Getting to grips with the technical side of SEO
-
Hi all,
I have been working in online marketing for a while, predominantly working on the affiliate marketing and business development side. Over the last year I have decided to focus my energies on getting to understand SEO and have picked up some actionable tips and strategies to put together an SEO strategy for the business I work for whilst at the same time broadening my skillset in online marketing.
I would like to think I now have a good understanding on key areas of the SEO framework such as keyword research, on page optimisation and link building and look to put my learinings into practise as well as continue to play around through my personal blog
An area that I see as more and more important so to get a full understanding is the technical side, getting a decent understanding on the learnings of HTML and CSS and putting this into practise. Can anyone recommend a detailed tutorial, powerpoint that provides insights and learnings on how to best understand this side of SEO?
Thanks
Simon
-
Hi Steven
Thanks for taking the time to respond. I would be very keen to read up on your powerpoint slides - will you be able to post the slides on seomoz/blog?
Good luck with the pres!
Simon
-
Hello Simon,
That is some weird timing, I'm giving a Technical presentation on On-Site SEO in 2 weeks to a local meetup. It will most likely be recorded and I can share the PowerPoint slides after.
-
There are so many places where you can learn about html & css. But no matter the volume of tutorials the best way is to practice yourself. Personally i have found video tutorials great and as time passed i remembered the code i am using on regular basis. The rest i can always find it on the internet (have to say as time passes (i already have 6 years exp.) I don't need to look on the internet for coding. More i am looking at best practices etc.
Also need to keep in mind that just html & css won't make your page look good. So depending the area you want to focus i suggest go into design (adobe suite) or programming (start learning php & mysql).
That being said i think lynda .com are great for video resources.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting Recrawled by Google
I have been updating my site a lot and some of the updates are showing up in Google and some are not. Is there a best practice in getting your site fully recrawled by Google?
Technical SEO | | ShootTokyo0 -
Mobile and hidden content - Any issue for SEO?
In reference to mobile - am I walking a fine SEO line when it comes to hidden content on mobile? On the responsive variations of sites we are working on some content is hidden (that displays on the desktop version of the site) so that pages on mobile can display correctly. Is this negative for SEO? Appreciate any feedback Cheers.
Technical SEO | | Oxfordcomma0 -
IP redirect possible SEO issues?
Hi I help manage a small eCommerce business that sells worldwide. We currently have 4 stores www.tidy-books.com (US site) www.tidy-books.co.uk (UK) www.tidy-books.eu (EU) www.tidy-bboks.com.au (AU) We have auto redirect based on the country of your IP. The .com is the route address though. Currently I have decided to focus all my energies with link building etc on .com as it seems to carry the most weight and being a very small team we don't have the resources for separate campaigns for all websites at the moment. Whilst I've done on site SEO with country in mind i.e for US kids instead of children. I'm just wondering if you can see any pitfalls in this approach, Ideally I would like to have a team focus on each store separately and have them as separate domains but with the IP redirect we at least rank well in Google for the .com and the customers gets sent to the relevant store. Any thoughts would be great
Technical SEO | | tidybooks0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0 -
Passing SEO value from a subdomain
Hi Everybody, I have built a website (http://rugby.europcar.ie) which has gone viral and getting huge amounts of traffic world wide. The problem is, all the Facebook shares, tweets and other social traffic is all referencing the subdomain, and now www.europcar.ie where I want to build rankings. What are my best options for referring this ranking power to my main domain? Thanks in advance Ronan
Technical SEO | | notnem0 -
SEO with duplicate content for 3 geographies
The client would like us to do seo for these 3 sites http://www.cablecalc.com/ http://www.solutionselectrical.com.au http://www.calculatecablesizes.co.uk/ The sites have to targetted in US, Australia, and UK resoectively .All the above sites have identical content. Will Google penalise the sites ? Shall we change the content completly ? How do we approach this issue ?
Technical SEO | | seoug_20050 -
Advertising and negative impact on SEO
On one of my sites, I've been trying to get the word out by contacting blogs and asking them to share my site with their readers. This has resulted in some free publicity for my site, as well as quite a few paid reviews/sponsored posts. Note, however, that I've never paid for links, just reviews of my site... When I started this about 2 months ago, my site was a PR3 and getting fairly lowsy organic search traffic (i.e. 30-40 visits a day from Google). Then a few days ago, my PR dropped to 1. I didn't worry too much though, because my organic traffic was still around 30-40 visits a day. Now today, I checked and I only had 1 visitor the entire day from Google. Obviously I've been penalized. My most important question is, what can I do? Do I have an recourse, or do I need to just shut the domain down and move elsewhere? Second, wtf is Google penalizing this? I understand the argument against paid links, but should I not be allowed to advertise my site? Apparently I can buy links all day long through Google and they'll happily take my money, but the minute I pay some poor blogger to write an article about my site to their audience, I get penalized? Please help, I can't believe I just destroyed one of my sites like this!
Technical SEO | | dustin9990 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0