Site audit and SEO consultation ...who do you recommend?
-
I am looking to have an SEO specialist to audit and do consultation on one of my sites. This website never received a penalty from Google but was hit algorithmically and I need to bring it back up strong on the serps.
Who do you recommend from the "recommended list" from MOZ?
Cheers
-
eyepaq,
Thanks a lot for your time on studying my site and for your input on this matter.
I have never received a message from Google about spam issues on this site and I just checked the "manual" section and it's empty. I'm afraid it could have been hacked as you stated above, I will need to audit all my link profile.
Cheers
-
Interesting enough is that your search engine visibility dropped (actually tanked) between 15 and 29 of April 2012.
http://screencast.com/t/eppZoo73pp
Within this timetable there were several major google updates:
Panda 3.5 (#13) — April 19, 2012
Penguin — April 24, 2012
Panda 3.6 (#14) — April 27, 2012
Although the last one is unlikely to be the cause.
You will need to find the exact cause in order to push the right medicine
Overall the site dosen't look bad and there are no visible issues that can trigger something else. I would first have a look in Web Master Tools under Search Traffic -> Manual Action - just to make sure you are clear of those... If there is something there you will need to tackle that first.
Based on your link profile the site dosen't look like a Penguin candidate. However Penguin is not only about links. Make sure you are not "hacked". To be sure you are not a Penguin candidate just assign someone in your company - an intern maybe - to dl the links from WMT and have a split those in "make sense" and "dosen't make sense" based on the domain / page area and so on. Also have a list with all anchor texts to make sure you are not over optimized.
Om a first look your link profile is not the cleanest of them all but not really a penguin candidate. if you know you are guilty of some past link building campaign - you should start with those links as if some of those networks got "cut" you might be collateral damage - even if you are guilty of building those links so in fact you are not collateral damage.. just damage
I do hope is not penguin as it's hard to recover.
On the Panda side - you will need to clean the site - keep only the content that matter. Get rid of any "support" content and also get rid of content that is just sitting in google's index with no impressions, no clicks, no nothing. Look at CTR really close and try to improve that - by editing descriptions, title tags, adding microdata if possibile.
Hope it helps as an overview and a place to start.
-
eyepaq,
Thanks for the tip, I am leaving some information plus the URL for anybody to comment and advice on it but if any of you guys know of a good SEO company please share.
URL: www.woodlandsnewhomes.com
Look at image attached, it is a screenshot from Google Analytics, it took a hit on July 5, 2012 and since then traffic dropped by 54%.
This site was getting 700 to 800 organic visits per day and on July 5, 2012 dropped to 419 but kept dropping and now the site averages 220 to 300 visits per day.
Cheers
-
Better to post the URL here and you'll get advice for free from several SEOs and you can compare
For algo based filters there is usually a fast fix and no need for a long expensive audit.
You can also try the web master central and also get advice from professional SEOs and even people from Google (especially since you have an algo filter.
Cheers !
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone recommend an SEO workflow?
I've been seeing great results with my efforts in the last few months. But I think my workflow is a mess is non-existent! Does anyone have a specific workflow that I could use as a base?
Intermediate & Advanced SEO | | Madstrategist1 -
SEO implications of using Marketing Automation landing pages vs on-site content
Hi there, I'm hoping someone can help here... I'm new to a company where due to the limitations of their Wordpress instance they've been creating what would ordinarily be considered pages in the standard sitemap as landing pages in their Pardot marketing automation platform. The URL subdomain is slightly different. Just wondering if anybody could quickly outline the SEO implications of doing this externally instead of directly on their site? Hope I'm making some sense... Thanks,
Intermediate & Advanced SEO | | philremington
Phil1 -
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
Launching V2 of my site - what questions to ask the SEO Agency
Hi I am in the process of launching a new version of my site and I know I need to get my current SEO Agency to check and test certain aspects of the site so that I don't lose any rankings. The problem is I am unsure of everything to ask them and I was wondering if someone could help me out. I don't want to have missed something basic and therefore want to give them a checklist to confirm they are happy before go live. Any help appreciated
Intermediate & Advanced SEO | | Andy-Halliday1 -
SEO firm site audit
needs recommendation for a site audit. Post panda/ post penguin experience preferred. thanks
Intermediate & Advanced SEO | | skyao0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0 -
Seo Site Analytics - Server Logs Vs Real Time Visitor Tracking
Seo Site Analytics - Server Logs Vs Real Time Visitor Tracking I host with hostgator & they provide a tool Awstats to provide statistical data on site activity How does this AWSTATS type data fall short for lets for people more advanced in seo practices like seo companies ? What is the difference between real time visitor tracking and hosting companies servel logs data being provided by Awstats ? How thorough is Google Analytics so what data does google anlaytics provide that Awstats does not provide and how does it differ from google webmaster tools ?
Intermediate & Advanced SEO | | helpwanted0 -
Web site Migration from one server to another does cause any impact in SEO rankings?
Dear Seomoz members, We are going to migrate our website to different server location(new data center). does this impact on our SEO rankings? If so what and all checklist i have to do....to retain my SEO rankings. Regards, kathiravan subbiah Caratlane.com
Intermediate & Advanced SEO | | kathiravan0