Will it help/hinder our local seo by including our local adress on multiple pages?
-
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page.
We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for.
Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original?
For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham.
All opinions greatly appreciated. Cheers!
-
So glad to be of help Silkstream, and that's good that you're working hard to remedy the duplicate content issue. Sounds like a really big project. Good luck with all the steps!
-
Yes Miriam, that is exactly what i meant, thank you for clarifying and many thanks for your response, it echo's my own gut feelings towards "clouding" the authority of the focus target pages, which are of course obviously where we have the bricks and motar buildings.I really like your idea of adding a CTA to those other "nearby town" pages that funnels users and hopefully a little more "authority" towards those areas. A great suggestion.
Duplicate content was a major issue, But we've been working on making these pages as unique and relevant as possible to each individual area by adding relevevant copy about the business and industry in that area. It's been a long slog, as this site was (i believe) hit quite badly with Panda last october, but we're doing everything recommended to improve its user experience.
Thanks again for your advice Miriam, much appreciated.
-
Hi SilkStream,
I want to be sure I'm correctly understanding what you've described. Does this check out?
-
You've got a unique website page for every city in the UK
-
You only have physical locations in some of these cities
-
You have published the complete NAP (name, address, phone) of the business on these city landing pages, reflecting your physical locations
-
You are now wondering if it would be okay to add the NAP of physical locations to the pages for neighboring cities where you have no physical location.
Yes? If so, then here's what I think:
No, I would not recommend this. Here's why: right now, you are telling Google, "This Google+ Local page corresponds to this city landing page where we have a physical office. See, the NAP matches. This is the authoritative page on our website for our physical office in City A."
Now, if you start putting City A's NAP on the non-physical location pages for neighboring cities B, C, D and E, you are making Google say, "Wait, I thought this phone number went with City A. But it seems to have something to do with cities B, D, D and E. Same with the address. Where's the authoritative signal?"
In other words, I think the practice you're considering could actually cloud the clarity of the signal you are sending to Google about your NAP.
Instead of taking this route, I would be more inclined to put calls-to-action on the non-physical location pages and link them to the nearby physical office pages. In other words, I would put a CTA on the pages for non-physical location cities B, C, D and E stating, "Come see us in nearby City A," This CTA would link to the City A page and that's where your users (and the bots) could find your complete City A NAP.
This would be how I would handle this. And, of course, I would be sure that you've got unique content on all of these pages. Hope these ideas help!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Right hand side Google Local profile image pulling from 3rd party site
Hello! When googling our company's name, the Google Local profile comes up on the right hand side with the reviews, address, phone number, etc. Those are all fine but the main photo being used is not the one specified in the Google My Business profile but it seems to be pulling from a 3rd party site that recently added a link and an image to our website. Why is this happening and can we specify the image that shows up? Your help will be very much appreciated!!!
Image & Video Optimization | | uniseo10 -
Embedding videos for SEO
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option? Thanks!
Image & Video Optimization | | STP_SEO0 -
Google+ Local Reviews
Hi everyone, Is it against Google+ Local's guidelines to request one's customers to post reviews on their page? For example, asking my customers on my email list, or through Facebook if they can leave a review on the G+ Local page? Thanks
Image & Video Optimization | | FernwoodFitness0 -
Google Local Listings dropped in all major keywords
One of our websites had dropped dramatically in all of his major keywords over the past several days. He was ranked in the maps section in google (the old pages not the google plus pages) in the top 3 in his most important keywords and all of a sudden they dropped off the first page completely - not just down one or 2 places. Not sure what happened and how to fix it.. help please!!!
Image & Video Optimization | | levylevy0 -
Local SEO - Confirming an Address that Does Not Receive Mail
Hi guys, I have a question that might have been asked previously but warrants asking again. What is the best workaround for Google Local verification for a business that is located at a physical address that does not receive mail. I have a friend who lives in an area that does not receive mail. This particular person tried using a local PO box to verify, but as it turns out that is a poor option a) because it is not allowed within the guidelines of Google Local, and b) because the listing was not accepted as a unique address and is listed without an address in Local because of this. Is there anyone with recent experience in terms of getting around this and verifying perfectly legitimate businesses in no-mail areas? I would have thought Google would have provided a workaround for those types of businesses. Any thoughts / experience would be appreciated!
Image & Video Optimization | | toddmumford0 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0 -
Hosting All Content Images On Flickr For Blog - What are SEO implications?
Hi, I am starting a travel blog and thought of the idea of hosting all the content images over at Flickr and just calling them into my blog content when needed. Benefits: push traffic over to my Flickr account pull traffic from Flickr to my blog However, I was just wondering about any SEO implications of having 3-4 links per post pointing to Flickr. Is this spammy? Will I lose my juice? Any thoughts would be appreciated. Thanks.
Image & Video Optimization | | DigitalLeaf0 -
Local EZE Reviews?
Is anyone here a channel partner with Localeze or has subscribed? Any thoughts? http://localeze.com They want a yearly fee and to me this doesn't make sense as all it is doing is sending information to the local listing sites and this should be a one-time deal.
Image & Video Optimization | | qlkasdjfw0