevent funnel views being set up in Analytics, like changing paths or redirects which break the funnel (this would probably require sharing the site so people can get into the nitty-gritty of exactly what's happening, otherwise a resolution is less likely)
- I am ok on the technical side, but the volume of potential paths through the funnel(s) are vast and labrynthian. The site seems to necessitate that I create new accounts over and over to explore these paths - is there a better way? (so correct me if I am wrong, but can't you just make one test account and then use that (logged in) to explore the different path variations?)
- Actually - I think that the whole funnel has been set up incorrectly. I don't think it's a good idea to force users to sign up at the beginning of the funnel. Can you guys help me to find case studies, showing that this is true? (it is true, by the way - you tend to get better conversions doing this as the last step not the first)
Once you have decided upon a line of investigation, it will be easier for Moz users to assist you
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