Is there a content ratio that google looks for?

[mark_baird]

What i mean by this is:

If i have a 1000 page ecommerce site that has say 10 pages of good quality content (1% good content) and a competitive site that has 100 pages of good content (10% good content) and another that has 500 (50%). if they are all almost the same in every other way the 50% content site would win hands down. however this is not always possible to have so much good content on some types of site.

The question is:

• Is there a min percentage to aim for?
• Also is there a similar min rate of content production to aim for.
• Is their a kind of tipping point to get past that google will think they are doing things right i should keep an eye on them!

[Ron_McCabe]

Mark,

One of the mistakes I believe people make on e-commerce sites is a lack of content.  I would not look at a percentage I would  look at how many potential searches you can pick up with each page you add. If you have social media set up look at the benefits of marketing this content through these platforms.  An area people often forget is Video and picture content.  This may be a good way to show up on searches your competitors are not showing up on.

If you have competitors you want to get click share from you might want to look at Spyfu.  Their recon files program will allow you to see the key words and content that is actually getting clicks. They also have another tool that lets you look at your competitors paid advertising over time to see how their advertising has evolved. This might give you some good clues on your on line messaging and/or ideas for your own advertising or other marketing campaigns.

Hope this helps,

Ron

[mark_baird]

I was hoping for a yes it's X and if you do Y etc answer.

However I expected the answer you gave.

My competetors are pretty crap when it comes to seo and sem however they have massive brand awareness in inch sector. They get high direct traffic making it hard to beat them. However I hope to have everyone's share not just my fair share! however its easy to plan, not so easy to do.

Theire really is no exact answers in this industry.

[EGOL]

• Is there a min percentage to aim for?
• Also is there a similar min rate of content production to aim for.

I am shoveling as much coal as I can, as fast as I can and have been doing this for years.

The answer to your question is.... It depends who you are competing against.  If your SERPs are full of aggressive websites then you will have your work cut out for you.  But, if you are in sleepy SERPs you might be able to work at an enjoyable pace.  And, it also depends if you want all of the apples or are happy with just a few.

Is their a kind of tipping point to get past that google will think they are doing things right i should keep an eye on them!

I think that if you catch Google's eye in this way then you are going to make a big pile of money.