Google Play rankings?
-
Hi everyone,
I've spent the last hour or two googling information on Google Play app rankings, and a few websites mention that standard pagerank of the app page is taken into account when calculating rankings.
This seems to make sense, though I'd estimate it's probably not a large factor, with daily downloads being a much higher factor IMO.
So my question is, how much of a factor does standard link-building for a Google Play app webpage have in the rankings?.
We're trying to increase exposure of an app we've built (https://play.google.com/store/apps/details?id=net.onedirection), and though we seem to have more downloads, reviews and +1's than others, we seem to be ranking beneath them.
Thanks,
Chris.
-
Thanks for raising this question Chris! I would also wanted to know this, as the competition of the apps in Play is much high.
I guess, number of referrals/traffic to a particular app page may also count. but not sure. Lets wait for any positive proven record/answer.
-
Hi Chris
Before I begin: this is undoubtedly a moral dilemma for me - whether or not to help someone who is intending to bring more One Direction into the world.
With that said (partly in jest!) one factor that I think is missing from your list is retention - how many downloads vs how many installs. The better this ratio is, the better the play store algorithm will deem the app and thus it will promote it in the rankings. There's not much you can do to control this, however, other than making a quality app of course.
Freshness is also a factor - newer apps will get some preference and I imagine in a 1D category, newer apps might pop up virtually every day. So this could be impacting you.
Other than that, your standard SEO ranking factors I imagine would have some effect. On-page optimisation and inbound links passing PageRank will more than likely boost the ranking - but how much I'm afraid I can't say.
Everything else, ratings/downloads/reviews etc - you have covered. All I would suggest is maybe to look at some analytics tools. App Annie comes with a number of tools that provide you with the metrics for the top ranking apps by category. What I'd suggest is to look at the metrics, look for any patterns, and then throw in traditional SEO reports such as the on-page optimisation tool in Moz Pro/Analytics and any inbound links via OpenSiteExplorer.
Hope this helps. I hope you find that "One Thing" to help you rank higher.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will the articles or blog-posts will get more visibility and do better in ranking by publishing them in different formats like videos?
Hi all, I just wonder how much the different formats of an actual content will bring more ranking improvement or visibility for an article or blog-post or landing page. If a topic has been created in video and slides, will that helps landing page at Google technically? Thanks
Social Media | | vtmoz0 -
Fetch for Google
Hi there! A short question from Holland: My developers made a mistake with a template on a subpage in Wordpress. When Google crawled my site again, Google found an empty page. The same day we loosed our #1 position on the main keyword and now we are on position #6. We restored the page the same day and asked Google to recrawl the page again (fetch for Google). But 48 hours later nothing changed. When I look in the cache date' the page still has the old date, while my competition has a newer cache date. We send some traffic to the page and did some facebook post on this page. Does anybody knows how to kickstart this page again?
Social Media | | remkoallertz0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Does adding a twitter or facebook feed to a website help rankings in regards of providing fresh content?
I have been asked if this is a sufficient way to provide fresh content to a website, however I am unsure if Google considers this as "fresh content", and I can't seem to come across a clear answer. Any thoughts?
Social Media | | pderas0 -
Google Plus and Large Multiple-Language Website
I work for a corporation who has about 30 international versions of their website. I have an internal question asking me if we (our company) benefits (SEO wise) more from having multiple Google Plus pages or just one. I'm not familiar with how/if Google translates their pages but I'm quite sure someone here is! Is it better to have a Google Plus page for each language or to have one for all languages? We have different websites for each country if that helps.
Social Media | | InsightEnterprises0 -
Google + Buttons
Is the following entirely correct? What would you add or subtract?: Google+ is making its presence known in the Google search results. One of the main benefits of using Google+ for your business is that your Google+ posts are indexed in Google. The more you post, the more likely your content will show up in search results. Things you can do today that will improve your visibility using Google+: Optimize your "About" page. Add keywords to your Google+ profile and links to your website using keywords as anchor text. Add links to your website, social networks, and blog in the "recommended links" section on Google+ page. Add a link (or icon) to your Google+ page on your website, blog, social networks, and your email signature. Add a +1 button to your website. The number of +1s a page gets will show up in the search results, even if a searcher is not logged into Google+. Announce your new Google+ page everywhere you communicate online, encouraging people to add your page to their circles. Your content will rank higher for specific keywords in search for those who have a connection to you on Google+.
Social Media | | chronicle0 -
Can you set up a Google 'author' for rich snippets using a G+ business page or does it have to be a personal profile?
I've set up an author profile for myself, but if I'm writing articles for clients, I don't necessarily want to do it in my own name. Is it possible to set up a Google author profile using a G+ business page? Obviously the idea is to try and gain the rich snippets that only recognised authors receive, but to do so in the name of my client.
Social Media | | Piranha_Solutions1 -
Sorry! I am not understanding how a Re Tweet helps with any lift in rankings.
Does anyone have an infographic to explain how social media increases any lift in the SERP's. I just am not grasping how if I re tweet a link that the search enegines see this and say "this must be important" let rank it higher.. Where is the Social Media Moz Guru?
Social Media | | SEObleu.com0