Does Google only look at LSI per page or context of the Site?
-
From what I have read i should optimise each page for a keyword/phrase, however, I read recently that google may also look at the context of the site to see if there are other similar words.
For example i have different pages optimised for Funeral Planning, funeral plans, funeral plan costs, compare funeral plans, why buy a funeral plan, paying for a funeral, prepaid funeral plans.
Is this the best strategy when the words/phrases are so close or should i go for longer pages with the variations on one page or at least less pages?
Thanks
Ash
-
Thank Everett thats really helpful.
I must admit i do wonder whether i have split out too many pages that could be combined, I think when i launched this version of the site in June, i was trying to focus a core keyword per page, with plurials etc, as i didnt think google would in the example you used pick up funeral planning & funeral plans as connected - god this job is hard sometimes!
Ash
-
Hello AshShep1,
I don't think anyone is going to be able to tell you for sure whether Google looks at LSI specifically on a per-page or site-wide basis. However, it sounds like there is definitely some overlap with your landing pages. For example, "funeral planning" and "funeral plans" could probably be one page, which then links off to the others. The fact that Google bolds "planning" when I search for "funeral plans" tells me they view the two keywords as being so semantically related as to be almost synonymous.
The "funeral plan costs" and "paying for a funeral" page sound like they could be combined, and the "compare funeral plans" and "prepaid funeral plans" could probably be combined. I would look into the keywords to see which, if any, have the overwhelming majority of search volume and focus on that one while using the others as secondary or tertiary keywords within the context of the page.
But...Really it comes down to how you think the information is best presented to your visitors. If the "prepaid funeral plans" or the "compare funeral plans" content is best presented on its own then that is what you should do.
You may be seeking a more concrete answer from someone so I will leave this question open as a discussion for awhile. Please let me know if I can be of any assistance.
-
Everything should be done within the context of the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Bot View Links on a Wix Page?
Hi, The way Wix is configured you can't see any of the on-page links within the source code. Does anyone know if Google Bots still count the links on this page? Here is the page in question: https://www.ncresourcecenter.org/business-directory If you do think Google counts these links, can you please send me URL fetcher to prove that the links are crawlable? Thank you SO much for your help.
Intermediate & Advanced SEO | | Fiyyazp0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Google serving wrong page...
Hi, When you Google: "Los Angeles divorce attorney", you will see this site on the 5th page of the SERPS: www.berenjifamilylaw.com/blog/. For some reason, Google is serving the BLOG page as opposed to the homepage. This has been going on now for several weeks. Any tips on how to fix this? Obviously, the Homepage is more relevant and has more links going to it, so not sure why it's happening. Would you just leave it alone? Would you use robots.txt to block Google from crawling the BLOG post page? Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
When Mobile and Desktop sites have the same page URLs, how should I handle the 'View Desktop Site' link on a mobile site to ensure a smooth crawl?
We're about to roll out a mobile site. The mobile and desktop URLs are the same. User Agent determines whether you see the desktop or mobile version of the site. At the bottom of the page is a 'View Desktop Site' link that will present the desktop version of the site to mobile user agents when clicked. I'm concerned that when the mobile crawler crawls our site it will crawl both our entire mobile site, then click 'View Desktop Site' and crawl our entire desktop site as well. Since mobile and desktop URLs are the same, the mobile crawler will end up crawling both mobile and desktop versions of each URL. Any tips on what we can do to make sure the mobile crawler either doesn't access the desktop site, or that we can let it know what is the mobile version of the page? We could simply not show the 'View Desktop Site' to the mobile crawler, but I'm interested to hear if others have encountered this issue and have any other recommended ways for handling it. Thanks!
Intermediate & Advanced SEO | | merch_zzounds0 -
Google crawled my rich snippet pages and then excluded them
Hi guysWe have added schema.org mark up a few months ago and it all looked well and showed up then suddenly last month all the crawled pages disappeared from Webmaster tools Structured data (see the screenshot attached). This happened to another site of mine and I cannot figure out what causes it. Nothing has been changed on the pages and you can see by yourself in the HTML code. Any ideas to why this might happened this way?wenR89I.png?1
Intermediate & Advanced SEO | | Walltopia0 -
Our website scores A but on google we are still on 7th page
Hi all, I have run on page keyword optimizations with exact terminology used to find our company service or our competition on google. We have ranked A, with almost all points complete. I did the same for our main competitor and they ranked F. Then i did page positioning on Google and they get on page 1 fifth line and we get page 7. We have plenty of unique content and extensive website.
Intermediate & Advanced SEO | | EMGCSR
Could there be any other reason than reason for this other than backlinks? Many thanks for your help.0 -
Rel=author, google plus, picture in Article page SERP
Hello, Could someone explain the easiest way to use Google Plus and rel="author" to claim our articles written by us and get our picture beside them in the Google SERPS site: nlpca(dot)com
Intermediate & Advanced SEO | | BobGW0 -
Indexation of content from internal pages (registration) by Google
Hello, we are having quite a big amount of content on internal pages which can only be accessed as a registered member. What are the different options the get this content indexed by Google? In certain cases we might be able to show a preview to visitors. In other cases this is not possible for legal reasons. Somebody told me that there is an option to send the content of pages directly to google for indexation. Unfortunately he couldn't give me more details. I only know that this possible for URLs (sitemap). Is there really a possibility to do this for the entire content of a page without giving google access to crawl this page? Thanks Ben
Intermediate & Advanced SEO | | guitarslinger0