Best Practices for home page design for ecommerce website
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I know this question is not directly related to SEO, but I figured I have been getting some good help from this forum, so why not?
The website is www.vrtack.com. I am looking to redesign the home page. It is an ecommerce website selling equestrian clothing and leather goods.
My goals are:
1. Reduce the very high bounce rate and drop-off rate.
2. Fine tune the relevancy of the website towards a handful of keyword phrases.
3. Engage the visitor to create better click-through and to increase the average time spent on the page/site.
4. Page Loading time is of importance. It has to load quickly.
I would love to hear some specific suggestions, examples, best practices.
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Hi amitramani,
We have been looking at a couple of high traffic ecommerce websites and picking out common characteristics that make them work. Here's some tips we have compiled that should be relevant to you:
http://blog.referralcandy.com/2013/01/14/ecommerce-website-updates/
Hope the article will help and let me know if you need any further help with optimising your site design!
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