Does this look like a Penguin drop to you?
-
Hi Folks,
This is my first post here. Psyched to be part of this great community.
I have a site that's seen a steady drop in Google organic traffic since September of last year. Slow at first, then picking up speed in late January, then in a free-fall in May. Things are finally flattening out, but I'm left with 30% of my former traffic. See graph.
I've been thinking that this was caused by Penguin. Back in 2006-2009, I used free directory submission services, and it looked like I was finally getting penalized for it.
However, from the research I've done so far, it looks like websites hit by Penguin see a decrease in traffic over a couple days, not six months. Should I concern myself with disavowing those spammy directory links, or focus my energy elsewhere?
There are other plausible explanations for the decline. I haven't posted much content on the site in recent years, and have let my blog go fallow. Obviously, this needs to be fixed. My question is, in addition to my content development and quality linkbuilding efforts, should I be worried about those spammy links?
For the record, this is a high-quality informational site with lots of high-quality links mixed in with the spammy ones.
Thanks for any insight you can offer.
-
Still not convinced. Here's an example of a Penguin 2.0 traffic drop graph from 22 May. Much sharper drop away than yours.
-
Ouch. I'd say my drop looks consistent with that pattern, though much less dramatic.
-
Sure thing. Here it is.
I think the drop looks less dramatic in this shot--it's harder to see the change in trend--but over a three-day period from May 21-23 the traffic dropped by about 20%, discounting the gradual steady decrease in traffic happening at the same time.
-
This attachment shows what happened to one of my sites that was hit by a Penguin update. This is what I would expect to see (I've seen similar graphs from many others who were also hit).
-
I still don't see it. Can you post a graph showing just the two weeks either side of 22/23 May? Penguin traffic drops are, in my experience, usually pretty steep. This still looks too gradual.
-
David, the steep decline in May was over the 22nd and 23rd, so it does look like Penguin 2.0 nailed me. See screenshot of a more zoomed-in traffic graph.
It sounds like Penguin is at least partially the cause of my problems. Time to start disavowing.
-
Hard to give an answer without seeing the traffic graph for the time periods you mentioned the drops. If the drop in May was around the 22nd to 25th, it likely was a Penguin update. We got hit by it at that time.
Other things could've been dragging the site down over the last year and then Penguin may have hit and caused the free-fall. Definitely get rid of the directory links and any other links you think Google might penalize you for in the future.
-
Unless you can be sure that you have been actually hit by a penalty (manual or algorithmic) I would also take time to look at:
1. Google update collateral damage - your link profile could be full of devalued links which takes time to filter through.
2. on-page SEO is weak - page load speed, chained 301's, possibly indexed duplicate tag/query string pages etc etc (i've had over 50% improvement on organic traffic ensuring this area is spotless and as optimised as possible)
-
Interesting. I haven't been tracking my keyword rankings systematically, but the ones I keep my eyes on have dropped since last year.
-
Can't say I'm any kind of expert, but I have been dealing with Penguin penalties on a couple of sites and I can tell you that your traffic graph looks nothing like the Penguin penalties I've seen.
If you had been hit by Penguin back in late September you'd have lost 80% of your traffic over two or three days. Penguin penalties seem to apply very quickly.
This looks to me more like progressive slow discounting of your site in the search rankings (have you been tracking your keyword rankings?) which would be more likely to be cause by bad backlinks or association with spammy sites (by being in the same IP range). I think these are Panda rather than Penguin.
However, I have not seen the impact of the most recent Penguin "tweaks" that Google has been rolling out this year. The easiest way to check is to overlay the dates of the Penguin and Panda updates on your traffic graph. Any impacts will usually be seen within 48 hours of the update (when Google next indexes your site).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page drops from index completely
We have a page that is ranking organically at #1 but over the past couple of months the page has twice dropped from a search term entirely. There don't appear to be any issues with the page in Search Console and adding the page on https://www.google.com/webmasters/tools/submit-url seems to fix the issue. The search term we're tracking that drops is in the URL for the page and is the h1 of the page. Here is a screenshot of the ranking over the past few months: https://jmp.sh/akvaKGF What could cause this to happen? There is nothing in search console that shows any problems with the page. The last time this happened the page completely dropped on all search terms and showed up again after submitting the url to google manually. This time it dropped on just one search term and reappeared the next day after manually submitting the page again. akvaKGF
White Hat / Black Hat SEO | | russell_ms0 -
I would like opinions on Brian Dean's training courses and his advice -- is it useful?
I would like opinions on Brian Dean's training courses and his advice -- has anyone used it successfully? Is it worth the cost? And useful?
White Hat / Black Hat SEO | | marketingdepartment.ch1 -
Competitor Drops 10,000 links since last index. Lets play detective.
One of the intriguing things about SEO is being able to reverse engineer your competitors rankings because all the technical information is available for those who know where to look. I recently looked at my Dashboard and saw that one of my competitors had dropped 10,000 links. The questions is why? Google algorthm change? Blackhat Penalty? Something else.? Here are the numbers, I am going to lieave my own clients site out because his numbers are pathetic. www.Leafly(dot)com 50.4k Links Down 10k www.thcfinder(dot)com 1,530 links Down 71 www.weedmaps(dot)com 64,000k links Up 1.5K Is it just me or is that a lot of links to loose over one indexing period?
White Hat / Black Hat SEO | | DavidMeshah0 -
Multiple similar links without the penguin?
Hi, I´m working with a site where clients proudly will publish a link to us as sort of a sign/partner symbol for using our services. Potentially we could have thousands or at least hundreds of links pointing to us and we could tailor/provide snippets for the links that clients can use on their site. I´m part of a team that just started working with this site and I realize this is a great opportunity that has not yet been exploited. I´m also a little paranoid that this tactic might be picked up by the penguin or that google sees it as black hat if not done wisely ? But links will only come from respectable business sites although ranging from different genres both really big and small.
White Hat / Black Hat SEO | | Agguk
Today links are mostly leading to our frontpage from our clients but I would like to tailor links so that each client could link to a page that is targeted on the keyword/service they have been using (and awarded diploma for) I think this would serve both the client and our SEO better ? I would really appreciate suggestions and comments on how to approach this best! Here is my plan so far, trying to make good/right use of the opportunity without offending google:
-Most links will be through a logo/sign that shows the award/diploma earned through our service.
I think the "alt" -tag should include both our company brand name and the service/target keyword for the page it´s leading to. -We could also provide a short text describing the earned award and our brand name and this whole text would also lead to the same page on our site.
...I guess using only the targeted keyword as anchor -link within the text would be a bad idea? -Where possible I would also like to customize this short text a little for each client (although that will be hard and only possible to some degree). As we provide "link material" for the client to include on their site, would it be wise to have them use an image that is hosted on our site or send them the image so they can publish that instead? Grateful for any feedback on this! Thanks!0 -
Sudden Recent Drop in Impressions in GWT - WTF?
I noticed this recent drop in impressions in Google Webmaster Tools. It started mid-February, and I know there was the page layout algorithm on the 6th, and I've heard mention of a Panda update around the 11th, so I started to wonder what was resposible. A manual penalty was just recently removed, too. As I dug deeper, I discovered other problems. For one a misredirected blog causing 404s, plus a redirected site whose duplicate pages were never removed from Google's index. There are also two exact match domains 301 redirected to the site, but there were no links or content prior to the redirect. In a site:operator search, one is showing a duplicate homepage. When the wordpress.com blog was redirected, it was not redirected to the /blog subdirectory. Could the resulting 404s which go back as far as I can see in GWT (3 month limit) be the cause of this drop? We're talking about hundreds of blog pages and their links. FYI the main nav in /blog pointed to the old site until 2/7 when I pointed them to the existing domain (so hundreds, if not thousands of links were being redirected) The million dollar question is: is it just the 301 redirect issue causing the problem here? It looks like I might just have exacerbated it when I fixed the nav menu links. Will fixing the redirect rescue the impressions? My plan of attack includes killing the 301 redirects from the exact match domains with no backlinks, and removing the old site from Google's index from within GWT. Any yays or nays? FYI, a 301 redirect of .index.html, default.asp, and non-www was done 1/8,
White Hat / Black Hat SEO | | kimmiedawn
the reconsideration request was sent 1/24, manual penalty lifted 2/10. Index.html still redirects twice, going to www.site.com/index.html before resolving at .com. Same with default.asp. IarDs8u0 -
Who knew Penguins were so scary?
I thought they were supposed to be cute and cuddly? nicepenguin.jpg
White Hat / Black Hat SEO | | cbielich0 -
SERP dropped Today ??
Hi, Long story shot. my 2 main keywords 'makeup artist sydney' and
White Hat / Black Hat SEO | | EdsonGroupMedia
'sydney makeup artist' that have fluctuated in #1 - 4 position for the last year even after panda, have now moved to the 2page as of last night 23 May 13. I have checked webmaster tools and have no messages or error, i have checked Bing and still rank # 3 for the keywords. I am all out of ideas! am I being paranoid ? there hasn't been any major changes to the site and I don't seem to have major duplicate content issues! Any suggestions and Ideas would be great, website is www.sparrowmakeup.com.au Thanks.0 -
Advice on links after Penguin hit
Firstly we have no warnings or messages in WMT. We have racked up thousands of anchor text urls. Our fault, we didnt nofollow and also some of our many cms sites replicated the links sitewide to the tune of 20,000 links. I`m in the process of removing the code which causes this problem in most of the culprit sites but how long will it take roughly for a crawl to recalculate the links? In my WMT it still shows the links increasing but I think this is retrospective data. However, after this crawl we should see a more relevant link count. We also provide some web software which has been used by many sites. Google may consider our followed anchor text violating spam rules. So I ask, if we were to change the link text to our url only and add nofollow, will this improve the spam issue? We could have as many as 4,000 links per website, as it is a calendar function and list all dates into the future.......and we would like to retain a link to our website of course for marketing purposes. What we dont want is sitewide link spam again. Some of our other links are low quality, some are okay. However, we have lost rankings, probably due to low quality links and overuse of anchor text.. Is this the case the Google has just devalued the links algorythmically or is there an actual penalty to make the rankings drop? As we have no warnings in WMT, I feel there isnt the need to remove the lower quality links and in most cases we havent control over the link placements. We should just rectify that we have a better future linking profile? If we have to remove spam links, then that can only be a good reason to cause negative seo?
White Hat / Black Hat SEO | | xtopher660