Question about creating friendly URLs
-
I am working on creating new SEO friendly URLs for my company website.
The products are the items with the highest search volume and each is very geo-specific
There is not a high search volume for the geo-location associated with the product, but the searches we do get convert well.Do you think it is preferable to leave the location out of the URL or include it?
-
I agree with CleverPhD.
Keywords in URLs are extremely helpful both in terms of generating traffic and tracking your reporting in Analytics.
-
We do this currently and include the geo specific information in the URL. You have more than just a ranking boost, it also helps with CTR. The user sees the title, description and URL contain the keywords they are looking for and so it supports that you have the information they need. It has worked really well for us and also helps in organizing the site and also producing analytic reports as we can parse off the URL.
-
My experience is that having the main keyword in the URL is definitely a ranking factor.
If the location keyword phrases convert well, and are easier to rank for there is a definite benefit in including them in the URL, as well as optimising your product pages accordingly as well.
-
Yep - geo-location info is in both locations
-
Hi Sara
If I understand you it sounds like your products are Geo specific. If this IS the case then including the location in the URL is going to be a benefit right now as URL keywords still work, at least in Google.
Once the search engines figure out how to properly rank webpages without taking account of the URL then that little trick will have no effect.
Are you including the same geo-specific info in the product details too?
Regards
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Some SEO 2016 questions
Hello MOZ Community, I have some questions where the following is still working for seo in 2016: Is an exact keyword in the domain still a good start? If a domain contains the most important keyword does one still need subfolders with that keyword in the url? Do you need multiple subpages so the main url becomes stronger? Is linkbuilding still the number one factor? Thank you for your thoughts!
Technical SEO | | mhenze0 -
Basic Redirection Question
I am doing a 301 Redirect from site ABC to site XYZ. I loaded the following .htaccess file by ftp to the ABC.com/ server: Redirect 301 / http://XYZ.com/ This was completed over 30 days ago, OSE is not showing any of the links and is failing to show that abc.com is redirected even though the MozBar shows a successful 301 http status code. Is this still just a waiting game or is it not advised to do a redirect this way for seo? PS: ahrefs is showing the redirect itself, however, it is not showing the links going to site ABC.com/ as passing to site XYZ.com/ . Any help is appreciated.
Technical SEO | | Vspeed0 -
Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
This is for an ecommerce site, and the company I'm working with has started selling a new line of products they want to promote.Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL? One of my concerns is losing a little bit of link value from redirecting. Thank you for reading!
Technical SEO | | DA20130 -
SEO friendly url strategy...
Hi guys i just wanted your expert opinion on keywords in urls. The example i'm giving you is in regards to a ecommerce website: Option 1: www.example.com/shop/coffee/coffee-beans/brand-coffee-beans-500gr Option 2: www.example.com/shop/coffee/beans/brand-coffee-beans-500gr We sell coffee so i'll keep the example relevant 🙂 Does it make a difference on how the keywords are stacked throughout? Would the search engine combine the two keywords eg. .../coffee/beans/... or would i be better of having .../coffee/coffee-beans/... and is there a penalty for having the same phrase more than once in the url? I hope my question makes sense... 😉 Looking forward to your opinions and ideas!
Technical SEO | | Immanuel0 -
Schema Address Question
I have a local business with a contact page that I want to add schema markup to. However, I was wondering if having the address with schema info on the contact page instead of the home page has any adverse effects on the rich snippet showing up in search. There's no logical place to add schema for a local business on the home page, so having it on the contact page—not in the footer or sidebar—is the only option.
Technical SEO | | DLaw0 -
Popup Question
Hi Everyone, I have a question. Your input will be very much appreciated. My company's new website design is using a popup. I have some reservation about it and I want to know what your thoughts are. Ok, some information on what this popup is like. When a user clicks on a subcategory page, there's a popup that would ask for size, color, etc - it's like a form and those are the criteria. If nothing is selected, the product list on the subcategory page doesn't load - so the only thing is showing is the the H1 and description but everything else is empty. When a user does select a criteria the landing page is no longer the subcategory but another page with that ID. So basically the user never really land on the subcategory page but to another page with a different query string. Is this bad for SEO? Would you recommend to keep the popup? Thanks,
Technical SEO | | truckguy770 -
How to handle lots of URL parameters
Howdy mozzers I'm hoping you can lend some advice. I'm dealing with a site now with loads of URL parameters. It's a vehicle dealership group which hosts its entire inventory from multiple locations on one page, sorted by parameters. Example inventory URL: www.dealership.com/car-inventory.asp?pa=&ns=10&so=m&sor=DESC&ma=&mod=&mt=&yr=&bs=&pr=&t=used&ln= Where pa (page no.); ns (number of vehicles shown); so (sort by condition); sor (sort order); ma (make); mod (model); yr (year); bs (body style); pr (price range); t (type - new, used, etc.); ln (location no.). As you can imagine this generates a gazillion URLs (or slightly less). Any thoughts on best canonicalization options? Thanks as always
Technical SEO | | jamesm5i0 -
Why google index my IP URL
hi guys, a question please. if site:112.65.247.14 , you can see google index our website IP address, this could duplicate with our darwinmarketing.com content pages. i am not quite sure why google index my IP pages while index domain pages, i understand this could because of backlink, internal link and etc, but i don't see obvious issues there, also i have submit request to google team to remove ip address index, but seems no luck. Please do you have any other suggestion on this? i was trying to do change of address setting in Google Webmaster Tools, but didn't allow as it said "Restricted to root level domains only", any ideas? Thank you! boson
Technical SEO | | DarwinChinaSEO0