Is there official Link Balance profile advice (anchor text) from Moz?

[STL]

Hi,

We are adjusting our external Link Balance profile, but we're not 100% sure on what we should be adjusting it to in terms of Anchor text balance (branded, exact match etc)

We found this resource:
http://dashburst.com/seo-balanced-link-profile/

And closer to home:
http://moz.com/blog/anchor-text-distribution-avoiding-over-optimization

But has Moz done any actual research they can share on what is the best balance to have?

Thanks.
Rich Talbot

[STL]

Great, thank you Lynn

[LynnPatchett]

HI,

I don't think there is such a thing as a 'best' balance, just safer and less safe balances which can and do shift over time and through different industry verticals and niches. The dashburst article is I suppose a balanced enough approach to try to be safe(ish). Razvan at cognitiveseo has done some interesting case studies along these lines, check out here for example: http://cognitiveseo.com/blog/2522/brand-anchor-text-vs-commercial-anchor-text-ratio/

As far as I know there is no official moz research looking purely at percentage distribution of anchor texts exactly because there is no set numbers that is guaranteed to work in all verticals or for all time. Putting out exact numbers would just encourage people to chase a hypothetical best mix which is probably not the best way to go!

Hope that helps!