Google Play rankings?
-
Hi everyone,
I've spent the last hour or two googling information on Google Play app rankings, and a few websites mention that standard pagerank of the app page is taken into account when calculating rankings.
This seems to make sense, though I'd estimate it's probably not a large factor, with daily downloads being a much higher factor IMO.
So my question is, how much of a factor does standard link-building for a Google Play app webpage have in the rankings?.
We're trying to increase exposure of an app we've built (https://play.google.com/store/apps/details?id=net.onedirection), and though we seem to have more downloads, reviews and +1's than others, we seem to be ranking beneath them.
Thanks,
Chris.
-
Thanks for raising this question Chris! I would also wanted to know this, as the competition of the apps in Play is much high.
I guess, number of referrals/traffic to a particular app page may also count. but not sure. Lets wait for any positive proven record/answer.
-
Hi Chris
Before I begin: this is undoubtedly a moral dilemma for me - whether or not to help someone who is intending to bring more One Direction into the world.
With that said (partly in jest!) one factor that I think is missing from your list is retention - how many downloads vs how many installs. The better this ratio is, the better the play store algorithm will deem the app and thus it will promote it in the rankings. There's not much you can do to control this, however, other than making a quality app of course.
Freshness is also a factor - newer apps will get some preference and I imagine in a 1D category, newer apps might pop up virtually every day. So this could be impacting you.
Other than that, your standard SEO ranking factors I imagine would have some effect. On-page optimisation and inbound links passing PageRank will more than likely boost the ranking - but how much I'm afraid I can't say.
Everything else, ratings/downloads/reviews etc - you have covered. All I would suggest is maybe to look at some analytics tools. App Annie comes with a number of tools that provide you with the metrics for the top ranking apps by category. What I'd suggest is to look at the metrics, look for any patterns, and then throw in traditional SEO reports such as the on-page optimisation tool in Moz Pro/Analytics and any inbound links via OpenSiteExplorer.
Hope this helps. I hope you find that "One Thing" to help you rank higher.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
Does Google prefer YouTube video's embedded on a site or put in a Pop up image class for SEO purposes
Our company is an eCommerce site for aftermarket automotive accessories, we have been posting videos on our site. On some pages we have videos embedded from Youtube and on other pages the videos are embedded but in a Popup Image Class. Below I'll provide an example of one way we put the popup image class on our site <iframe id="vidf" style="display:none;" width="460" height="320" src="//www.youtube.com/embed/MattCutts?rel=0" frameborder="0" allowfullscreen=""></iframe> Now concerning SEO would it be better just to embed a video the traditional way or use the popup image class? The reason I ask is because the popup image class hides the video on the page with an image on top then once you click that image the video pops up. Can Google still crawl/see the video? What would be best practice for SEO?
Social Media | | WebRiverGroup0 -
Client Doesn't Know Google+ Brand Page Manager Login - How to Recover
Hello - I'm working with a client who has a complete Google+ Brand profile setup for their business, but cannot locate the google+ login associated with the management duties of that page. Is there a way to track down or at least to see who the page owner is and their associated email address?
Social Media | | WebTalent0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Doctors in a Hospital - Setup Google Local or Google+ Profiles?
Hello - I've been running this over for awhile - so I'm curious to see what the community says about it. I'm working with a client who would like to brand the doctors in their hospitals. Many of them do have recognition already - and their associated locations have profiles. Google Local semi-recently said it's OK to brand Dr's names - even if they exist within a single location. So, my question is - is it better to go the Google Local route and create the Local/+ page for them, or to go through the Google+/Google Brand Pages route and create them that way? If each doctor were to decide, individually, to post on their page - would that be possible with the Places route (I don't think so, based on what I've seen)? Also, if a doctor already has a personal Google+ page - would it make sense to just create the additional brand page as well through this interface? Well either of these methods achieve optimal visibility as well as the option to post should they decide to go that route? What it boils down to - is this is a task we can perform from the outside, or is it best handled by giving the doctors best practice for setting up their personal Google+ pages and associated Brand Pages themselves? Thanks for any insight you can provide!
Social Media | | WebTalent0 -
How long before we show up in Google+ 7 packs?
Some of our generic, non localized keywords (ex: "Information technology services") are triggering Google+ 7 Pack listings with local results. We are ranking on the first page for those keywords in organic. The companies listed in the 7 packs have worse link profiles, mediocre SEO fundamentals, fewer citations, and no +s or reviews. Our Google+ page has been up for a few weeks, and we added content: images, videos, a detailed profile, and articles. Our competitors have nothing but a blank site. We did our research, and we also built well-optimized pages for each of the keywords that triggers a 7 Pack. Assuming Google decides we deserve to be there, how long should it take for Google to place us in the 7 Packs? Our vertical is a little different - IT Support - the 7 packs are localized within a 40 mile radius, and the organic SERPs are a mix of regional and national (ex: IBM) players. Are the results totally geocentric? Does it pay to build legitimate backlinks to our Google+ page or link there from content on our corporate site?
Social Media | | CsmBill0 -
How do I start a Google Local effort?
I was wondering how can I start a Google Local effort and how is it beneficial?
Social Media | | bronxpad0 -
Should the Google Plus button be sitewide?
Hi All, We are in the process of adding a Google Plus button to our site (to the header, sitewide) - at http://www.jewelleryoutlet.com.au/ My question is, should the button have behavioural characteristics that apply to the whole site, or only for that page that it is clicked on. Consider these scenarios: A customer clicks on the G+ button from the homepage - they then 'like' that page (our homepage, i.e. our site) A customer clicks on the G+ button from a category page - e.g. http://www.jewelleryoutlet.com.au/cheap-necklaces-s/1818.htm. Because the button is in the header and sitewide, should the customer be 'liking' http://www.jewelleryoutlet.com.au/ or http://www.jewelleryoutlet.com.au/cheap-necklaces-s/1818.htm? We are also adding a Google + button to the item template, e.g. on http://www.jewelleryoutlet.com.au/product-p/jn1003.htmsomewhere above the Add to Cart button. When they press the button in this instance, they are 'liking' only that page (which is how I would want the functionality to work). So my question is to do with point 2 above. Much like a Facebook 'like/fan count' type button that exists in the header of many sites, should the G+ button function the same way? E.g. if we have a count of 10 in the header on the homepage, then there is also a count of 10 sitewide? Or should this reset for every subsequent page that a customer lands on, and by pressing the G+ button on that page, they are 'liking' only that page. Which is better for SEO? Several different +1's to different pages (e.g. from the necklaces, bracelets and earrings category pages for a more natural structure) or several +1's all pointing to the homepage? Any help or suggestions regarding G+ button or the service in general would be much appreciated. Thanks
Social Media | | bradkrussell0