The mystery of a SERP - Your Opinion is appreciated :)
-
I'm looking into the result set for "vehicle graphics" with local setting set as Irvine, CA. The first result is occupied by Airmark Co and its page "http://www.airmarkco.com/vehicle-graphics.html". Doing a quick scan of this site and its page it seems that a few things are way off.
- Low DA: 12
- Low PA: 19
- Company is located out side of the local area (Irvine, ca)
- Offsite links coming into the site are few with only one external domain (from the company that built the site)
I'm comparing it to a site we launched a few months back, one that has a similar profile and yet is nowhere to be found -- http://www.calibersi.com/page/vehicle-graphics.
Would love to hear your thoughts as to why this site is outranking much stronger and relevant local sites (based on the SERP's that are coming back) ?
-
I had been thinking about this. I would make one correction to the order that Jarno proposes and that would be to put the link to the JS not in the head but as the last thing before the tag. That is for speed optimization - per Google rx:
-
Thanks for that example Jarno - great way to demonstrate that concept. Thumbs up!
-
I Agree with Clever,
You use a lot of different Javascripts in the page source code even within the body copy. When your body starts you should also start with the code for the site. Move all of the Javascript to external files and include them just like CSS. This also speeds up the page a lot. And most importantly it cleans up the code real good.
Another issue. Look at the structure of your code.
You also use javascripts in the head code. Move them to an external file. A nice clean code would have to following options in this order:
- <title></li> <li><meta description></li> <li><meta canonical (if you want this one)</li> <li><meta robots (if you want this one)</li> <li><link stylesheets</li> <li><link javascripts</li> <li></head></li> </ol> <p>This way your title is the first code the search engines encounter. When I changed this for one of my own websites it increased my rankings by almost 12 positions. Off course this is not a guarantee but I would definitely change this.</p> <p>Hope this helps</p> <p>Regards</p> <p>Jarno</p></title>
-
I looked in to both websites and it looks like that you have both DA and PA higher than yours but there are few areas where they are beating you!
- URL structure
They have a better URL structure that discusses the page right after the domain where as your domain structure contains a directory between the page and the domain.
- Content
Their content is more strong and stable as compare to yours plus the use of keyword is to the point. Try to redevelop your content and make it more stable and user friendly.
- Overall on-page
Try to audit your complete website and see what other stuff are need to get done in order to make a website more user friendly to users.
- Links
I do understand that your competitor does not contain good links but if you try and get some relevant links that talks about you, you probably will easily out rank your competitor.
Hope this helps!
-
The competitiveness of the keyword is moderate and when you run it through the Moz keyword tool, I do not see the Airmarko site in the top ten. This was the same when I added "Irvine" or 'Irvine, CA" to that keyword combo in the tool. The pages that did rank had PAs in the range above. This was the same when I searched with personalization turned off. If you are logged in, maybe Google is showing you that page since you were visiting it a lot with your research.
One thing I did notice. On the calibersi.com site, you had over 6,000 characters in a hidden form element and various Javascript,etc, etc all in the top portion of the code. Googlebot has to get to around line 350 before it sees the "content" on the page. Airmarko gets you to the content by line 35. Not saying this is a silver bullet, but there seems to be a lot of overhead going on that could reflect negatively on your site.
-
I can see a few reasons: their Domain Authority and Page Authority are both higher than yours. It looks like both pages are properly targeting the keyword on-page, but perhaps you can remove the /page/ from the URL and see what that does? Make sure you redirect the old page to the new URL. Once you do that, try to get a few more quality inbound links to raise your DA and PA and you should be ranking higher than his page soon enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tools for constant SERP monitoring?
Does anyone know of a tool where you enter in a [search term] and it constantly (or periodically) monitors the SERPs and reports back on the top results? IE- If you wanted to monitor for the term [trump] it would fetch that search result every hour or so and report those via an online interface or downloadable .csv
Competitive Research | | Cox-Media-Group0 -
Whats the Best Tool for Bulk SERPS Checking?
To get round the 'not provided' issue I've just generated a list of the 5000+ keywords that people have used to visit my site over the last 7+ years. I want to do a one off SERPS check for all these keywords and export into excel where I'll tie it up with lots of analytics and moz based data I was going to use the queries report on analytics but my data only goes back as far as May this year, so I'll use that if I have to (and probably will anyway for the impressions and CTR) but I'd prefer to cover everything so I can see any opportunities in my very long tail
Competitive Research | | Zippy-Bungle0 -
Finding Local SERPs
Good Afternoon Everyone, I am looking into finding a tool that can use different IP addresses for local markets to find what their SERPs look like for searches such as: Cogs in Calgary Cog Installer Miami Cog Repair New York With local IP addresses for that search in that market. Not sure if such a thing exists, but thanks in advance!
Competitive Research | | RandyEpp0 -
SERP rankings consistency
I have a website which is showing different serp rankings. On one computer, he's on the first page, on another, he's second page and another person from outside our office sees him ranked differently. What would account for the inconsistency in rankings?
Competitive Research | | priceseo0 -
Feed sites replacing my pages in SERP
I have a problem! Sites like:
Competitive Research | | pycckuu
http://lynk.ly/
http://www.yousaytoo.com/
http://www.stumbleupon.com/
http://friendfeed.com/ Are replacing my posts even if i am searching for an exact title of the post. For example this search query:
Christmas Party Style Sets With Black Cocktail Dresses Original post here:
http://richclubgirl.com/christmas-party/christmas-party-style-sets-with-black-cocktail-dresses/ How do i fight this issue? I want to stay on these sites somehow! Thanks in advance!0 -
Free SEO tools appearing in SERPS for a site
Hi there, I've just taken over a site and it doesn't have a huge amount of shelfspace on the SERPs for it's brand name. Looking at the results that are there are a lot of free SEO tools that are coming up. They haven't had an SEO before so it's not coming from their side. There's such a lot of them I was wondering if anyone had come across this before - is it simply a competitor looking at the seo, could it be one of the seo analytics packages using free sites or is there anything else to be aware of. I can start knocking the sites down the SERPs but just wondering if anyone has a good solution for this. thanks Shiv
Competitive Research | | Shivvyt0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0 -
Unjustified ratings and reviews in google SERP?
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well. The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.) The question is simple: is Google trusting the ratings given directly on the website? Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7 Or are there other sources I couldn't find that Google used to specify the rating? What do you think? Thank you in advance for your answers, Dario Pe1ft.jpg
Competitive Research | | Darioz0