"Local Search Volume" For what period (is it a month?)
-
When I look at the heading "Local Search Volume" or, "Global Search Volume...
Are these figures for 1 month (that's what I'm assuming)
Thanks
-
I would read through this documentation: https://support.google.com/adwords/answer/3141229?hl=en - but as far as I can tell in there, it's average monthly search volume.
This additional page (https://support.google.com/adwords/answer/3022575) offers the following explanation;
- Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period.
-Dan
-
Dana, are you sure this is not an average. All the data retrieved from the Google Adwords API where you can get the data from is based on an average for the last 12 months as the documentation says.
-
FWIW, I find these numbers-without-units in many of these reports not particularly helpful. Like many others here, I use multiple sites including GA, Moz, Raven Tools, and SemRush and far too many columns are lacking units. NASA and Lockheed crashed the Mars Climate Orbiter in 1999 because they were too lazy to include units. Apparently the programmers who are generating these tables did not have my college professors.
Best,
Christopher -
Yes its for a month
-
Yes, this stat is for one month, but it's important to know that it's not an "average" of several months. It's for the most recent month. If you want to see trending for previous months you have to export the data into Excel. This can be an important thing to consider if your business experiences a lot of seasonality or if perhaps you are launching a brand new product that may not have any volume right now, but has significant potential for a lot of volume going forward. It's also important to know that it's local search volume based on your Google Adwords account settings (assuming you are using the new Keyword Planner tool). So if you're settings target only the US, then that's all you are going to see.
I hope that helps a bit. Cheers!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conflicting average position data from Google Search Console?
I'm looking at Google Search Console data in Google Analytics, specifically Average Position as given in the Landing Page report, and the same metric broken out by mobile and desktop in the Devices report. In the Landing Page report, I see an aggregated average position that's much higher/worse than an actual average of what is reported for mobile, desktop and tablet traffic under the Device reporting. For example: Mobile: 5 Desktop: 5 Tablet: 5 So the average still should be roughly 5, right? Why would the Landing Page then show an aggregate Average Position of 8? I wouldn't expect to see a precisely same average given that different device types have different proportions that could render differently when the buckets are combined, but this is a huge swing. In fact, the aggregate Average Position as given in the top level Devices report is closer to 5 than to the 8 shown in the Landing Pages report. (These aren't actual numbers, but are illustrative of what I'm seeing, by the way.) Unless I'm missing some vital difference in the way that Average Position is reporting for the Landing Page report versus the Device reports, it doesn't seem like this should be possible. What am I missing?
Reporting & Analytics | | BradsDeals0 -
Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?
Hi All, In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords? Thanks!
Reporting & Analytics | | wright3350 -
Need help with my "ghost" blog...
...when I fired my original web designer, did they sabotage coding? I have never checked my Alexa/Google Analytics, or any blog ranking until last night. Subsequently, I have spent the last 24 hours googling away, and finally joining MOZ b/c I'm desperate to find out WHY I'm not ranking. I've googled and found many answers to a problem directly opposite of mine: (How to increase traffic with a high ranking), but I already have quite a bit of traffic (via Wordpress Stats), but can not be found on any ranking system. So, fiddled with some NoFollow/NoIndex boxes in Genesis SEO settings thinking maybe when my domain name changed it messed everything up? Most the boxes HAD been checked, so I unchecked them all. Anyhow, basically signed up for the monthly service so i could ask this question on the forum. My site is hellowhitney.com **it's so weird---i have a LOT of organic direct hits coming directly to my blog (for instance a celebrity re-posted a post which gained a lot of traffic from Twitter to the page), but Google nor another ranking is seeing it. IN FACT, it stops any and all ranking data back to FEBRUARY 2016 when I changed my domain name from Myscriptedreality.com to HelloWhitney.com Ignorance is NOT bliss in this case--would appreciate any help! #ForeverGrateful
Reporting & Analytics | | hellowhitney0 -
Paid Search Referral
I have a brand new site with a paid search referral in my G&A, but we are not running any adwords or any paid marketing for it. The referral is "not set" so I do not know where it is coming from.
Reporting & Analytics | | KJ-Rodgers0 -
Is Google turning Off Webmaster Tools Search data
My Webmaster Tools account has stopped showing data past 9/23, which is a full week old. Typically it is just a few days behind schedule. Is Google cutting this off?
Reporting & Analytics | | gametv0 -
Link Analysis Past 6 Months
I'm analyzing inbound links for a site and I was wondering if there is a way to see how many of the links were created in a certain time period? Example how many inbound links were sent to this sub domain during the past 6 months? I would think there would be a fairly simple way to do this, but not sure. Any help is greatly appreciated.
Reporting & Analytics | | seantgreen0 -
SERPS different based on location of search even with non-personalization
Hello Mozzers, Our agency's website, www.kenta.ro - ranked for a long time at #1 for "ann arbor seo" and similar keywords. For the past several (4-5) months we've been sitting around #5. My guess was that this was Google playing around with the results but I'm not sure why we have been at this position for such a long time. I have a vpn that I use for checking rankings overseas and if I connect to a server in Chicago, LA, Ontario, etc we show up as #1 - only when you search for "ann arbr seo" in our area do we get a lower ranking. All rank checking programs including seomoz show us at the #1 position because of this. What this means for us is that all of the traffic we target with this keyword sees the poor result, while the rest of the world sees the great result (should they search for it). How can we ensure that our target market finds us at #1 like the rest of the world does? Thank you in advance. weabi.png
Reporting & Analytics | | kentaro-2569290 -
Help with local SEO strategy for service industries
Here is the scenario I often wonder about: My client's tree removal service is ranking in #1 in local search for
Reporting & Analytics | | MozMan2
"tree removal town state." His Google Places account is set for a 30 mile radius. He has lots of directory listings and positive reviews. Some inbound links as well. The same client is ranking #1 in organic listing for "tree removal county state" ...I chose to target the county for organic listings because the client was dominating local search for the town. My reasoning: I thought, Google local search would bring all of the local specific searches for "tree removal town state" and organic listings would bring the broader searches for "tree removal county state." That is exactly what's happening and stats show there are some visitors coming to the site searching with the county name. Not a ton of traffic but a lot of keyword variations using the county name. The bulk of the traffic comes from the his Google Places listing for the town the business is located in which is great. Dilemma: My client is not ranking in local search results for neighboring towns just a few miles away and certainly not ranking in organic listings for neighboring towns either because we are targeting the county. He has a long list of town names he services in the footer area and this does seem to help for organic search in neighboring towns with little competition. Broad Question: How can I optimize pages for the same services in neighboring towns without duplicating content. For example, the home page title tag and H1 reads:
Tree Removal, Tree Trimming, Stump Removal, County State It would be very easy to create identical pages with title tags and page headings for the different towns but that would undoubtedly create duplicate content and would look weird to someone browsing the site. Specific Questions: Should I put the town name where the business is located in the title tag even though the site already ranks #1 for that town in local search, without having the town in the title tag? Why not use this importunity for an area that we are not ranking for? Do I nix the county and state and try to insert another town or two in the title and H1? Ideally I would like to have this site rank well in local search for all of the neighboring towns. This may be too broad of a post, (it is my first one) but perhaps there are a few of you out there that can outline strategies that work for service industries like, lawn care, tree removal, landscaping, etc. Thanks for reading.0