URL Structure Question
-
We are building a job board website that will have a decent amount of "career resources" type content and want to make sure we set up our url structure correctly. After researching on Google and here I have an idea how to structure it but would like some insight if we are on the right track. We are using Wordpress for the content part of our website. We will have about 5 content categories (like resume-tips, job-interviews, job-search etc.)
The two options we are considering;
www.domain.com/career-resources/index.html As content start page
www.domain.com/career-resources/resume-tips/index.html category start page
www.domain.com/career-resources/resume-tips/top-5-resume-mistakes.html article name
is the /career-resources/ folder really needed or can we go something like;
www.domain.com/career-resources/index.html As content start page
www.domain.com/resume-tips/index.html category start page
www.domain.com/resume-tips/top-5-resume-mistakes.html article name
Are we on the right track... and is one way better for SEO that the other?
Thanks!
Shaun
-
Thanks for your input Cody and I agree about the bread crumbs benefits. Do you think there is any SEO "loss" by using the /career-resources/ folder before the the category folders as in?
"www.domain.com/career-resources/resume-tips/article
vs
"www.domain.com/resume-tips/article
I've read that being closer to the root domain is better.
Shaun
-
One other reason I like ending in slashes. GA and other software that crawls your site and then produces reports will look at the slash and then include that URL as the home page with everything else under it in the same reports.
Some developers like to leave off the slash and just have the index page as .com/resume-tips
You then get people who will naturally add the slash at the end in links, or you have a footer where you add the slash when you did not mean to and then you have a duplicate content issue.
I like to end with the slash and just be consistent. Seems like most reports "expect" that convention and so it just will help down the road.
-
Thanks for tip on the ending folders with "/". We are trying to get the structure correct right from the start and this helps.
-
You want to properly group your content together. So, if the section of your website is "Career Resources," and all of these categories are in that section, then I would use the first URL structure. It makes internal linking between these pages seem more natural, since they are in the same "silo."
The other benefit of the first style is if you used breadcrumbs. By having no unifying sub-directory, as in the second URL structure, you are unable to push all the authority to a single page, which then pushes authority back down into specific categories. Well, you still could, but your URL structure would contradict your breadcrumbs, and it would probably be harder to program the website to naturally build breadcrumbs.
-
I think that either way you will probably be ok, but I would lean toward removing the /career-resources/ folder as it is probably not needed. I think you could just have a .com/career-resources.html as your index page and the link to all to topic folders from there. Anytime, you can have a file that is closer to the root, that is an indicator of the importance of the URL and so that helps as well. Also, I would not mess with index.html file names, just end the folder in a slash e.g. .com/resume-tips/ A lack of a page name in a folder is the index page. Nobody goes to google.com/index.html or moz.com/index.html same thing with folders.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50 Duplicate URLS, but not the same
Hi According to my latest site crawl, many of my pages are showing up to 50 duplicate urls. However this isn't the case in real life. http://www.fortusgroup.com.au/browse-products/rubber-tracks/excavator-rubber-tracks/hitachi/ex-33mu.html is showing 31 duplicate URL. Examples include: http://www.fortusgroup.com.au/browse-products/rubber-tracks/excavator-rubber-tracks/parts/x430.html
Technical SEO | | JDadd
http://www.fortusgroup.com.au/browse-products/rubber-tracks/excavator-rubber-tracks/case/cx-75sr.html Obviously these URL's are very similar and I know that Moz judges URLs by 90% of their similarity, but is this affecting my actual raking on google? If so, what can I do? This pages are also very similar in code and content, so they are also showing as duplicate content etc as well. Worried that this is having an affect on my SERP rankings, as this pages arent ranking particularly well. Thanks, Ellie0 -
Magento URL change
We have a Magento website parked at HostGator. The site is comprised of both a PC and a mobile version. We changed the URL to a new one ... We made the domain changes in the ‘core_config_data’ (phpMyAdmin) ... We flushed the cache in the ‘File Manager’ part of cPanel (regular and mobile version) Currently we can access the http://newsite.com (on a desktop) with no problem ... We can also access http://m.newsite.com BUT… only from a desktop PC. When we try http://newsite.com from a MOBILE device, it routes to: http://m.OLDsite.com (it keeps going to the old URL) Need some help please. Thanks in advance!
Technical SEO | | Prime850 -
SEO friendly url strategy...
Hi guys i just wanted your expert opinion on keywords in urls. The example i'm giving you is in regards to a ecommerce website: Option 1: www.example.com/shop/coffee/coffee-beans/brand-coffee-beans-500gr Option 2: www.example.com/shop/coffee/beans/brand-coffee-beans-500gr We sell coffee so i'll keep the example relevant 🙂 Does it make a difference on how the keywords are stacked throughout? Would the search engine combine the two keywords eg. .../coffee/beans/... or would i be better of having .../coffee/coffee-beans/... and is there a penalty for having the same phrase more than once in the url? I hope my question makes sense... 😉 Looking forward to your opinions and ideas!
Technical SEO | | Immanuel0 -
Google Places Question......
Hi Guys. I am working with a photographer they do not have a studio they shoot on location. However I noticed many photographers within their industry have their home address listed in their google places, and they too shoot on location. My client doesn't want their home address listed so I wondered what options there would be? Do you think renting mail forwarding address would suffice?
Technical SEO | | RankStealer0 -
Shorter URLs
Hi Is there a real value in having the keywords in the URL structure? we could use the URL: Mybrand.com/software/tablets/ipad/supertrader.html Or instead have the CMS create the shorter version mybrand.com/supertrader.html and just optimize this page for the keyword 'supertrader ipad software'
Technical SEO | | FXDD1 -
Keyword and URL
I have a client who has a popular name (like 'Joe Smith'). His blog URL has only his first name and the name of his company in it, like joe.company.com. His blog doesn't rank well at all in the first 3-4 Google SERPs. I was thinking of advising him to change the URL of his blog to joesmith.company.com, and having his webmaster do 301 redirects from the old URL to the new one. Do you think this is a good strategy, or would you recommend something else? I realize ranking isn't just about the URL, it's about links, etc. But I think making his URL more specific to his name could help. Any advice greatly appreciated! Jim
Technical SEO | | JamesAMartin0 -
Suggested url structure for hierarchical data
For an existing web site we are developing a local info web site section where each area would get a review and information about local bars and restaurants. The site manages areas in the following hierarchy: Country > Broader region > Perfecture > Municipality > Neighborhood e.g. Italy > Northern Italy > Lombardia > Milano > Center Local Info pages would exist for all the above levels so you could have a page for Italy as a whole, a page for Lombardia, and a separate page for the Center of Milano. On certain countries there are many synonyms especially in the Neighborhood level but also a few in the Municipality level. We would like to build a generic SEF url structure/pattern that would be able to represent the above and be as short as possible for the purpose of SEO. 1. the obvious solution would be to incorporate the unique identifier of e.g. www.example.com/local-info/Italy-10
Technical SEO | | seo-cat
www.example.com/local-info/Milano-12363
www.example.com/local-info/Center-789172 but this does not represent the hierarchy and does not include the interesting keyword of e.g. Milano when looking at the neighborhood level 2. Another option would be to include all levels e.g. www.example.com/local-info/Italy/Northern-Italy/Lombardia
www.example.com/local-info/Italy/Northern-Italy/Lombardia/Milano
www.example.com/local-info/Italy/Northern-Italy/Lombardia/Milano/Center But this would end up with large URLs 3. I am thinking of another solution which would include the current level and its parent at any page. Not capturing the hierarchy very well but at least it includes the parent name for richer keywords in the url itself. www.example.com/local-info/Northern-Italy/Lombardia
www.example.com/local-info/Lombardia/Milano
www.example.com/local-info/Milano/Center 4. Or a hybrid where the first levels are always there and the rest are concatenated on a single segment www.example.com/local-info/Italy/Northern-Italy/Lombardia
www.example.com/local-info/Italy/Northern-Italy/Lombardia-Milano
www.example.com/local-info/Italy/Northern-Italy/Lombardia-Milano-Center any thoughts? thanks in advance0 -
Question about domain redirects
One of my clients has an odd domain redirect situation. See if you can get your head round this: Domain A is set-up as a domain alias of Domain B Entering domain A or domain B takes you to default.asp on domain B. The default.asp includes VB script to check the HTTP_HOST variable. It checks whether the main doman name for domain A is present in the HTTP_HOST and if so redirects it to domain A/sub-folder/index.htm. If not present it redirects to domain B/index.htm. In both cases the redirect uses a response.Redirect clause. I think what is trying to be achieved is to redirect requests to Domain A to a sub-folder of Domain B. It works but seems extremely convoluted. Can anyone see problems with this set-up? Will link juice be lost along the redirect paths?
Technical SEO | | bjalc20110