A Keyword Occupied Google Top 7 Ranking. Please Comment........

[pushkar63]

Hello Everyone,

When the whole world is debating on EMD, whether one should use it or avoid. Many bloggers from India still crack a very good traffic from EMD only.

Recently, I was researching and found a very impressive link.

Keyword: " sad shayari hindi"

Google India Search

Top 7 position occupied by a single domain with multiple URLs. I would like to request everyone to check the screenshot and comment.

VJSQkuy

[gfiorelli1]

Hi Pushkar...

one more question: the site is targeting a Google different from the .com one?

Because if it is so, then - despite of all the chat about the EMD Update - that update never rolled out out of Google.com and English, hence the EMD in all the other Googles and languages had been not touched directly, if not because of Penguin and only if their link profile was very poor.

[pushkar63]

Hello Mam,

I have seen this EMD dominating on Google searches from past 6 months+. I did notice many of my clients are affected in past couple of days and they are complaining about their traffic going down.  But, still many new EMD are safe.

Keyword "Sad shayari hindi" means "Sad/broken heart Poetry in hindi". Also, if you will notice, the content of each post is very thin/low. Again, there are so many things which are against the Google Quality Guidelines but still the website has dominated top 7 ranking in search results.

It would be great, if traditional SEOs can check out my this question, though I had tried my luck and tweeted to Matt Cutts also but I think my tweet was lost somewhere. I am really very eager to know about Google algorithms. When a website like which is generally not following Google Guidelines still ranking in top 7 positions out of 10.

I hope experts will notice this question and add their valuable comments.

Regards,

Pushkar Kumar

[MiriamEllis]

Hi Pushkar,

Having keywords in a domain can help to some extent, yes, but in today's web, for the most part, the domain has to be populated with great content. Google's penalty has largely targeted EMDs with thin content. You can find exceptions to this, but have you researched all of the factors that may be contributing to high rankings for that competitor? I am at a disadvantage here, not being able to read the language the results are in, unfortunately. I'm not sure what 'sad shayari hindi' is. For example is this a branded search, a person, a product, etc?

This question was initially assigned to me because it was perceived as Local, which is my area of expertise. I am going to as a few of our traditional SEOs to stop by to see if they can offer further insight.

[pushkar63]

Hello Miriam Ellis,

Thanks for your warm reply. EMD is still a hot topic among the SEO researcher's, though I have been advising my clients to be careful when they want to start a new business website or any other blog mainly focused on keyword in domain name,

But, when clients noticed such kind of results in google search results, they are more impressed and start believing a keyword in domain will help them to get more traffic from Google. Even, in my standalone research I have noticed many EMD still dominating in Google searches.

Regarding my question, Yes, it was about organic search and I am sure you have noticed the screenshot. Top 7 results are tapped by a single website. So, it clearly means optimizing an EMD blog, can surely help you. Are google algorithms are that blind to show 7 results on the top 10 results? Also, I have done research and keyword competion is also very good.

Regards,

[MiriamEllis]

Hi Pushkar,

I just wanted to clarify - when you write 'Top 7 Ranking' - are you talking about Google's Local 7 pack, or are you referring to organic rankings? Your screenshot shows organic rankings, so perhaps that's what you mean, but Google's organic results typically consist of more than seven entries, so I thought I would be sure.

If you're looking to learn more about the pros and cons of EMDs, I recommend this YouMoz post from last year:

http://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds