Key Word Stuffing and Alt Tags

[Santaur]

A site I manage is mostly images on our main landing pages and very little text based content. And many of the images are used across multiple landing pages which we're trying to optimize for different keywords. My problem is trying to use best practices for images and yet at the same time rank well for different keywords.

How can I optimize for certain keywords, when the majority of "content" is likely coming from image file name and alt tags which have the EXACT SAME images across multiple landing pages.

Hope that makes sense?

I do have SOME text on the landing pages. Here's an example of one of the landing pages... remove the XXX in the url (I don't want this page to get indexed some how):

XXXkidecals.com/product-category/school-labels/XXX

There's probably 90 words describing the content of the category page. And there's about 50 images.

If you think the ratio of content landing words to images is fine. What do you suggest in terms of Alt Tags -- do I use any keywords?

[Kurt_Steinbrueck]

You do have some content and it uses your keywords.  That's good.  Perhaps a little more content might be helpful, but I've gotten pages to rank well with very little text content.  Remember, that SEO is a balance of a lot of different signals.  If you are a little light on some (like being light on text in your case), then you can make up for that with some of the others (like getting more links and social shares).

Kurt Steinbrueck
OurChurch.Com

[Jonathan1979]

I have always found that having more text helps.  Unless you have a good link profile \ social engagement Google I find that at least 500 words is needed to give Google the necessary information on what your page is about.

I am not sure how all those images would affect things though.

[Santaur]

I do have SOME text on the landing pages. Here's an example of one of the landing pages... remove the XXX in the url (I don't want this page to get indexed some how):

XXXkidecals.com/product-category/school-labels/XXX

There's probably 90 words describing the content of the category page. And there's about 50 images.

If you think the ratio of content landing words to images is fine. What do you suggest in terms of Alt Tags -- do I use any keywords?

[ToughTimesLawyer]

The answer isn't keyword stuffing the alt tags.  That will do nothing for you.  Here are two suggestions based on results in a photo site that I run:

1. Create unique captions for each photo.
2. Create categories for the photos.  Then create category pages that have text content.  Either your CMS or some basic PHP coding can output the photos onto the category pages.

[JMacSupply]

I would add text based content to give your readers, and google, more info about the landing page.