"Local Search Volume" For what period (is it a month?)
-
When I look at the heading "Local Search Volume" or, "Global Search Volume...
Are these figures for 1 month (that's what I'm assuming)
Thanks
-
I would read through this documentation: https://support.google.com/adwords/answer/3141229?hl=en - but as far as I can tell in there, it's average monthly search volume.
This additional page (https://support.google.com/adwords/answer/3022575) offers the following explanation;
- Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period.
-Dan
-
Dana, are you sure this is not an average. All the data retrieved from the Google Adwords API where you can get the data from is based on an average for the last 12 months as the documentation says.
-
FWIW, I find these numbers-without-units in many of these reports not particularly helpful. Like many others here, I use multiple sites including GA, Moz, Raven Tools, and SemRush and far too many columns are lacking units. NASA and Lockheed crashed the Mars Climate Orbiter in 1999 because they were too lazy to include units. Apparently the programmers who are generating these tables did not have my college professors.
Best,
Christopher -
Yes its for a month
-
Yes, this stat is for one month, but it's important to know that it's not an "average" of several months. It's for the most recent month. If you want to see trending for previous months you have to export the data into Excel. This can be an important thing to consider if your business experiences a lot of seasonality or if perhaps you are launching a brand new product that may not have any volume right now, but has significant potential for a lot of volume going forward. It's also important to know that it's local search volume based on your Google Adwords account settings (assuming you are using the new Keyword Planner tool). So if you're settings target only the US, then that's all you are going to see.
I hope that helps a bit. Cheers!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Diagnose "Crawled - Currently Not Indexed" in Google Search Console
The new Google Search Console gives a ton of information about which pages were excluded and why, but one that I'm struggling with is "crawled - currently not indexed". I have some clients that have fallen into this pit and I've identified one reason why it's occurring on some of them - they have multiple websites covering the same information (local businesses) - but others I'm completely flummoxed. Does anyone have any experience figuring this one out?
Reporting & Analytics | | brettmandoes2 -
Google Analytics Goal/Event/SOMETHING to show only Wordpress "Posts", not pages, etc
Hi all, Our site is build on Wordpress and formerly the post URL's had the typical date format at the beginning. This made it easy for me to look at, for example, all search traffic to the blog. I would just view URL's containing /2014/ and /2015/ and boom. We have since removed the dates from the URL's with proper redirects etc, which is great, but now I can't figure out a way to look at ONLY the blog in GA. I like to track a KPI of 'search visits to blog posts' and I can't figure out how to now. Can I set up a GA event that only fires when the post type template for blog posts loads? Some other solution? I'm lost here, and there's gotta be a good way to do it...
Reporting & Analytics | | 3DR0 -
Finding an Explanation for a Massive Spike in Organic Search Traffic
Hi, I watch analytics on a website (for a friend's business) that is reasonably stagnant, which just experienced a massive spike in search traffic for no explainable reason. The organic search engine traffic had always been steady, but about two months ago, organic search traffic started rising slowly. I checked OSE & a few other tools, but couldn't find any massive source of gained links or other explanations - just the usual occasional blog post about the company. I got in touch with my friend to see if maybe they'd gone with a competitor or something else, but he also had no idea (and even if he wasn't being honest with me, we still should've been able to spot links or social metrics or something!) Then, yesterday, their organic search traffic just tripled. The crazy thing is, it's not from one keyword: Every search term, and (not provided) essentially went up 200-400%. And I have no freaking idea why. No large gain of links. No website editing. The only possible explanation I thought up is maybe one of their competitors got knocked out, but I doubt that would cause such a stratospheric rise. So figured I'd turn to y'all. Any ideas on what might be causing such wonderful results? Anyone have any good tips on figuring out why a website could all of a sudden be doing incredibly? Analytics chart is below for the curious, and thanks in advance for any ideas / tips! nQHrscw.png
Reporting & Analytics | | FlynnZaiger0 -
I have few similar job forms that were created for different positions. SEOMoz says, its "duplicate pages". So how do I resolve it? I want my jobs to be searchable in Search Engines.
Hi There, I have few similar job forms that were created for different positions. SEOMoz says, its "duplicate pages". So how do I resolve it? I want my jobs to be searchable in Search Engines. Thanks !
Reporting & Analytics | | pointstar0 -
Number of Visitor Entries to page via search engine
Hi, I wanted to figure out the most optimal way to track the number of visitors that comes to a specific page on my blog via search engine only. I know Google Analytics has a "top landing page" filter, but that includes all visitors that comes in directly or other channels. Is there a way to figure out how many visitors a certain page received that was generated through only search engine? Does SEOmoz have this capability?
Reporting & Analytics | | kevinyu10290 -
Reasons for drop in URLs Receiving Entrances Via Search
Hi I'm having trouble understanding why I'm getting the results I am for my organic traffic data. I've been focussing on a few keywords throughout my website and the most recent results show that there is a big increase in the Organic Search Visits and the Non-Paid Keywords Sending Search Visits for both Branded Keywords and Non-branded Keywords, but the results for URLs Receiving Entrances Via Search are the complete opposite. Down by a few percent. I don't understand why this would happen and was hoping that someone could maybe explain and give a few reasons for why this is happening and maybe give some tips on how to stop it from happening in the future if possible. Thanks.
Reporting & Analytics | | Bonx0 -
What impact will Google's 10/18/2011 announcement of 'Making Search More Secure' have on the ability to track specific keyword queries via Analytics?
The full announcement is here: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html My concern is that the ability for Google Analytics to parse information on specific keyword queries will be diminished. The article hints that Google Webmaster Tools will be exempt from the problem, and I've never relied on Webmaster tools as a go-to for tying specific keyword queries to Goal Tracking (form submissions and sales). The community's thoughts on this one are appreciated. 🙂
Reporting & Analytics | | MKR_Agency0 -
Help with local SEO strategy for service industries
Here is the scenario I often wonder about: My client's tree removal service is ranking in #1 in local search for
Reporting & Analytics | | MozMan2
"tree removal town state." His Google Places account is set for a 30 mile radius. He has lots of directory listings and positive reviews. Some inbound links as well. The same client is ranking #1 in organic listing for "tree removal county state" ...I chose to target the county for organic listings because the client was dominating local search for the town. My reasoning: I thought, Google local search would bring all of the local specific searches for "tree removal town state" and organic listings would bring the broader searches for "tree removal county state." That is exactly what's happening and stats show there are some visitors coming to the site searching with the county name. Not a ton of traffic but a lot of keyword variations using the county name. The bulk of the traffic comes from the his Google Places listing for the town the business is located in which is great. Dilemma: My client is not ranking in local search results for neighboring towns just a few miles away and certainly not ranking in organic listings for neighboring towns either because we are targeting the county. He has a long list of town names he services in the footer area and this does seem to help for organic search in neighboring towns with little competition. Broad Question: How can I optimize pages for the same services in neighboring towns without duplicating content. For example, the home page title tag and H1 reads:
Tree Removal, Tree Trimming, Stump Removal, County State It would be very easy to create identical pages with title tags and page headings for the different towns but that would undoubtedly create duplicate content and would look weird to someone browsing the site. Specific Questions: Should I put the town name where the business is located in the title tag even though the site already ranks #1 for that town in local search, without having the town in the title tag? Why not use this importunity for an area that we are not ranking for? Do I nix the county and state and try to insert another town or two in the title and H1? Ideally I would like to have this site rank well in local search for all of the neighboring towns. This may be too broad of a post, (it is my first one) but perhaps there are a few of you out there that can outline strategies that work for service industries like, lawn care, tree removal, landscaping, etc. Thanks for reading.0