Sites for English speaking countries: Duplicate Content - What to do?
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HI,
We are planning to launch sites specific to target market (geographic location) but the products and services are similar in all those markets as we sell software.So here's the scenario:
- Our target markets are all English speaking countries i.e. Britain, USA and India
- We don't have the option of using ccTLD like .co.uk, co.in etc.
- How should we handle the content? Because product, its features, industries it caters to and our services are common irrespective of market.
- Whether we go with sub-directory or sub-domain, the content will be in English. So how should we craft the content?
- Is writing the unique content for the same product thrice the only option?
Regards
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From what I am hearing, nothing much will change across countries, so why geo-target at all? Are you going to be developing any content that is different per country?
Assuming you should geo-target, I'd recommend subfolders (domain.com/uk, domain.com/us, etc.) as you can then use some of the equity from the main domain. Then use WMT in Bing and Google to geotarget those folders to the countries in question.
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Hi Shailendra,
Here you go for a solution right from the horse's mouth:
https://support.google.com/webmasters/answer/189077?hl=en
Hope it helps my friend.
Best,
Devanur Rafi.
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