What do you do with the page of a product that has been deleted?
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As anyone know with an ecommerce website, products are constantly being added and removed. Once products are removed, the corresponding product pages are not reachable.
Currently, I am redirecting to the Search page, if a product page is reached, whose corresponding product has been deleted.
I am not sure if that is the correct, recommended technique from a SEO perspective. Should I try to show related products on the redirected page?
Does anyone here know what is the best thing to do with this product page?
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This post from Stephanie Chang on How Should You Handle Expired Content may be helpful.
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